Ke ʻike nei nā keʻena hōʻikeʻike inu ʻoihana no nā hale kūʻai kūʻai kūʻai paʻa i ka ulu ʻana o ka honua, me nā kumukūʻai ʻokoʻa ma waena o nā hōʻailona a me ka maikaʻi ʻole o ka lako a me ka hana hoʻoluʻu. No nā mea kūʻai kūʻai kaulahao, he paʻakikī ke koho ʻana i nā ʻāpana refrigeration kūpono. No ka hoʻoponopono ʻana i kēia pilikia, ua hana mākou i nā loiloi hoʻohālikelike ma waena o ʻehā mau ʻāina lawe mai, e hāʻawi ana i nā kuhikuhi kumukūʻai mākeke e kōkua i nā mea hoʻohana e hana i nā koho maikaʻi loa.
1. ʻO ka mea mua, ʻo ka hopena: i ka wā e noʻonoʻo ai i nā mīkini hana ʻole, hāʻawi ʻo Kina i ka lakio maikaʻi loa o ka uku-hana; i ka noʻonoʻo ʻana i ka huina kālā, ʻoi aku ka maikaʻi o kekahi mau ʻāina ʻo Asia Hema.
Nui ka poʻe lawe mai i ke kumu kūʻai wale nō i ke 'uku kūʻai o nā lako,' akā ʻo ke kumukūʻai pae ʻāina e like me ke kumu kūʻai mīkini ʻole me ka uku, ka ukana, ka ʻae ʻana i nā dute, a me nā uku hoʻokō. Loaʻa nā ʻokoʻa nui i nā pōmaikaʻi ma waena o nā ʻāina. Eia kahi papa hoʻohālikelike pololei (ʻikepili hou loa mai 2025):
| ʻāina lawe mai | Kumukūʻai ʻāpana o ka mīkini ʻole | pono kumu | Koina huna / pilikia | Nā hiʻohiʻona kūpono |
| Kina | $159-200 no kēlā me kēia ʻāpana (kūʻai CIF) | 1. ʻO ke kumu kūʻai ʻāpana haʻahaʻa loa ma ka honua me kahi kaulahao hoʻolako makua; 2. He laulā o nā kumu hoʻohālike ikehu me nā haʻawina ma kekahi mau ʻāina; 3. Kākoʻo hoʻopilikino (e like me nā ʻāpana kukui LED, nā papa he nui) | 1. E pili ana nā kumukūʻai kiʻekiʻe i nā mākeke US a me EU (ma kahi o 12% no nā ipu inu US a me 8% no EU); 2. Pono ka palapala hōʻoia CE/FDA hou (nā kumu kūʻai ma waena o 1,000 a me 3,000 USD) | 1. ʻAʻohe uku kiʻekiʻe o ka ʻāina i hoʻopaʻa ʻia ma Kina; 2. Kūʻai nui (≥10 mau ʻāpana) me ka māhele ukana |
| Tailani | $208-250 / ʻāpana (kūʻai CIF) | 1. Pōmaikaʻi mai ka hōʻemi ʻana i ka uku RCEP (me 0% nā uku kūʻai intra-market ASEAN a me 5% uku hoʻoiho i Australia); 2. ʻO kahi kokoke i nā mākeke ʻAsia Hema / Australia me nā lā 3-7 wale nō ka manawa hoʻouna | 1. He 30% ʻoi aku ka maikaʻi o ka mīkini ma mua o Kina; 2. He liʻiliʻi nā hiʻohiʻona kiʻekiʻe e koho mai | 1. E kālele ana ma Asia Hikina Hema/Australia; 2. E hahai i ka hoʻopiha hou |
| Malaia | $180-220 / ʻāpana (kūʻai CIF) | 1. He kūpono nā kūlana o ka ikehu no ke kaiapuni kiʻekiʻe ma Asia Hikina Hema (e mālama ana i ka 20% o ka uila); 2. He mea maʻalahi ka palapala hōʻoia kūloko (ʻaʻole pono ka hoʻāʻo ʻana o ka ikehu hou aku) | 1. Ka palena o ka hana a me ka lōʻihi o ka lawe ʻana (45-60 mau lā); 2. He kakaikahi na wahi kaawale mahope o ke kuai ana | Nā hale kūʻai liʻiliʻi ma Malaysia a me nā ʻāina e pili ana (Singapore, Indonesia) |
| Ikalia | €1,680 / TWD (ma kahi o $1,800) | 1. Manaʻo hoʻolālā ikaika (kūpono no nā hale kūʻai kiʻekiʻe); 2. Hoʻokō kūloko me EU, ʻaʻohe palapala hōʻoia hou e koi ʻia | 1. He 9 manawa ko Kina; 2. He kiʻekiʻe loa ke kumukūʻai o ka halihali + uku | Hale kūʻai hale kūʻai nani, hale kūʻai maʻalahi kiʻekiʻe (e hahai ana i ka tonality brand) |
2. No ke aha i ʻoi aku ka liʻiliʻi loa o ka mīkini ʻole o Kina? Akā makemake kekahi poʻe e koho i nā mea lawe mai ma Asia Hema?
1. ʻO ke kumu kūʻai haʻahaʻa o Kina: ke kaulahao hoʻolako + ka hopena pālākiō
ʻO Kina ka mea hana nui loa o ka honua i nā lako mea hoʻoheheʻe ʻoihana, me nā hōʻailona e like me Haier a me KingsBottle e helu ana ma mua o 30% o ka māhele mākeke honua. Loaʻa ka uku kumukūʻai mai ʻelua mau wahi:
- ʻO ka ulu ʻana o ke kaulahao hoʻolako i luna: ʻo ka helu localization o nā mea nui e like me ka compressor a me ka insulation layer he 90%, a ʻo ke kumukūʻai kūʻai he 25% haʻahaʻa ma mua o Thailand;
- Pōmaikaʻi kulekele: ʻO nā keʻena inu inu ikaika e kū ana i nā kūlana "ʻelua kalapona" kūpono no 15% -20% nā haʻawina hoʻopuka mai ke aupuni Kina, me kēia mau pōmaikaʻi i hōʻike pololei ʻia i ke kumukūʻai mīkini ʻole.
2. ʻO ka "Hidden Advantage" o Asia Hema: Tariff + Timeliness
E lawe i 10 mau keʻena inu i lawe ʻia mai i Indonesia ma ke ʻano he laʻana e helu ai i ke kumukūʻai maoli:
- Hoʻokomo ʻia ʻo Kina: ka mīkini ʻole 159×10=1590 + ka uku 10%(159) + ka hoʻouna ʻana (Shanghai-Jakarta 800) + ka ʻae ʻana i nā dute 200 = huina 2749;
- Hoʻokomo ʻia mai Thailand: Mīkini ʻole 208×10=2080 + ka uku RCEP 0 (He lālā ʻo Indonesia no ASEAN) + hoʻouna ʻana (Bangkok-Jakarta 300) + ka ʻae ʻana i nā dute 150 = huina $2530;
Ka hopena: ʻO 8% ka liʻiliʻi o ka lawe ʻana mai o Thailand ma mua o Kina, ʻo ia ka mea kilokilo o "ka hoʻemi ʻana i ka uku + ka lawe ʻana i ka moana".
3. Ke pale aku nei i nā pilikia i nā mea lawe mai: 3 mau ʻōlelo aʻoaʻo mālama kālā ʻoi aku ka nui ma mua o ka 'koho ʻāina'
1. E nānā mua i nā "kānāwai uku" o ka ʻāina i manaʻo ʻia ma mua o ke koho makapō ʻana i nā kumukūʻai haʻahaʻa
- E hoʻohana i nā code HS (ke kīʻaha inu HS code: 8418.61) e nānā i nā kumukūʻai: no ka laʻana, ke lawe ʻia mai i Australia, ua kau ʻia nā huahana Kina i ka uku 5%, ʻoiai ua hoʻokuʻu ʻia nā huahana Thai i 0 ma muli o RCEP. I kēia hihia, ʻoi aku ka maikaʻi o ke koho ʻana iā Thailand.
- Ke pale nei i "nā dumping anti-dumping": Ua kau aku ka US i nā dumping anti-dumping dumping (a hiki i 25%) ma kekahi mau mea hoʻoheheʻe mai Kina. Inā ʻimi ʻoe i ka mākeke US, e noʻonoʻo i nā "ʻāpana Kina + hui ʻo Mexico" (e hauʻoli ana i nā uku 0 ma lalo o ka ʻaelike US-Mexico-Canada).
- Kūʻai nui (≥5 mau ʻāpana): E koho i ka ukana kai no nā ipu piha (hiki i nā pahu 40-kapuai ke hoʻopaʻa i nā ʻāpana he 20, me nā kumukūʻai hoʻouna mai Shanghai a i ʻEulopa mai 2000-3000, ʻo ka awelika he 100-150 wale nō ma hope o ka hoʻokaʻawale ʻana i ke kumukūʻai).
- Hoʻopiha hou i nā ʻāpana liʻiliʻi: E koho i ka LCL (Less than Container Load) no ka hoʻouna ʻana, me ke kumu kūʻai ma muli o ka nui (100-200 CNY/CBM), e hāʻawi ana i 80% mālama kālā i hoʻohālikelike ʻia me ka ukana ea.
- E hoʻomaopopo i ka uku hoʻonui: I ka wā kiʻekiʻe (Iune-ʻAukake), hiki i ka hoʻouna ke loaʻa i kahi 10%-20% PSS hou (ka uku hoʻolimalima manawa kiʻekiʻe). Manaʻo ʻia e kūʻai i ka wā o waho.
- Mākeke EU: pono e hoʻokō i nā lula Ecodesign (ʻoihana ikehu A+ a i luna paha), pono nā mea hana Kina e hoʻolilo hou i $2000 no ka hōʻoia ʻana, aʻo nā mea hana Thai/Malaysian e hele mai me ka hōʻoia kūloko;
- No ka mākeke ʻAmelika, pono nā huahana e hoʻokō i nā maʻamau ʻelua o ka ikehu DOE a me ka palapala hōʻoia pili meaʻai FDA (2000-5000), me kēia mau kumukūʻai i helu ʻia i ka huina kālā.
- Mākeke ʻĀkia Hema: Pono kekahi mau ʻāina i nā 'label localization' (e laʻa, ka palapala hōʻoia SNI o Indonesia). Pono nā mea hoʻolako e hoʻopiha i kēia mau mea ma mua e pale aku i ka lohi o ka dute (nā uku paʻa pahu: 100-300 i kēlā me kēia lā).
2. ʻO ke koho ʻana i ke ʻano o ka lawe ʻana e hiki ke mālama i ka 30% o ke kumukūʻai
3. Mai haʻalele i ka "kumu hoʻokō", i ʻole e hoʻihoʻi ʻia ka huahana
IV. Manaʻo Hoʻomaʻamaʻa: Pehea e koho ai i nā hiʻohiʻona like ʻole?
- Nā hale kūʻai liʻiliʻi (kūʻai i ka nui ≤5 mau ʻāpana): e hoʻokahua i ka hoʻouna pahu pahu i hana ʻia e Kina + ka hele ʻana ma kahi kokoke i ka ʻāina e hele ai (e laʻa, hele mai Kina i Malaysia, e ʻoliʻoli ana i nā kumukūʻai RCEP), me nā kumukūʻai he 15% haʻahaʻa ma mua o ka hoʻouna pololei ʻana;
- Chain supermarkets (kūʻai nui ≥20 units): E hoʻokaʻaʻike pololei i nā hale hana Kina no ka hana maʻamau (e like me ka hoʻohui ʻana i nā LOGO brand, hoʻoponopono i ke kiʻekiʻe o ka papa), me ka 10% hoʻemi hou aku ma nā kumukūʻai nui, ʻoiai e laka ana i nā uku hoʻouna no nā ipu piha;
- Nā hale kūʻai kiʻekiʻe kiʻekiʻe (e ʻimi ana i ka maikaʻi): E koho i "nā ʻāpana koʻikoʻi Kina + hui ʻEulopa" (e like me ka compressor Kina + hui Kelemania), e pale ana i nā uku kiʻekiʻe a hiki ke lawe i ka lepili "Made in Europe".
ʻAʻole i hoʻoholo ʻia ka 'affordability' o nā keʻena inu i lawe ʻia e ke kumu kūʻai mīkini ʻole wale nō, akā ma ka hui maikaʻi ʻana o ka 'mekini pahu + uku + kaʻa + hoʻokō'.
- Inā ʻaʻohe uku kiʻekiʻe o ka ʻāina i hoʻopaʻa ʻia ma Kina: koho iā Kina (ke aliʻi o ka hoʻokō kumukūʻai);
- No nā mākeke i hoʻomalu ʻia e nā lālā RCEP, e hoʻokahua mua iā Thailand a me Malaysia no kā lākou uku uku a me nā manawa hoʻopuka.
- No kahi hiʻohiʻona kiʻekiʻe, e koho i ka hui ʻEulopa (ʻoiai e pālua ka waihona kālā).
Manaʻo ʻia e hoʻolimalima i nā lā 1-2 e noiʻi mua i nā kumukūʻai o ka ʻāina i hoʻopaʻa ʻia a me nā koi hōʻoia. A laila, e hoʻokaʻaʻike ma kahi o ʻekolu mau mea hoʻolako no kahi 'puke piha piha' (me ka mīkini hana ʻole, ka hoʻouna ʻana, ka ʻae ʻana i nā dute, a me ka hōʻoia). E hoʻohālikelike i nā huaʻōlelo ma mua o ke kau ʻana i kāu kauoha-ma hope o nā mea a pau, e hana ana nā hale kūʻai kūʻai ma nā ʻaoʻao lahilahi, a helu ʻia kēlā me kēia peni.
Ka manawa hoʻouna: Nov-07-2025 Nānā:
