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Kev Tshawb Fawb Txog Tuam Tshoj Lub Khw Muag Khoom Qab Zib Xyoo 2025

Nyob rau xyoo tas los no, nrog rau kev kub ntxhov ntawm kev lag luam thoob ntiaj teb, cov tub yees ncuav mog qab zib, ua cov khoom siv tseem ceeb rau kev khaws cia thiab tso saib ncuav mog qab zib, tab tom nkag mus rau lub sijhawm kub ntawm kev loj hlob sai. Los ntawm kev tso saib kev tshaj lij hauv cov khw muag khoom qab zib lag luam mus rau kev khaws cia zoo nkauj hauv tsev neeg, kev thov ua lag luam rau cov tub yees ncuav mog qab zib tau faib ua ntu zus, kev nkag mus hauv cheeb tsam tau tob zuj zus, kev tsim kho tshiab hauv thev naus laus zis tau ua kom nrawm dua, thiab lawv muaj cov yam ntxwv ntawm kev siv thiab kev sib txawv tshwj xeeb. Cov hauv qab no tshuaj xyuas qhov kev txhim kho ntawm kev lag luam tub yees ncuav mog qab zib hauv xyoo 2025 los ntawm peb qhov ntev: qhov loj me ntawm kev lag luam, cov pab pawg neeg siv khoom, thiab cov qauv thev naus laus zis. Raws li kev xam los ntawm Red Meal Industry Research Institute, qhov loj me ntawm kev lag luam ci yuav tsum ncav cuag 116 billion yuan hauv xyoo 2025. Txij li lub Tsib Hlis 2025, tus lej ntawm cov khw muag khoom qab zib thoob plaws lub tebchaws tau ncav cuag 338,000, thiab qhov kev thov rau cov txee ncuav mog qab zib tau nce 60%.

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Qhov Loj ntawm Kev Lag Luam thiab Kev Faib Tawm Hauv Cheeb Tsam: Sab Hnub Tuaj Tuam Tshoj Ua Tus Thawj Coj, Kev Lag Luam Uas Poob Qis Ua Tus Ncej Loj Hlob Tshiab

Txoj kev nthuav dav ntawm kev lag luam lub tub yees ncuav mog qab zib qhia txog kev siv nyiaj ntau ntawm cov cheeb tsam tsim kev lag luam thiab tseem qhia txog lub peev xwm loj ntawm kev lag luam poob qis.

Hais txog qhov loj ntawm kev ua lag luam, tau txais txiaj ntsig los ntawm kev nthuav dav ntawm cov khw muag khoom qab zib, kev nrov ntawm cov xwm txheej ci hauv tsev, thiab kev nce ntxiv ntawm kev noj khoom qab zib, kev ua lag luam lub tub yees ncuav mog qab zib tau tswj hwm kev loj hlob ob tus lej hauv xyoo tas los no. Hais txog kev loj hlob ntawm cov saw hlau kev lag luam ci, qhov loj ntawm kev ua lag luam lub tub yees ncuav mog qab zib hauv Suav teb yuav tshaj 9 billion yuan hauv xyoo 2025, ua tiav kev loj hlob ob npaug piv rau xyoo 2020. Kev loj hlob no tsis yog los ntawm kev thov kho dua tshiab ntawm cov khoom siv hauv kev ua lag luam xwb tab sis kuj los ntawm kev nce ntxiv sai ntawm cov tub yees ncuav mog qab zib me me hauv tsev. Nrog rau kev nrov ntawm cov ncuav mog qab zib thiab khoom qab zib hauv tsev, cov neeg siv khoom xav tau "ua tshiab, khaws cia tam sim ntawd, thiab noj tshiab" tau txhawb nqa kev nce ntawm kev ua lag luam hauv tsev.

Hais txog kev faib khoom hauv cheeb tsam, Sab Hnub Tuaj Tuam Tshoj ua tus thawj coj hauv lub tebchaws nrog 38% ntawm kev lag luam, ua rau thaj chaw tseem ceeb rau kev siv lub tub yees ncuav mog qab zib. Thaj chaw no muaj kev lag luam ci khoom noj uas paub tab (xws li qhov ceev ntawm cov npe ci khoom noj hauv Shanghai thiab Hangzhou yog cov saum toj kawg nkaus hauv lub tebchaws), cov neeg nyob hauv nroog muaj kev noj khoom qab zib ntau zaus, thiab qhov kev thov rau kev txhim kho lub tub yees ncuav mog qab zib lag luam muaj zog. Tib lub sijhawm, lub tswv yim ntawm lub neej zoo nkauj ntawm cov tsev neeg hauv Sab Hnub Tuaj Tuam Tshoj yog qhov tseem ceeb, thiab tus nqi nkag mus ntawm cov tub yees ncuav mog qab zib me me hauv tsev neeg yog 15 feem pua ​​​​​​ntau dua li qhov nruab nrab hauv tebchaws.

Kev lag luam poob qis (cov nroog thiab cov cheeb tsam thib peb thiab thib plaub) qhia txog kev loj hlob zoo dua, nrog rau kev loj hlob ntawm kev muag khoom yuav ncav cuag 22% hauv xyoo 2025, ntau dua 8% hauv cov nroog thawj theem. Tom qab qhov no yog kev nthuav dav sai ntawm cov khw muag khoom qab zib hauv kev lag luam poob qis. Tus qauv "tshuaj yej + ci" uas tsav los ntawm cov hom lag luam xws li Mixue Bingcheng thiab Guming tau poob qis, ua rau muaj ntau yam khoom siv xav tau rau cov khw muag khoom qab zib me thiab nruab nrab. Tib lub sijhawm, cov neeg nyob hauv nroog nrhiav kev noj haus kev ua koob tsheej tau hloov kho dua tshiab, thiab qhov kev thov cia khoom rau cov ncuav mog qab zib hnub yug thiab cov khoom qab zib ua hauv tsev tau txhawb kom muaj kev nyiam ntawm cov tub yees ncuav mog qab zib hauv tsev. Kev poob qis ntawm cov channel e-commerce thiab kev txhim kho ntawm lub kaw lus logistics tau ua rau cov qauv tsev neeg pheej yig mus txog cov cheeb tsam no sai sai.

Ntawm theem kev lag luam thoob ntiaj teb, cov teb chaws European thiab Asmeskas muaj kev lag luam tub yees ncuav mog qab zib loj hlob vim lawv cov kab lis kev cai ci ntev, tab sis kev loj hlob qeeb qeeb. Cov lag luam tshiab sawv cev los ntawm Tuam Tshoj thiab Sab Qab Teb Asia, vam khom kev txhim kho kev siv khoom thiab kev nthuav dav ntawm kev lag luam ci, tab tom dhau los ua cov ntsiab lus loj hlob ntawm kev thov tub yees ncuav mog qab zib thoob ntiaj teb. Nws xav tias Tuam Tshoj lub khw muag khoom tub yees ncuav mog qab zib yuav suav txog 28% ntawm kev lag luam thoob ntiaj teb hauv xyoo 2025, nce 10 feem pua ​​piv rau xyoo 2020.

Cov Pab Pawg Neeg Siv Khoom thiab Kev Tso Khoom: Kev Faib Khoom Ua Ke Tsav Kev Ua Ntau Yam Khoom

Cov pab pawg neeg siv khoom ntawm lub tub yees ncuav mog qab zib qhia txog qhov sib txawv ntawm qhov chaw. Qhov sib txawv ntawm kev thov ntawm kev lag luam thiab kev lag luam hauv tsev neeg tau txhawb nqa kev txhim kho ntawm cov khoom lag luam thiab kev them tag nrho ntawm cov nqi.

Kev ua lag luam: kev xav tau kev tshaj lij, tsom mus rau kev ua haujlwm thiab kev tso saib

Cov khw muag khoom qab zib thiab cov khw muag khoom qab zib yog cov neeg siv lub tub yees khoom qab zib ua lag luam tseem ceeb. Cov pab pawg no muaj cov kev cai nruj heev rau lub peev xwm, kev tswj qhov kub thiab txias, thiab cov khoom siv. Piv txwv li, cov npe nrov feem ntau xaiv cov tub yees khoom qab zib nrog cov tshuab cua txias uas tsis muaj te (qhov yuam kev tswj qhov kub thiab txias ≤ ± 1 ℃) kom ntseeg tau tias cov ncuav mog qab zib, mousses, thiab lwm yam khoom qab zib tsis lwj ntawm qhov kub cia zoo tshaj plaws ntawm 2-8 ℃. Tib lub sijhawm, kev tsim qauv tiv thaiv pos huab ntawm cov qhov rooj iav pob tshab thiab kev hloov kho qhov kub ntawm lub teeb LED sab hauv (4000K lub teeb dawb sov ua rau cov khoom qab zib muaj xim ntau dua) tau dhau los ua qhov tseem ceeb rau kev txhim kho cov khoom zoo nkauj. Tus nqi ntawm cov khoom siv lag luam zoo li no feem ntau yog 5,000-20,000 yuan. Cov npe txawv teb chaws nyob hauv kev lag luam siab nrog cov txiaj ntsig thev naus laus zis, thaum cov npe hauv tsev yeej nrog kev ua tau zoo ntawm cov tub luam me thiab nruab nrab.

Kev ua lag luam hauv tsev neeg: kev ua kom me me thiab kev nce qib ntawm kev txawj ntse

Cov neeg siv hauv tsev neeg xav tau tsom mus rau "muaj peev xwm me me, yooj yim siv, thiab zoo nkauj". Cov tub yees ncuav mog qab zib me me uas muaj peev xwm ntim tau 50-100L tau dhau los ua cov khoom siv tseem ceeb, uas tuaj yeem muab tso rau hauv cov txee hauv chav ua noj lossis muab tso rau hauv chav nyob kom tau raws li cov kev xav tau khaws cia khoom qab zib txhua hnub ntawm 3-5 tsev neeg. Kev txhim kho kev paub txog kev noj qab haus huv ua rau cov neeg siv hauv tsev neeg them sai sai rau kev nyab xeeb ntawm cov khoom siv, thiab cov khoom siv cov khoom noj khoom haus qib 304 stainless hlau sab hauv thiab cov thev naus laus zis txias tsis muaj fluorine nrov dua. Hais txog tus nqi, cov tub yees ncuav mog qab zib hauv tsev neeg qhia txog kev faib tawm gradient: cov qauv yooj yim (800-1500 yuan) ua tau raws li cov kev xav tau txias yooj yim; cov qauv nruab nrab mus rau qib siab (2000-5000 yuan) muaj kev tswj hwm kub ntse (kev hloov kho kub ntawm mobile APP), kev hloov kho av noo (kom tiv thaiv cov ncuav mog qab zib kom qhuav) thiab lwm yam haujlwm, nrog kev loj hlob tseem ceeb.

Kev them tag nrho ntawm cov nqi thiab kev hloov kho qhov chaw

Lub khw muaj txhua yam los ntawm cov txee tso saib yooj yim rau cov neeg muag khoom txawb (tsawg dua 1,000 yuan) mus rau cov qauv kho kom haum rau cov chaw noj qab zib tsib lub hnub qub (tus nqi ib chav tshaj 50,000 yuan), npog txhua qhov xav tau ntawm qhov chaw qis mus rau qib siab. Qhov kev tso ua ntau yam no ua rau lub tub yees ncuav mog qab zib tsis yog tsuas yog cov khoom siv khaws cia xwb tab sis kuj yog "daim npav ua lag luam tso saib" rau cov khw ci thiab "cov khoom zoo nkauj rau lub neej" rau tsev neeg.

Kev Tsim Kho Tshiab Txog Kev Siv Tshuab thiab Cov Qauv Yav Tom Ntej: Kev Txawj Ntse, Kev Tiv Thaiv Ib puag ncig, thiab Kev Sib Koom Ua Ke

Kev tsim kho tshiab ntawm thev naus laus zis yog lub cav tseem ceeb rau kev loj hlob tas mus li ntawm kev lag luam lub tub yees ncuav mog qab zib. Cov khoom lag luam yav tom ntej yuav ua rau muaj kev hloov pauv hauv kev txawj ntse, kev ua haujlwm ib puag ncig, thiab kev hloov pauv ntawm qhov chaw.

Kev nkag mus sai ntawm kev txawj ntse

Xav tias txog xyoo 2030, tus nqi nkag mus rau hauv kev lag luam ntawm cov tub yees ncuav mog qab zib ntse yuav tshaj 60%. Tam sim no, cov tub yees ncuav mog qab zib ntse ua lag luam tau ua tiav "peb qhov kev hloov kho tshiab": kev tswj qhov kub thiab txias ntse (kev saib xyuas qhov kub thiab txias sab hauv tiag tiag los ntawm cov sensors, kev hloov kho tsis siv neeg thaum qhov sib txawv tshaj 0.5 ℃), kev pom kev siv hluav taws xob (APP tso saib lub sijhawm tiag tiag ntawm kev siv hluav taws xob kom zoo dua cov nqi khiav lag luam), thiab kev ceeb toom txog cov khoom muag (txheeb xyuas cov khoom muag ncuav mog qab zib los ntawm cov koob yees duab kom ceeb toom rov ua dua). Cov qauv hauv tsev tab tom hloov kho mus rau "tus phooj ywg tub nkeeg", xws li kev hloov kho qhov kub thiab txias uas tswj los ntawm lub suab thiab kev sib phim tsis siv neeg ntawm cov hom kev khaws cia raws li hom ncuav mog qab zib (xws li ncuav mog qab zib chiffon xav tau qhov av noo tsawg thiab mousses xav tau qhov kub thiab txias qis tas li), txo qhov txwv rau kev siv.

Kev tiv thaiv ib puag ncig thiab kev tsim qauv txuag hluav taws xob tau dhau los ua tus qauv

Nrog kev nce qib ntawm txoj cai "ob chav carbon" thiab kev tob zuj zus ntawm cov tswv yim ntsuab siv, cov yam ntxwv tiv thaiv ib puag ncig ntawm cov tub yees ncuav mog qab zib tau dhau los ua qhov tseem ceeb. Cov chaw tsim khoom tau pib siv cov tub yees uas tsis muaj kev phom sij rau ib puag ncig (xws li R290 cov kua ua haujlwm ntuj, nrog tus nqi GWP ze rau 0) los hloov Freon ib txwm muaj. Los ntawm kev ua kom zoo dua ntawm kev ua haujlwm ntawm compressor thiab cov ntaub ntawv rwb thaiv tsev (cov vaj huam sib luag rwb thaiv tsev nqus tsev), kev siv hluav taws xob tau raug txo qis ntau dua 20%. Qee cov qauv siab kawg kuj muaj "hom txuag hluav taws xob hmo ntuj", uas txo qis lub zog tub yees, tsim nyog rau cov khw ci khoom qab zib thaum lub sijhawm tsis yog ua lag luam, txuag ntau dua 300 degrees ntawm hluav taws xob ib xyoos.

Kev sib xyaw ua ke ntawm ntau yam thiab qhov chaw nthuav dav cov ciam teb

Cov tub yees ncuav mog qab zib niaj hnub no tab tom tawg los ntawm kev ua haujlwm cia khoom ib zaug thiab hloov zuj zus mus rau kev koom ua ke ntawm "kev cia khoom + tso saib + kev sib cuam tshuam". Cov qauv lag luam tau ntxiv cov ntxaij vab tshaus sib tham los tso saib cov ntaub ntawv raw khoom qab zib thiab cov txheej txheem tsim khoom, txhim kho kev ntseeg siab ntawm cov neeg siv khoom. Cov qauv hauv tsev tau tsim nrog cov ntu cais tawm kom haum rau kev khaws cia ntawm ntau yam khoom xyaw xws li ncuav mog qab zib, txiv hmab txiv ntoo, thiab cheese. Qee cov qauv txawm tias koom ua ke me me ua dej khov, hloov kho rau cov xwm txheej khoom qab zib lub caij ntuj sov. Cov ntaub ntawv qhia tau hais tias cov tub yees ncuav mog qab zib nrog ntau dua 2 qhov kev ua haujlwm muaj 40% nce ntxiv ntawm cov neeg siv khoom rov qab yuav khoom.

Kev sib raug zoo mus sij hawm ntev hauv kev muaj peev xwm tsim khoom thiab kev xav tau

Nrog kev nthuav dav ntawm kev lag luam ci, lub peev xwm tsim khoom thiab kev xav tau ntawm cov tub yees ncuav mog qab zib yuav txuas ntxiv loj hlob. Nws xav tias Tuam Tshoj lub peev xwm tsim khoom ntawm cov tub yees ncuav mog qab zib yuav ncav cuag 18 lab units hauv xyoo 2025 (65% rau kev siv lag luam thiab 35% rau kev siv hauv tsev), nrog rau kev xav tau ntawm 15 lab units; los ntawm xyoo 2030, lub peev xwm tsim khoom yuav nce mus txog 28 lab units, nrog rau kev xav tau ntawm 25 lab units, thiab kev lag luam thoob ntiaj teb yuav tshaj 35%. Kev loj hlob ntawm lub peev xwm tsim khoom thiab kev xav tau txhais tau tias kev sib tw hauv kev lag luam yuav tsom mus rau kev sib txawv ntawm thev naus laus zis thiab kev tsim kho tshiab. Leej twg tuaj yeem ntes tau qhov kev xav tau ntawm kev lag luam thiab kev lag luam hauv tsev neeg yuav ua tus thawj coj hauv kev faib nyiaj loj hlob.

Xyoo 2025, kev lag luam tub yees ncuav mog qab zib sawv ntawm qhov kev sib tshuam ntawm kev txhim kho kev siv thiab kev tsim kho tshiab. Txij li kev siv khoom zoo hauv Sab Hnub Tuaj Suav teb mus rau qhov nthwv dej nrov hauv kev lag luam poob qis, txij li kev txhim kho cov khoom siv lag luam mus rau kev tsim kho tshiab ntawm cov khoom siv hauv tsev, cov tub yees ncuav mog qab zib tsis yog "cov cuab yeej tub yees" yooj yim tab sis "kev tsim kho vaj tse" rau kev txhim kho kev lag luam ci thiab "cov khoom txheem" ​​rau tsev neeg lub neej zoo. Yav tom ntej, nrog rau kev siv cov thev naus laus zis ntse thiab zoo rau ib puag ncig thiab kev nthuav dav ntawm kev siv khoom ci, kev lag luam tub yees ncuav mog qab zib yuav coj mus rau qhov chaw loj hlob dav dua.


Lub sijhawm tshaj tawm: Cuaj hlis-04-2025 Cov neeg saib: