Nyob rau hauv xyoo tas los no, nrog rau cov cua kub tsis tu ncua ntawm lub ntiaj teb no cov neeg siv khoom lag luam, ncuav mog qab zib tub yees, raws li cov khoom tseem ceeb rau lub ncuav mog qab zib cia thiab tso saib, tau nkag mus rau lub sijhawm kub ntawm kev loj hlob sai. Los ntawm cov khoom lag luam hauv kev lag luam bakeries mus rau qhov zoo tshaj plaws cia hauv tsev neeg qhov xwm txheej, kev lag luam xav tau rau lub ncuav mog qab zib tub yees yog sib cais tas li, kev nkag mus rau hauv cheeb tsam tob zuj zus, thev naus laus zis tshiab tau nrawm dua, thiab lawv muaj cov yam ntxwv ntawm daim ntawv thov tshwj xeeb thiab sib txawv. Cov nram qab no tsom xam txoj kev loj hlob ntawm lub ncuav mog qab zib lub tub yees ua lag luam nyob rau hauv 2025 los ntawm peb qhov loj: kev lag luam loj, pab pawg neeg siv, thiab technological trends.Raws li kev xam los ntawm lub Red Meal Industry Research Institute, qhov ntsuas ntawm lub khw ci yuav tsum ncav cuag 116 billion yuan nyob rau hauv 2025. Raws li lub Tsib Hlis 2020, 3 lub khw muag khoom muaj 3 lub teb chaws thiab 3 lub teb chaws. kev thov rau cov khoom qab zib tau nce 60%.
Kev Lag Luam Loj thiab Kev faib tawm hauv cheeb tsam: East China Leads, Sinking Market Becomes New Growth Pole
Txoj kev nthuav dav ntawm lub ncuav mog qab zib lub tub yees ua lag luam qhia txog kev noj qab haus huv ntawm cov cheeb tsam tsim kev lag luam thiab tseem qhia tau tias muaj peev xwm loj ntawm kev lag luam dab dej.
Nyob rau hauv cov nqe lus ntawm kev lag luam loj, tau txais txiaj ntsig los ntawm kev nthuav dav ntawm cov neeg ua mov ci, qhov nrov ntawm cov khoom ci hauv tsev, thiab kev nce hauv cov khoom noj qab zib ntau zaus, lub ncuav mog qab zib lub khw muag khoom tau khaws ob tus lej loj hlob hauv xyoo tas los no. Xa mus rau txoj kev loj hlob ntawm kev lag luam ci, qhov ntsuas ntawm Tuam Tshoj lub ncuav mog qab zib lub khw muag khoom yuav tsum tshaj 9 billion yuan hauv 2025, ua tiav kev loj hlob ob npaug piv nrog rau xyoo 2020. Qhov kev loj hlob no tsis yog los ntawm cov khoom siv rov ua dua tshiab hauv kev lag luam kev lag luam tab sis kuj los ntawm kev nce ceev hauv tsev me me ncuav mog qab zib tub yees. Nrog rau qhov nrov ntawm cov ncuav qab zib hauv tsev thiab khoom qab zib, cov neeg siv khoom xav tau "ua tshiab, khaws cia tam sim, thiab noj tshiab" tau txhawb nqa kev lag luam hauv tsev.
Hais txog kev faib khoom hauv cheeb tsam, East Tuam Tshoj coj lub teb chaws nrog 38% kev lag luam sib koom, dhau los ua thaj chaw tseem ceeb rau kev noj ncuav mog qab zib. Cov cheeb tsam no muaj kev lag luam ci ci uas paub tab (xws li qhov ntom ntom ntawm cov saw ci ci hauv Shanghai thiab Hangzhou qeb duas ntawm cov neeg nyob hauv lub tebchaws), cov neeg nyob hauv muaj ntau zaus ntawm cov khoom noj qab zib noj, thiab qhov kev thov rau kev txhim kho cov khoom qab zib ua lag luam muaj zog. Nyob rau tib lub sijhawm, lub tswv yim ntawm lub neej zoo ntawm cov tsev neeg nyob rau sab hnub tuaj ntawm Tuam Tshoj yog qhov tseem ceeb, thiab kev nkag mus ntawm tsev neeg lub ncuav mog qab zib me me yog 15 feem pua ntawm cov ntsiab lus siab dua lub teb chaws nruab nrab.
Kev ua lag luam ua lag luam (thib peb- thiab plaub-tier nroog thiab cov nroog) qhia tau tias muaj kev loj hlob muaj zog, nrog kev muag khoom loj hlob yuav tsum ncav cuag 22% hauv 2025, deb tshaj li 8% hauv cov nroog thawj theem. Tom qab qhov no yog kev nthuav dav sai ntawm cov bakeries hauv lub lag luam sinking. Tus qauv "tshuaj yej + ci" uas tau tsav los ntawm cov khoom lag luam xws li Mixue Bingcheng thiab Guming tau poob, ua rau muaj ntau yam khoom siv rau cov khoom noj me me thiab nruab nrab. Nyob rau tib lub sijhawm, cov neeg nyob hauv nroog txoj kev nrhiav kev noj qab haus huv tau hloov kho dua tshiab, thiab qhov kev thov cia rau cov ncuav qab zib hnub yug thiab khoom qab zib hauv tsev tau txhawb nqa qhov nrov ntawm cov ncuav mog qab zib hauv tsev. Lub dab dej ntawm e-lag luam channel thiab kev txhim kho ntawm cov khoom siv logistics tau ua rau cov qauv siv hauv tsev kom tau txais txiaj ntsig sai sai rau cov cheeb tsam no.
Nyob rau theem kev lag luam thoob ntiaj teb, cov teb chaws Europe thiab Asmeskas muaj kev lag luam loj hlob ncuav mog qab zib ua lag luam vim lawv cov kab lis kev cai ntev ntev, tab sis kev loj hlob qeeb. Cov lag luam tawm tshiab uas sawv cev los ntawm Tuam Tshoj thiab Cov Neeg Esxias Qab Teb Hnub Tuaj, vam khom kev noj qab haus huv thiab kev nthuav dav ntawm kev lag luam ci, tau dhau los ua cov ntsiab lus loj hlob ntawm lub ntiaj teb ncuav mog qab zib tub yees xav tau. Nws cia siab tias Tuam Tshoj lub ncuav mog qab zib ua lag luam yuav suav txog 28% ntawm lub ntiaj teb kev lag luam hauv 2025, nce 10 feem pua ntawm cov ntsiab lus piv nrog 2020.
Pab pawg neeg siv khoom thiab cov khoom muag: Scene Segmentation Drives Product Diversification
Cov neeg siv khoom ntawm lub ncuav mog qab zib tub yees qhia pom tseeb qhov sib txawv ntawm cov yam ntxwv. Qhov kev thov sib txawv ntawm kev lag luam thiab kev lag luam hauv tsev tau txhawb nqa kev kho kom zoo ntawm cov khoom muag thiab kev pab them nqi tag nrho ntawm cov nqi ntau.
Kev lag luam kev lag luam: kev xav tau-oriented, hais txog ob qho tib si muaj nuj nqi thiab tso saib
Chain bakeries thiab khoom qab zib rhiav yog cov neeg siv tseem ceeb ntawm kev lag luam ncuav mog qab zib tub yees. Cov pab pawg no muaj cov kev cai nruj heev ntawm kev muaj peev xwm, kev tswj xyuas qhov kub thiab txias, thiab cov khoom siv tau zoo. Piv txwv li, cov khoom lag luam qib high-end nyiam xaiv cov ncuav mog qab zib lub tub yees nrog cov cua txias tsis muaj cua txias (kub tswj qhov yuam kev ≤ ± 1 ℃) kom ntseeg tau tias cov ncuav qab zib, mousses, thiab lwm yam khoom qab zib tsis ua rau qhov zoo tshaj qhov kub ntawm 2-8 ℃. Nyob rau tib lub sijhawm, kev tiv thaiv huab cua ntawm lub qhov rooj iav pob tshab thiab cov xim kub hloov ntawm lub teeb pom kev hauv LED (4000K sov dawb lub teeb ua rau cov khoom qab zib muaj xim ntau dua) tau dhau los ua qhov tseem ceeb los txhim kho cov khoom zoo nkauj. Tus nqi ntawm cov khoom lag luam zoo li no feem ntau yog 5,000-20,000 yuan. Cov khoom lag luam txawv teb chaws tuav lub lag luam high-end nrog cov txiaj ntsig zoo, thaum cov khoom lag luam hauv tsev yeej nrog cov nqi ua tau zoo ntawm cov tub lag luam me thiab nruab nrab.
Kev ua lag luam hauv tsev: miniaturization thiab kev txawj ntse nce
Cov neeg siv hauv tsev xav tau tsom mus rau "kev muaj peev xwm me me, kev ua haujlwm yooj yim, thiab zoo li zoo". Cov ncuav mog qab zib me me nrog lub peev xwm ntawm 50-100L tau dhau los ua qhov tseem ceeb, uas tuaj yeem muab tso rau hauv chav ua noj lossis muab tso rau hauv chav nyob kom tau raws li cov khoom noj qab zib niaj hnub xav tau ntawm 3-5 tus neeg tsev neeg. Kev txhim kho kev paub txog kev noj qab haus huv ua rau cov neeg siv hauv tsev tau saib xyuas ntau dua rau cov khoom siv kev nyab xeeb, thiab cov khoom siv khoom noj khoom haus-qib 304 stainless hlau sab hauv tank thiab fluorine-free tub yees technology yog nrov dua. Nyob rau hauv cov nqe lus ntawm tus nqi, lub ncuav mog qab zib hauv tsev tub yees qhia ib tug gradient faib: yooj yim qauv (800-1500 yuan) ua tau raws li qhov yooj yim tub yees xav tau kev pab; mid-rau-high-end qauv (2000-5000 yuan) yog nruab nrog ntse tswj qhov kub thiab txias (mobile APP chaw taws teeb hloov kho qhov kub thiab txias), hloov cov av noo (kom tiv thaiv cov ncuav qab zib kom qhuav) thiab lwm yam haujlwm, nrog kev loj hlob tseem ceeb.
Tag nrho cov kev pab them nqi ntau yam thiab scene adaptation
Kev ua lag luam muaj txhua yam los ntawm cov khoom siv tub yees yooj yim rau cov neeg muag khoom ntawm lub xov tooj (tsawg dua 1,000 yuan) rau cov qauv customized rau tsib lub hnub qub tsev so khoom qab zib noj (unit nqi tshaj 50,000 yuan), npog tag nrho cov scene xav tau los ntawm qis-kawg mus rau high-end. Qhov chaw sib txawv no ua rau lub ncuav mog qab zib lub tub yees tsis yog cov khoom siv khaws cia xwb tab sis kuj "ua lag luam phaib" rau cov khoom noj khoom haus thiab "cov khoom zoo nkauj ntawm lub neej" rau tsev neeg.
Technological Innovation thiab Yav Tom Ntej Trends: Kev txawj ntse, Kev Tiv Thaiv Ib puag ncig, thiab kev sib koom ua ke Scene
Kev tsim kho thev naus laus zis yog lub cav tseem ceeb rau kev loj hlob tsis tu ncua ntawm lub ncuav mog qab zib lub tub yees ua lag luam. Cov khoom lag luam yav tom ntej yuav ua kom muaj kev txawj ntse, kev ua haujlwm ib puag ncig, thiab kev hloov pauv ntawm qhov chaw.
Accelerated nkag mus ntawm kev txawj ntse
Nws cia siab tias los ntawm 2030, kev lag luam nkag mus ntawm cov khoom qab zib ntse ntse yuav tshaj 60%. Tam sim no, cov khoom lag luam ntse ncuav mog qab zib txias tau ua tiav "peb qhov kev hloov tshiab": kev tswj xyuas qhov kub thiab txias (lub sijhawm saib xyuas ntawm qhov kub thiab txias los ntawm cov sensors, kev hloov kho tsis siv neeg thaum qhov sib txawv tshaj 0.5 ℃), kev pom kev siv hluav taws xob (APP real-time zaub ntawm lub zog noj kom zoo dua cov nqi khiav lag luam), thiab cov lus ceeb toom cov lus ceeb toom ( txheeb xyuas cov khoom qab zib los ntawm cov koob yees duab kom nco ntsoov rov qab ua dua). Cov qauv hauv tsev tau hloov kho dua tshiab rau "cov neeg tub nkeeg", xws li lub suab tswj qhov kub thiab txias tsis siv neeg sib txuam ntawm cov khoom ntim khoom raws li hom ncuav mog qab zib (xws li chiffon ncuav qab zib uas xav tau cov av qis thiab mousses xav tau qhov kub tsis tu ncua), txo qhov pib siv.
Kev tiv thaiv ib puag ncig thiab kev txuag hluav taws xob tsim ua qauv
Nrog rau kev nce qib ntawm "dual carbon" txoj cai thiab kev sib sib zog nqus ntawm cov tswv yim siv ntsuab, kev tiv thaiv ib puag ncig ntawm ncuav mog qab zib tub yees tau dhau los ua qhov tseem ceeb. Cov neeg tsim khoom tau pib siv cov tub yees zoo ib puag ncig (xws li R290 cov dej ua haujlwm ntuj, nrog rau GWP tus nqi ze rau 0) los hloov Freon tsoos. Los ntawm optimizing compressor kev ua tau zoo thiab cov ntaub ntawv rwb thaiv tsev (lub tshuab nqus tsev rwb thaiv tsev), kev siv hluav taws xob tau raug txo los ntawm ntau dua 20%. Qee cov qauv high-end kuj muaj "hmo ntuj txuag hluav taws xob", uas cia li txo cov tub yees lub zog, tsim nyog rau cov khoom noj khoom haus thaum tsis ua lag luam, txuag ntau tshaj 300 degrees ntawm hluav taws xob ib xyoos twg.
Multifunction thiab scene kev koom ua ke nthuav ciam teb
Cov ncuav mog qab zib niaj hnub no tau tawg los ntawm ib qho kev cia khoom thiab hloov mus rau kev koom ua ke ntawm "cia + zaub + kev sib cuam tshuam". Cov qauv lag luam tau ntxiv cov ntxaij vab tshaus sib tham los tso saib ncuav mog qab zib cov ntaub ntawv raw cov ntaub ntawv thiab cov txheej txheem ntau lawm, txhim kho cov neeg siv khoom ntseeg siab. Cov qauv hauv tsev yog tsim los nrog cov khoom sib cais kom haum rau kev khaws cia ntawm ntau yam khoom xyaw xws li ncuav mog qab zib, txiv hmab txiv ntoo, thiab cheeses. Qee cov qauv txawm sib xyaw ua ke ua dej khov me me, ua kom haum rau lub caij ntuj sov khoom qab zib scenarios. Cov ntaub ntawv qhia tau hais tias ncuav mog qab zib tub yees nrog ntau tshaj 2 qhov chaw ua haujlwm muaj 40% nce hauv cov neeg siv khoom rov qab yuav.
Lub sij hawm ntev zoo sib xws hauv kev tsim muaj peev xwm thiab kev thov
Nrog rau kev nthuav dav ntawm kev lag luam ci, lub peev xwm ntau lawm thiab kev xav tau ntawm lub ncuav mog qab zib tub yees yuav loj hlob ntxiv. Nws cia siab tias Tuam Tshoj tag nrho cov peev txheej ntawm lub ncuav mog qab zib tub yees yuav ncav cuag 18 lab units hauv 2025 (65% rau kev lag luam siv thiab 35% rau kev siv hauv tsev), nrog rau kev thov ntawm 15 lab units; los ntawm 2030, lub peev xwm ntau lawm yuav tsum nce mus rau 28 lab units, nrog rau qhov kev thov ntawm 25 lab units, thiab lub ntiaj teb kev lag luam feem ntau yuav tshaj 35%. Lub synchronous loj hlob ntawm kev tsim muaj peev xwm thiab kev thov txhais tau hais tias kev lag luam kev sib tw yuav tsom rau kev sib txawv ntawm kev siv tshuab thiab kev tsim kho tshiab. Leej twg tuaj yeem ntes tau qhov Subdivided cov kev xav tau ntawm kev lag luam thiab kev lag luam hauv tsev yuav ua tus thawj coj hauv kev loj hlob nyiaj faib.
Kev ua lag luam ncuav mog qab zib lub tub yees hauv 2025 yog sawv ntawm kev sib tshuam ntawm kev hloov kho dua tshiab thiab thev naus laus zis thev naus laus zis. Los ntawm kev noj haus zoo nyob rau sab hnub tuaj ntawm Tuam Tshoj mus rau qhov nrov nthwv dej hauv kev ua lag luam, los ntawm kev txhim kho cov khoom lag luam mus rau qhov kev tsim kho tshiab ntawm cov khoom siv hauv tsev, ncuav mog qab zib tub yees tsis yooj yim "cov cuab yeej tub yees" tab sis "Infrastructure" rau kev txhim kho kev lag luam ci thiab "cov khoom txheem" rau tsev neeg lub neej zoo. Nyob rau hauv lub neej yav tom ntej, nrog rau qhov sib sib zog nqus daim ntawv thov ntawm cov ntse thiab ib puag ncig tus phooj ywg technologies thiab kev nruam expansion ntawm ci ci scenarios, lub ncuav mog qab zib lub tub yees ua lag luam yuav mus rau hauv ib tug dav dav qhov chaw.
Post lub sij hawm: Sep-04-2025 Views: