Mumakore achangopfuura, nekudziya kunoramba kuripo kwemusika wepasi rose wevatengi, keke mafiriji, semidziyo yakakosha yekuchengetedza keke uye kuratidza, vari kupinda munguva yegoridhe yekukura nekukurumidza. Kubva pakuratidzwa kwehunyanzvi mumabheki ekutengesa kusvika kukuchengetedza kwakanaka mumamiriro epamba, kudiwa kwemusika wemafiriji emakeke kunogara kwakakamurwa, kupindira kwedunhu kuri kudzika, hunyanzvi hwetekinoroji huri kukurumidza iteration, uye vane hunhu hwekushandisa kwakasiyana uye kusiyanisa. Izvi zvinotevera zvinoongorora budiriro yemusika wekeke firiji muna 2025 kubva pamativi matatu: saizi yemusika, mapoka evatengi, uye tekinoroji maitiro. Zvinoenderana nekuverenga neRed Meal Industry Research Institute, chiyero chemusika wekubikira chinotarisirwa kusvika 116 bhiriyoni yuan muna 2025. Kubva muna Chivabvu 2025 nhamba yekubika yasvika muzvitoro. 338,000, uye kudiwa kwemakabati emakeke kwakawedzera ne60%.
Kukura Kwemusika uye Kugoverwa Kwedunhu: East China Inotungamira, Musika Unonyura Unova Nyowani Yekukura Pole
Iyo yekuwedzera trajectory yemusika wekeke firiji inoratidza hutongi hwekushandisa kwematunhu akasimukira hupfumi uye inoratidzawo kugona kukuru kwemusika uri kunyura.
Panyaya yehukuru hwemusika, kubatsirwa nekuwedzera kweketani kwemabheka, kufarirwa kwemamiriro ekubikira kumba, uye kuwedzera kwehuwandu hwekushandisa dessert, musika wefiriji keke wakachengetedza kukura kwenhamba mbiri mumakore achangopfuura. Tichireva nezvekukura kweketani yeindasitiri yekubheka, chiyero chemusika weChina keke firiji musika unotarisirwa kudarika 9 bhiriyoni yuan muna 2025, zvichiwana kukura kwakapetwa kana zvichienzaniswa ne2020. Uku kukura hakungouyi chete kubva pakuvandudzwa kwemidziyo kudiwa mumusika wekutengesa asiwo kubva mukukurumidza kuwedzera kwemakeke madiki emumba mafiriji. Nemukurumbira wemakeke emumba nemadhiri, kudiwa kwevatengi kwe "zvichangobva kugadzirwa, kuchengetwa nekukasira, uye kudyiwa zvinyoro" zvakasimudzira kukwira kwemusika wemba.
Panyaya yekugoverwa kwedunhu, East China inotungamira nyika ine chikamu che38% chemusika, ichiva dunhu repakati rekushandisa keke firiji. Dunhu rino rine indasitiri yekubika kubika (senge kuwanda kwemaketani ekubikisa mabhureki muShanghai neHangzhou chinzvimbo pakati pepamusoro munyika), vagari vane huwandu hwepamusoro hwekudyiwa kwedhizeti, uye kudiwa kwekusimudzira mafiriji emakeke ekutengesa kwakasimba. Panguva imwecheteyo, pfungwa yehupenyu hwakanaka pakati pemhuri muEast China ine mukurumbira, uye mwero wekupinda kwemafiriji emumba madiki emakeke ane gumi neshanu mapoinzi akakwira kupfuura avhareji yenyika.
Musika uri kunyura (wechitatu-nechina-tier maguta nematunhu) unoratidza kukura kwakasimba, nekukura kwekutengesa kunotarisirwa kusvika 22% muna 2025, ichipfuura 8% mumaguta ekutanga. Kuseri kweizvi ndiko kukurumidza kuwedzera kwemabheka mumusika uri kunyura. Iyo "tii + yekubika" modhi inotungamirwa nemhando dzakadai seMixue Bingcheng uye Guming yanyura, ichiburitsa huwandu hukuru hwemidziyo inodiwa kumabiki madiki nepakati. Panguva imwecheteyo, kutsvaga kwevagari vemudunhu rekushandisa mhemberero kwakwidziridzwa, uye kudiwa kwekuchengetera makeke ekuzvarwa uye madhiri emumba kwakasimudzira kufarirwa kwemafiriji emumba makeke. Kunyura kwe e-commerce chiteshi uye kuvandudzwa kweiyo logistics system kwagonesa mhando dzemhuri dzinodhura kuti dzisvike kumatunhu aya.
Pamusika wepasi rose, nyika dzeEurope neAmerica dzine musika wakakura wekutengesa keke mufiriji nekuda kwetsika yavo yekubika kubika, asi kukura kuri kudzikira. Misika iri kusimukira inomiririrwa neChina neSoutheast Asia, ichivimba nekuvandudzwa kwekushandisa uye nekuwedzera kweindasitiri yekubheka, yave kuita nzvimbo huru dzekukura kwekudiwa kwekeke firiji yepasirese. Zvinotarisirwa kuti musika weChina wekeke firiji musika uchaita 28% yemusika wepasi rose muna 2025, kuwedzera kwegumi muzana zvichienzaniswa ne2020.
Mapoka eVatengi uye Kumisikidzwa kweChigadzirwa: Scene Segmentation Inotyaira Chigadzirwa Diversification
Mapoka evatengi emafiriji emakeke anoratidza pachena mutsauko wechiitiko. Misiyano yekuda pakati pemisika yekutengeserana neyemumba yakasimudzira kunatsiridzwa kwekumisikidzwa kwechigadzirwa uye kufukidzwa kuzere kwemitengo.
Musika wekutengesa: nyanzvi inoda-yakatarisana, ichisimbisa zvese basa uye kuratidza
Chain mabheki uye mashopu ekudyira ndivo vashandisi vepakati vekutengesa keke mafiriji. Mapoka akadaro ane zvakaomesesa zvinodiwa pakukwanisa, kurongeka kwekudzora tembiricha, uye kuratidza maitiro emidziyo. Semuenzaniso, macheni emhando yepamusoro anowanzo sarudza mafiriji emakeke ane chando-isina mhepo-yakatonhodzwa masisitimu (temperature control error ≤ ±1℃) kuona kuti makeke ekrimu, mousses, uye mamwe madhiri haaparare patembiricha yakakwana yekuchengetedza ye2-8℃. Panguva imwecheteyo, iyo anti-mhute dhizaini yemagonhi egirazi akajeka uye kugadziridzwa kwekushisa kwemavara kwemukati memwenje we LED (4000K inodziya mwenje chena inoita kuti madhiri awedzere kupenya) yave kiyi yekusimudzira kukwezva kwechigadzirwa. Mutengo wezvigadzirwa zvakadaro zvekutengesa kazhinji 5,000-20,000 yuan. Zvigadzirwa zvekune dzimwe nyika zvinogara pamusika wepamusoro-soro nezvakanaka zvetekinoroji, nepo mhando dzepamba dzichihwina nemutengo wekuita pakati pevatengesi vadiki nepakati.
Musika wepamba: miniaturization uye hungwaru kusimuka
Zvido zvevashandisi vepamba zvinotarisa "kugona kudiki, kushanda kuri nyore, uye chitarisiko chepamusoro". Mafiriji madiki emakeke ane huwandu hwe50-100L akave akajairika, anogona kuiswa mukicheni makabati kana kuiswa muimba yekutandarira kuti asangane nemazuva ese ekuchengetera dessert zvinodiwa zvemhuri dzevanhu 3-5. Kuvandudzwa kwekuziva nezvehutano kunoita kuti vashandisi vemba vatarise zvakanyanya kuchengetedzeka kwezvinhu, uye zvigadzirwa zvinoshandisa chikafu-giredhi 304 simbi isina tsvina matangi emukati uye fluorine-isina firiji tekinoroji inonyanya kufarirwa. Panyaya yemutengo, mafiriji emakeke emumba anoratidza kugovera gradient: mhando dzekutanga (800-1500 yuan) dzinosangana nezvinodiwa zvefiriji zviri nyore; pakati-kusvika-yepamusoro-yekupedzisira mhando (2000-5000 yuan) yakashongedzerwa nehungwaru tembiricha control (mobile APP kure kure tembiricha kugadzirisa), humidity kugadzirisa (kudzivirira makeke kubva kuoma kunze) uye mamwe mabasa, nekukura kukuru.
Kufukidzwa kwakazara kwemitengo yemitengo uye kugadzirisa kwechiitiko
Musika uyu une zvese kubva kumakabhati akareruka efiriji ekuratidzira evatengesi venhare (vasingasviki chiuru cheyuan) kuenda kumamodheru emhando yezviteshi zvemahotera enyeredzi shanu (mutengo weyuniti unodarika 50,000 yuan), unovhara zvese zvinodiwa pachiitiko kubva kuzasi-kumagumo kusvika kumagumo. Kumisikidzwa kwakasiyana uku kunoita kuti mafiriji emakeke asangova emidziyo yekuchengetera asiwo "kuratidza makadhi ebhizinesi" emabheki uye "hupenyu hunoyevedza zvinhu" zvemhuri.
Tekinoroji Innovation uye Remangwana Trends: Hungwaru, Dziviriro Yenzvimbo, uye Scene Kubatanidzwa.
Tekinoroji innovation ndiyo yakakosha injini yekuenderera mberi kwekukura kwemusika wekeke firiji. Zvigadzirwa zvenguva yemberi zvinogadzira budiriro muhungwaru, kuita kwezvakatipoteredza, uye kuchinjika kwechiitiko.
Kuwedzera kupinza kwenjere
Zvinotarisirwa kuti panosvika 2030, mwero wekupinda mumusika wehungwaru keke mafiriji uchapfuura 60%. Parizvino, mafiriji akangwara ekeke ekutengesa akawana "matatu emazuva ano": kutonga kwakangwara kwekushisa (chaiyo-nguva yekutarisisa tembiricha yemukati kuburikidza nemasensi, otomatiki kugadzirisa kana kutsauka kunodarika 0.5 ℃), simba rekushandisa kuona (APP chaiyo-nguva kuratidzwa kwesimba rekushandisa kukwidziridza mutengo wekushandisa), uye inventory yambiro (kuziva keke kuyeuchidza kudzokorora kwekamera). Mamodheru emumba ari kukwidziridzwa kuenda kune "ane usimbe-ane hushamwari", senge izwi-inodzorwa tembiricha kugadziridzwa uye otomatiki kuenzanisa ekuchengetedza modhi zvinoenderana nemhando dzemakeke (senge chiffon makeke anoda hunyoro hushoma uye mousses inoda kugara yakadzika tembiricha), kuderedza chikumbaridzo chekushandisa.
Kuchengetedzwa kwezvakatipoteredza uye dhizaini rekuchengetedza simba rinova chiyero
Nekufambira mberi kweiyo "dual carbon" mutemo uye kudzika kwegirinhi mashandisirwo emagetsi, hunhu hwekuchengetedza kwezvakatipoteredza hwemafiriji ekeke hwave huchiwedzera kukosha. Vagadziri vatanga kushandisa mafiriji anochengetedza zvakatipoteredza (seR290 natural working fluid, ine GWP value iri pedyo ne0) kutsiva zvechinyakare Freon. Nekunatsiridza kuita kwecompressor uye zvinhu zvekudzivirira (vacuum insulation panels), mashandisirwo esimba akaderedzwa neinopfuura 20%. Dzimwe mhando dzepamusoro-soro dzinewo "usiku hwekuchengetedza simba", iyo inongoderedza simba refiriji, yakakodzera kubheka panguva dzisiri dzebhizimisi, kuchengetedza magetsi anopfuura 300 gore negore.
Multifunction uye chiitiko kubatanidzwa kuwedzera miganhu
Mafiriji ekeke emazuva ano ari kupaza nepakati pebasa rimwe chete rekuchengetedza uye kushanduka akananga kubatanidzwa kwe "kuchengeta + kuratidza + kupindirana". Mamodheru ezvekutengesa akawedzera masikirini anodyidzana kuratidza keke raw material ruzivo uye maitiro ekugadzira, kuwedzera kuvimba kwevatengi. Mamodheru emumba akagadzirwa ane ma partitions anobvisika kuti agadzirise kuchengetwa kwezvinhu zvakasiyana siyana semakeke, michero, uye cheese. Mamwe mamodheru anotobatanidza basa diki rekugadzira ice, kuchinjika kune zhizha dessert mamiriro. Dhata inoratidza kuti mafiriji ekeke ane anopfuura maviri echiitiko mabasa ane 40% yekuwedzera mukutengazve vashandisi Kuda.
Yenguva refu yakanaka maitiro mukugadzira kugona uye kudiwa
Nekuwedzera kweindasitiri yekubheka, huwandu hwekugadzira uye kudiwa kwemafiriji ekeke kucharamba kuchikura. Zvinotarisirwa kuti huwandu hweChina hwekugadzira mafiriji ekeke huchasvika mamirioni gumi nemasere muna 2025 (65% yekushandiswa kwekutengesa uye 35% yekushandisa pamba), paine kudiwa kwemamiriyoni gumi nemashanu; panosvika 2030, huwandu hwekugadzira hunotarisirwa kuwedzera kusvika kumamiriyoni makumi maviri nemasere, paine kudiwa kwemamiriyoni makumi maviri nemashanu, uye chikamu chemusika wepasi rose chichapfuura 35%. Iko kukura kwakafanana kwehuwandu hwekugadzira uye kudiwa kunoreva kuti makwikwi eindasitiri anotarisisa kusiyanisa tekinoroji uye chiitiko innovation. Chero ani anogona kubata nemazvo izvo zvakakamurwa zvinodiwa zvemisika yekutengesa uye yemumba achatungamira muchikamu chekukura.
Musika wefiriji keke muna 2025 wakamira pamharadzano yekusimudzira kushandiswa uye hunyanzvi hwekuvandudza tekinoroji. Kubva pamashandisirwo emhando muEast China kusvika pakusimudzirwa kwemafungu pamusika uri kunyura, kubva mukukwidziridzwa kwehunyanzvi hwezvigadzirwa zvekutengesa kuenda kunzvimbo-yakavakirwa hunyanzvi hwezvigadzirwa zvemumba, mafiriji emakeke haasisiri nyore "maturusi efiriji" asi "zvivakwa" zvekusimudzira indasitiri yekubheka uye "zvinhu zvakajairwa" zvehupenyu hwemhuri. Mune ramangwana, nekushandiswa kwakadzama kwehunyanzvi hwehungwaru uye hushamwari kwezvakatipoteredza uye nekuenderera mberi kwekuwedzera kwekubikira kwekubika, musika wefiriji yekeke uchaunza nzvimbo yakakura yekukura.
Nguva yekutumira: Sep-04-2025 Views: