Ngo-2024, imakethe yesiqandisi yomhlaba wonke yakhula ngokushesha. Kusukela ngoJanuwari kuya kuJuni, umkhiqizo oqongelelekile wafinyelela kumayunithi ayizigidi ezingama-50.510, okuwukwenyuka konyaka nonyaka okungu-9.7%. Ngo-2025, imakethe yomkhiqizo wesiqandisi izogcina umkhuba oqinile futhi kulindeleke ukuthi ikhule ngesilinganiso sokukhula esingu-6.20%. Ngesikhathi esifanayo, ukuncintisana phakathi kwabahlinzeki kuzoba kukhulu kakhulu, futhi imikhiqizo evamile yesiqandisi izolahlekelwa ukuncintisana kwayo.
Ngakho-ke, intuthuko yayo izoqhubeka kusukela kulezi zici ezilandelayo:
I. Isici sokusungula umkhiqizo
Amafriji ahlakaniphile azothuthukiswa futhi ajuliswe. Abaphakeli bemakethe bazokwandisa ukutshalwa kwezimali kwe-R&D ezinhlelweni zokulawula ezihlakaniphile, okuvumela amafriji ukuthi afinyelele ukulawula izinga lokushisa okunembile, ukuphathwa kokudla, kanye nesixwayiso samaphutha. Isibonelo, imisebenzi efana nokulawula izinga lokushisa lefriji kude ngezinhlelo zokusebenza zefoni ephathekayo, ukuhlola izimo zokugcina ukudla, kanye nokunikeza iziphakamiso zokuthenga ukudla ngokwemikhuba yokudla yabasebenzisi kuzothuthukiswa njalo.
Ngesikhathi esifanayo, ubuchwepheshe bobuhlakani bokwenziwa buzodlala indima enkulu ekugcinweni kwesiqandisi, ekubulaweni amagciwane, nakwezinye izici, futhi bungahlonza ngokuzenzakalelayo izinhlobo zokudla futhi buhlinzeke ngendawo yokugcina efaneleke kakhulu yokudla okuhlukene.
A. Intuthuko kwezobuchwepheshe bokulondoloza
Njengoba imakethe incintisana, hlola ubuchwepheshe obusha bokulondoloza. Izinto ezintsha zokuqandisa esiqandisini kanye nezinhlelo zomjikelezo wokuqandisa ezithuthukisiwe zizothuthukisa umphumela wokulondoloza kanye nokusebenza okonga amandla kweziqandisini. Eminye imikhiqizo yesiqandisini ephezulu enemisebenzi efana nokulondolozwa kwe-vacuum, ukulondolozwa kwe-ion, kanye nokulawula umswakama okunembile ihlangabezana nezidingo eziphakeme zabathengi zokusha kokudla.
B. Ukusungula izinto ezintsha ekwakhiweni kokubukeka
Ukwakheka kwezindlela zokubukeka kwesiqandisi sezentengiselwano kugxila kakhulu emikhiqizweni yemfashini neyenziwe ngezifiso. Isibonelo, ngokusebenzisa izinto ezahlukene, imibala, kanye nokuthungwa, izindlela zokubukeka kwesiqandisi ezinomqondo wobuciko zenzelwe ukuhlangabezana nezidingo zabathengi zobuhle basekhaya. Ngesikhathi esifanayo, imiklamo emincane kakhulu futhi ehlanganisiwe izoba yinto evame kakhulu, okwenza iziqandisi zikwazi ukuhlangana kangcono nemvelo yemakethe futhi zonge isikhala.
II. Isici sokwanda kwemakethe
Ngokuthuthuka komnotho womhlaba wonke okuguqukile, ukuhwebelana kwezimboni zamafriji emhlabeni wonke kuye kwandisa izinga lokukhula komnotho. Ukwanda kwemakethe kuyisisekelo sentuthuko yebhizinisi ngisho neyomnotho kazwelonke. Eminyakeni yamuva nje, ngezinguquko zenqubomgomo, indlela yokukhula nayo ihlukile:
Okukodwa. Ukuthuthukiswa kwezimakethe ezisafufusa
Amandla okusetshenziswa kwezimakethe ezisafufusa ayanda njalo. Abahlinzeki beziqandisi zezentengiselwano bandisa imizamo yabo yokuhlola izimakethe ezisafufusa, njengeNingizimu-mpumalanga ye-Asia, i-Afrika, iLatin America nezinye izifunda. Ngokubambisana nabasabalalisi bendawo nokusungula izisekelo zokukhiqiza, izindleko ziyancishiswa futhi isabelo semakethe yomkhiqizo siyanda.
Okwesibili. Ukutshala okujulile kwezimakethe zasemakhaya
Kwamanye amazwe asathuthuka, imakethe yasemakhaya isenamandla amakhulu entuthuko. Ngokwezici zemakethe yasemakhaya, abahlinzeki be-nenwell baqala imikhiqizo efanelekile ezitolo ezinkulu zasemakhaya, engabizi, enemisebenzi elula nesebenzayo, futhi esebenzisa amandla aphansi.
Okwesithathu. Ukuncintisana emakethe esezingeni eliphezulu
IYurophu ne-United States ziyizifunda ezicebile kakhulu ezisebenzisa amandla amaningi futhi ziyizimakethe ezibalulekile zabathengi emakethe yeziqandisi ezisezingeni eliphezulu. Ukuze bancintisane ngesabelo semakethe esisezingeni eliphezulu, abahlinzeki abaningi beziqandisi zomkhiqizo abagcini nje ngokwenza i-R & D ngemisebenzi kanye nokusebenza kodwa futhi banaka ikhwalithi yomkhiqizo kanye nomklamo. Ngokuthuthukisa isithombe somkhiqizo kanye nokuqinisa ukukhushulwa kokumaketha, bandisa ukuthandwa kwabo kanye nedumela labo emakethe esezingeni eliphezulu.
III. Isici sesiteshi sokumaketha
Ngo-2024, esiteshini esiku-inthanethi, kwatholakala ukuthi abahlinzeki abaningi besiqandisi bathuthukise ulwazi lomsebenzisi lweziteshi eziku-inthanethi ezifana namawebhusayithi asemthethweni kanye namapulatifomu e-e-commerce. Ngokuhlaziywa kwedatha enkulu, ulwazi lomkhiqizo luqhutshwa ngokunembile ukuze luhlangabezane no-70% wezidingo zabathengi ezenzelwe bona. Ngesikhathi esifanayo, qinisa isevisi yangemva kokuthengisa eziteshini eziku-inthanethi ukuze uthuthukise ukwaneliseka kwabathengi.
Setha indawo yokubonisa isiqandisi esihlakaniphile ezitolo ukuze abathengi bakwazi ukubona mathupha imisebenzi nezinzuzo zeziqandisi ezihlakaniphile. Qinisa ukubambisana nezitolo zefenisha yasekhaya, izinkampani zokuhlobisa ikhaya, njll., futhi wenze imisebenzi yokumaketha ehlanganyelwe ukuze wandise ukudalulwa komkhiqizo kanye nokuthengisa.
Imodeli entsha yokuthengisa ihlanganisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi futhi idala indlela yesevisi ehlakaniphile, iletha amathuba amasha okumaketha kwemikhiqizo yesiqandisi. Hlola amamodeli amasha okuthengisa, njengokuvula izitolo ezihlanganisiwe eziku-inthanethi nezingaxhunyiwe ku-inthanethi kanye nokwenza imisebenzi yokuthenga yamaqembu omphakathi ukuze uthuthukise ukusebenza kahle kokuthengisa kanye nolwazi lomsebenzisi.
Isimo semakethe yesiqandisi ngo-2025 sizoba ngcono kakhulu. Amabhizinisi adinga intuthuko entsha, enze ucwaningo lwemakethe, ahlaziye, futhi alungise iziqondiso zokwandisa. Ngokombono wabasebenzisi, thuthukisa imikhiqizo ewusizo.
Isikhathi sokuthunyelwe: Novemba-14-2024 Ukubukwa: