Eminyakeni yamuva nje, ngokushisisa okuqhubekayo kwemakethe yabathengi yomhlaba wonke, iziqandisi zamakhekhe, njengemishini eyinhloko yokugcina ikhekhe nokubonisa, zingena esikhathini esihle sokukhula okusheshayo. Ukusuka ekubonisweni kochwepheshe kumabhikawozi entengiso kuya ekugcinweni okuhle kakhulu ezimeni zasendlini, isidingo semakethe seziqandisi zamakhekhe sihlala sihlukaniswa, ukungena kwesifunda kuya ngokuya kujula, ukuqamba okusha kwezobuchwepheshe kusheshisa ukuphindaphinda, futhi banezici zokusetshenziswa okuhlukile nokuhlukaniswa. Lokhu okulandelayo kuhlaziya inkambiso yentuthuko yemakethe yesiqandisi samakhekhe ngo-2025 kusuka ezinhlangothini ezintathu: usayizi wemakethe, amaqembu abathengi, kanye nezitayela zobuchwepheshe. Ngokwezibalo ze-Red Meal Industry Research Institute, isikali semakethe yokubhaka kulindeleke ukuthi sifinyelele kuma-yuan ayizigidi eziyizinkulungwane eziyi-116 ngo-2025. Kusukela ngoMeyi 2025 inani lokubhaka selifinyelele kuzwelonke. 338,000, kanti isidingo samakhabethe amakhekhe sinyuke ngo-60%.
Usayizi Wemakethe Nokusabalalisa Kwesifunda: I-East China Iyahola, Imakethe Ecwilayo Iba I-Pole Entsha Yokukhula
Ukunwetshwa kwemakethe yesiqandisi samakhekhe kukhombisa ukusetshenziswa kwezifunda ezithuthuke ngokwezomnotho futhi kukhombisa amandla amakhulu emakethe ecwilayo.
Mayelana nosayizi wemakethe, ukuhlomula ekwandiseni iketango lamabhikawozi, ukwanda kwezimo zokubhaka kwasekhaya, kanye nokwanda kwemvamisa yokusetshenziswa kophudingi, imakethe yesiqandisi samakhekhe igcine ukukhula okunamadijithi amabili eminyakeni yamuva. Ngokubhekiselwa kusigqi sokukhula sochungechunge lwemboni yokubhaka, isilinganiso semakethe yesiqandisi samakhekhe saseChina kulindeleke ukuthi sidlule ama-yuan ayizigidi eziyizinkulungwane ezingu-9 ngo-2025, sizuze ukukhula okuphindwe kabili uma kuqhathaniswa no-2020. Lokhu kukhula akuveli nje kuphela ngesidingo sokuvuselela imishini emakethe yezohwebo kodwa futhi kusukela ekukhuleni okusheshayo kweziqandisi zamakhekhe amancane asendlini. Ngokuduma kwamaqebelengwane enziwe ekhaya nama-dessert, isidingo sabathengi “sokwenziwa, agcinwe ngokushesha, futhi adliwe esanda kudliwa” sikhuthaze ukukhula kwemakethe yasendlini.
Mayelana nokusatshalaliswa kwesifunda, i-East China ihola izwe ngesabelo semakethe esingu-38%, iba yisifunda esiwumgogodla wokusetshenziswa kwesiqandisi sekhekhe. Lesi sifunda sinemboni yokubhaka evuthiwe (njengokuminyana kwemikhiqizo yokubhaka ngamaketanga e-Shanghai kanye ne-Hangzhou ekleliswe phezulu ezweni), izakhamuzi zinemvamisa ephezulu yokusetshenziswa kophudingi, futhi isidingo sokuthuthukisa iziqandisi zamakhekhe ezentengiso sinamandla. Ngesikhathi esifanayo, umqondo wempilo emnandi phakathi kwemindeni yaseMpumalanga China ugqamile, futhi izinga lokungena kweziqandisi zamakhekhe amancane asekhaya lingamaphesenti angu-15 ngaphezu kwesilinganiso sikazwelonke.
Imakethe ecwilayo (amadolobha nezifunda zesigaba sesithathu nesine) ikhombisa ukukhula okuqinile, nokukhula kokuthengisa okulindeleke ukuthi kufinyelele ku-22% ngo-2025, okudlula kude ama-8% emadolobheni esigaba sokuqala. Ngemuva kwalokhu ukwanda okusheshayo kwamabhikawozi emakethe ezikayo. Imodeli “yokubhaka + itiye” eshayelwa yimikhiqizo efana ne-Mixue Bingcheng ne-Guming isicwile, yaveza inani elikhulu lezidingo zemishini yamabhikawozi amancane naphakathi nendawo. Ngesikhathi esifanayo, ukuphishekela kwezakhamuzi zesifunda ukusetshenziswa kwemikhosi kuthuthukile, futhi isidingo sokugcinwa kwamakhekhe osuku lokuzalwa nama-dessert okuzenzela sikhuthaze ukuthandwa kweziqandisi zamakhekhe asendlini. Ukucwila kweziteshi ze-e-commerce kanye nokuthuthukiswa kwesistimu yezokuthutha kwenze amamodeli asekhaya angabizi kakhulu ukuthi afinyelele ngokushesha kulezi zifunda.
Ezingeni lemakethe yomhlaba wonke, amazwe aseYurophu nawaseMelika anemakethe yesiqandisi yekhekhe elivuthiwe ngenxa yesiko labo lokubhaka lesikhathi eside, kodwa ukukhula kuncipha. Izimakethe ezisafufusa ezimelelwe iShayina kanye neNingizimu-mpumalanga ye-Asia, ezithembele ekuthuthukisweni kokusetshenziswa nokunwetshwa kwemboni yokubhaka, ziba yizindawo zokukhula eziyinhloko zokufunwa kwesiqandisi samakhekhe emhlabeni wonke. Kulindeleke ukuthi imakethe yesiqandisi samakhekhe yaseChina izobalelwa ku-28% wemakethe yomhlaba wonke ngo-2025, okuwukukhuphuka ngamaphesenti ayi-10 uma kuqhathaniswa no-2020.
Amaqembu Abathengi Nokuma Komkhiqizo: Ukuhlukaniswa Kwesigcawu Kushayela Ukuhlukahluka Komkhiqizo
Amaqembu abathengi eziqandisini zamakhekhe abonisa izici ezisobala zokuhlukanisa indawo. Umehluko wesidingo phakathi kwezimakethe zezentengiselwano nezasekhaya ukhuthaze ukucolisiswa kokuma komkhiqizo kanye nokufakwa ngokugcwele kwamabanga amanani.
Imakethe yezentengiselwano: igxile ekufuneni, egcizelela kokubili ukusebenza nesibonisi
Amabhikawozi amaketango namashabhu ophuzo oluphuzwayo angabasebenzisi abakhulu beziqandisi zamakhekhe ezentengiselwano. Amaqembu anjalo anezidingo eziqinile kumthamo, ukunemba kokulawula izinga lokushisa, kanye nomphumela wokubonisa wemishini. Isibonelo, izinhlobo zamaketanga aphezulu zivame ukukhetha iziqandisi zekhekhe ezinezinhlelo zokupholisa umoya ezingenasithwathwa (iphutha lokulawula izinga lokushisa ≤ ±1℃) ukuze kuqinisekiswe ukuthi amaqebelengwane kakhilimu, ama-mousses, namanye ama-dessert awawohloki ezingeni lokushisa elilungile lesitoreji elingu-2-8℃. Ngesikhathi esifanayo, idizayini emelene nenkungu yeminyango yengilazi ekhanyelayo kanye nokulungiswa kwezinga lokushisa lombala kokukhanyisa kwangaphakathi kwe-LED (ukukhanya okumhlophe okufudumele okungu-4000K kwenza ama-dessert abe nemibala eminingi) kube ukhiye wokuthuthukisa ukukhanga komkhiqizo. Intengo yemishini enjalo yokuthengisa ngokuvamile i-5,000-20,000 yuan. Imikhiqizo yangaphandle ithatha imakethe yezinga eliphezulu ngezinzuzo zobuchwepheshe, kuyilapho imikhiqizo yasekhaya iwina ngokusebenza kwezindleko phakathi kwabathengisi abancane nabamaphakathi.
Imakethe yasekhaya: i-miniaturization kanye nokukhuphuka kobuhlakani
Izimfuno zabasebenzisi basekhaya zigxile “ekudleni okuncane, ukusebenza kalula, nokubukeka okuphezulu”. Iziqandisi zekhekhe ezincane ezinomthamo we-50-100L seziye zaba yinsakavukela, ezingafakwa emakhabetheni asekhishini noma zibekwe egumbini lokuphumula ukuze zihlangabezane nezidingo zansuku zonke zokugcina i-dessert yemindeni yabantu abangu-3-5. Ukuthuthukiswa kokuqwashisa ngezempilo kwenza abasebenzisi bamakhaya banake kakhulu ukuphepha kwezinto ezibonakalayo, futhi imikhiqizo esebenzisa amathangi angaphakathi ensimbi engagqwali esezingeni lokudla 304 kanye nobuchwepheshe besiqandisi obungena-fluorine buthandwa kakhulu. Ngokwentengo, amafriji amakhekhe asendlini abonisa ukusatshalaliswa kwe-gradient: amamodeli ayisisekelo (800-1500 yuan) ahlangabezana nezidingo ezilula zesiqandisi; amamodeli aphakathi kuya phezulu (2000-5000 yuan) afakwe ukulawula izinga lokushisa okuhlakaniphile (ukulungiswa okukude kwe-APP yeselula), ukulungiswa komswakama (ukuvimbela amakhekhe ukuthi ome) neminye imisebenzi, ngokukhula okuphawulekayo.
Ukusabalala okugcwele kwamabanga amanani kanye nokuvumelana nezimo
Imakethe inakho konke kusukela kumakhabethe esibonisi alula afakwe esiqandisini kubathengisi beselula (ngaphansi kuka-1,000 yuan) kuya kumamodeli enziwe ngokwezifiso eziteshini zamahhotela ezinkanyezi ezinhlanu (intengo yeyunithi ingaphezu kwama-yuan angu-50,000), ehlanganisa zonke izidingo zenkundla kusukela kwephansi kuya kwephezulu. Lokhu kumiswa okuhlukahlukene kwenza iziqandisi zingagcini nje ngokugcina okokugcina kodwa futhi “zibonise amakhadi ebhizinisi” amabhikawozi kanye “nezinto zobuhle zempilo” zemindeni.
I-Technological Innovation kanye namathrendi esikhathi esizayo: Ubuhlakani, Ukuvikelwa Kwemvelo, kanye Nokuhlanganiswa Kwesigcawu
Ukuqamba okusha kwezobuchwepheshe kuyinjini ewumgogodla yokukhula okuqhubekayo kwemakethe yesiqandisi samakhekhe. Imikhiqizo yesikhathi esizayo izokwenza impumelelo kubuhlakani, ukusebenza kwemvelo, kanye nokuvumelana nezimo zesimo.
Ukungena okusheshisiwe kobuhlakani
Kulindeleke ukuthi ngo-2030, izinga lokungena emakethe leziqandisi zamakhekhe ezihlakaniphile lizodlula ama-60%. Njengamanje, iziqandisi zekhekhe ezihlakaniphile zezentengiselwano ziye zazuza "ezesimanje ezintathu": ukulawulwa kwezinga lokushisa okuhlakaniphile (ukuqapha kwesikhathi sangempela lokushisa kwangaphakathi ngokusebenzisa izinzwa, ukulungiswa okuzenzakalelayo lapho ukuchezuka kudlula i-0.5 ℃), ukubonwa kokusetshenziswa kwamandla (i-APP real-time display of power ukusetshenziswa ukwandisa izindleko zokusebenza), kanye nesixwayiso se-inventory (ukuhlonza i-inventory yekhekhe ukuze ugcwalise kabusha ikhamera). Amamodeli asekhaya athuthukela kulawo “angamavila”, njengokulungiswa kwezinga lokushisa okulawulwa yizwi nokumatanisa okuzenzakalelayo kwezindlela zokulondoloza ngokwezinhlobo zamakhekhe (njengamaqebelengwane e-chiffon adinga umswakama ophansi nama-mousses adinga izinga lokushisa eliphansi elihlala njalo), ukunciphisa umkhawulo wokusetshenziswa.
Ukuvikelwa kwemvelo kanye nokuklama okonga amandla kuba yindinganiso
Ngokuthuthukiswa kwenqubomgomo "yekhabhoni emibili" kanye nokujula kwemiqondo yokusetshenziswa okuluhlaza, izici zokuvikela imvelo zamafriji amakhekhe sezibaluleke kakhulu. Abakhiqizi sebeqalile ukusebenzisa iziqandisi ezinganakekeli imvelo (ezifana noketshezi olusebenzayo lwemvelo luka-R290, olunenani le-GWP elisondele ku-0) ukuze lingene esikhundleni seFreon evamile. Ngokuthuthukisa ukusebenza kwe-compressor kanye nezinto zokufaka (amaphaneli okufakwa kwe-vacuum), ukusetshenziswa kwamandla kwehliswe ngaphezu kwama-20%. Amanye amamodeli asezingeni eliphezulu abuye abe "nemodi yokonga amandla ebusuku", enciphisa ngokuzenzakalelayo amandla esiqandisi, afanele amabhikawozi ngesikhathi samahora angewona awebhizinisi, egcina ama-degree angaphezu kuka-300 kagesi ngonyaka.
Imisebenzi eminingi nokuhlanganiswa kwesigcawu kwandisa imingcele
Iziqandisi zamakhekhe zanamuhla zigqekeza umsebenzi owodwa wokugcina futhi zithuthukela ekuhlanganisweni "kwesitoreji + sokubonisa + ukusebenzisana". Amamodeli ezohwebo angeze izikrini ezisebenzisanayo ukuze zibonise ulwazi lwempahla yekhekhe eluhlaza kanye nezinqubo zokukhiqiza, okuthuthukisa ukwethenjwa kwabathengi. Amamodeli asekhaya aklanywe ngama-partitions ahlukanisekayo ukuze athwale ukugcinwa kwezithako ezihlukahlukene njengamakhekhe, izithelo, noshizi. Amanye amamodeli aze ahlanganise nomsebenzi omncane wokwenza iqhwa, avumelane nezimo ze-dessert zasehlobo. Idatha ibonisa ukuthi iziqandisi zekhekhe ezinezigcawu ezingaphezu kwezingu-2 zinokunyuka okungama-40% ku-Will yokuthenga kabusha yabasebenzisi.
Umkhuba omuhle wesikhathi eside emandleni okukhiqiza kanye nesidingo
Ngokukhula kwemboni yokubhaka, amandla okukhiqiza kanye nesidingo samafriji amakhekhe azoqhubeka nokukhula. Kulindeleke ukuthi isamba sokukhiqiza saseShayina seziqandisi zamakhekhe sizofinyelela ezigidini eziyi-18 zamayunithi ngo-2025 (ama-65% azosetshenziselwa ukuhweba kanye nama-35% azosetshenziswa emakhaya), nesidingo samayunithi ayizigidi eziyi-15; ngo-2030, umthamo wokukhiqiza kulindeleke ukuthi ukhuphuke ufinyelele ezigidini ezingama-28, nesidingo samayunithi ayizigidi ezingama-25, futhi isabelo semakethe yomhlaba wonke sizodlula ama-35%. Ukukhula okuhambisanayo komthamo wokukhiqiza kanye nesidingo kusho ukuthi ukuncintisana kwezimboni kuzogxila ekuhlukaniseni ubuchwepheshe kanye nokuqanjwa kabusha kwesigcawu. Noma ubani ongakwazi ukuthwebula ngokunembile Izidingo Ezihlukanisiwe zezimakethe zezentengiselwano nezasekhaya uzohola emalini yenzuzo yokukhula.
Imakethe yesiqandisi samakhekhe ngo-2025 imi lapho kuhlangana khona ukuthuthukiswa kokusetshenziswa kanye nokuqanjwa kabusha kwezobuchwepheshe. Kusukela ekusetshenzisweni kwekhwalithi eMpumalanga yeChina kuya ekusakazweni kwemakethe ecwilayo, kusukela ekuthuthukisweni okuchwepheshile kwemishini yezentengiselwano kuya ekwenziweni okusha okusekelwe endaweni yemikhiqizo yasendlini, iziqandisi zamakhekhe azisewona “amathuluzi esiqandisi” alula kodwa “ziyingqalasizinda” yokuthuthukisa imboni yokubhaka kanye “nezinto ezijwayelekile” zempilo yekhwalithi yomndeni. Ngokuzayo, ngokusetshenziswa okujulile kobuchwepheshe obuhlakaniphile nobunobungani bemvelo kanye nokwanda okuqhubekayo kwezimo zokusetshenziswa kokubhaka, imakethe yesiqandisi samakhekhe izoletha indawo yokukhula ebanzi.
Isikhathi sokuthumela: Sep-04-2025 Ukubukwa: