Eminyakeni yamuva nje, iziqandisi ezinezicabha ezimbili eziqondile zibonise ukukhula okuphawulekayo emakethe yaseMelika, okudlula u-30%, okubonisa indlela yentuthuko ehlukanisiwe eNyakatho Melika naseLatin America. Lesi simo asiqhutshwa nje kuphela izinguquko ezidingweni zabathengi, kodwa futhi sihlobene eduze nomnotho wesifunda kanye nesakhiwo sezimboni.
Isidingo esikhulayo emakethe yaseNyakatho Melika kanye nokwenza kahle kwe-supply chain
Imakethe yaseNyakatho Melika, ikakhulukazi i-United States, iyindawo esetshenziswa kakhulu yeziqandisi ezinezicabha ezimbili. Kusukela ngo-2020, okuhlaselwe ubhubhane, isidingo sokugcinwa kokudla kwasendlini sikhuphuke kakhulu, futhi isidingo sokuvuselelwa kwemishini yasendlini okulethwa ukubuyiswa kwemakethe yezindlu nezindlu kukhuthaze ukukhula okusheshayo kokuthengisa kulesi sigaba. Ngokusho kwedatha evela ku-Zhejiang Xingxing Cold Chain nezinye izinkampani, ama-oda aseNyakatho Melika anyuke ngamaphesenti angaphezu kwama-30 ngenyanga eyodwa kusukela ngoJuni 2020, futhi isabelo sokuthumela ngaphandle sedlule ama-50%. Ama-oda abalwe ngonyaka olandelayo.
I-Haier, i-Galanz kanye nezinye izinhlobo zemikhiqizo nazo zizuze ukukhula okunamadijithi amabili ngokusebenzisa ukuhlelwa kweziteshi ezivamile ezifana ne-Walmart ne-Home Depot kanye ne-Amazon e-commerce platform. Kuyaphawuleka ukuthi isidingo seziqandisi ezentengiselwano sikhule ngasikhathi sinye, futhi uhlelo lwezokuthutha olubushelelezi e-United States lunikeze ukusekelwa kwamabhizinisi ukuthi aphendule ngokushesha emakethe.
Ngokwentengo, uhla lwentengo yomkhiqizo ojwayelekile weziqandisi ezinezicabha ezimbili eziqondile emakethe yaseNyakatho Melika zingamadola aseMelika angama-300-1000, afaka amamodeli asekhaya nawentengiso. Abahlinzeki baseShayina bathatha isikhundla esibalulekile ngenxa yezinzuzo zabo ezingabizi kakhulu. Isibonelo, imikhiqizo eseplathifomu ye-Alibaba iphakathi kwamadola angama-200-500 aseMelika, iheha abathengisi abancane nabamaphakathi kanye nabasebenzisi basekhaya.
I-Latin America Market Potential and Structural Differentiation
Imakethe yamafriji enezicabha ezimbili eqondile eLatin America isesikhathini sokuthuthuka ngokushesha. Ngokwemibiko yezimboni, usayizi wemakethe kulesi sifunda uzokhuphuka usuka ku- $1.60 billion ngo-2021 uye ku- $2.10 billion ngo-2026, ngenani lokukhula elihlanganisiwe lonyaka lika-4.4%. Phakathi kwazo, iBrazil, iMexico namanye amazwe asephenduke amandla amakhulu okukhula ngenxa yokwanda kwemboni yokudla neziphuzo kanye nokuthuthukiswa kweziteshi zokudayisa. Iziqandisi ezinezicabha ezimbili zisetshenziswa kakhulu ezitolo ezinkulu, ezitolo nasezimbonini zokudla ngenxa yokusebenzisa kwawo indawo ephezulu kanye nokufinyelela kalula.
Kodwa-ke, kunomehluko omkhulu wesakhiwo emakethe yaseLatin America. Iminotho ethuthuke ngokuqhathaniswa njengeBrazil neMexico ibuswa yimikhiqizo esezingeni eliphakathi kuya kwephezulu, kanti amazwe afana nePeru neColombia azwela kakhulu amanani. Izinkampani zaseShayina kancane kancane zandisa isabelo sazo semakethe ngokunikeza izixazululo ezenziwe ngokwezifiso, njengamamodeli awonga amandla kanye nemiklamo yezindawo ezinamazinga okushisa amaningi.
Abashayeli nezinselelo
Isidingo sokuvuselelwa kwemishini yasendlini elethwa ukubuyiswa kwemakethe yezindlu nezindlu, kanye nokuthuthukiswa kokusetshenziswa kokudla okuqandisiwe, ngokuhlanganyela kukhuthaze ukuthandwa kweziqandisi ezinezicabha ezimbili, futhi umkhakha wezohwebo ukhuphule ukuthembela kwawo ekusetshenzisweni kwamaketanga abandayo, wandisa ngokwengeziwe indawo yemakethe.
Izinkampani zaseShayina ziqinisa ukuncintisana kwazo ngokusebenzisa ubuchwepheshe obuphindaphindayo kanye nezinsizakalo zendawo, njengokwethulwa kwemikhiqizo ewonga amandla ehlangabezana nesitifiketi se-North American Energy Star, kanye nemiklamo yokuthuthukisa okushisayo kwezindawo ezinezinga lokushisa eliphezulu e-Latin America. Kodwa-ke, ukuguquguquka kochungechunge lokuhlinzekwa kwempahla emhlabeni wonke, njengokukhuphuka kwamanani entengo yezinto ezingavuthiwe kanye nokubambezeleka kwempahla, kuseyinselelo enkulu ezinkampanini.
Imakethe yaseNyakatho Melika ibuswa yimikhiqizo yendawo (efana ne-GE neFrigidaire), kodwa izinkampani zaseShayina zingena kancane kancane ngesu lemigqa emibili ye-OEM nemikhiqizo ezimele. Imakethe yaseLatin America iveza isimo sokuncintisana esihlukene, kanye nemikhiqizo yendawo kanye nemikhiqizo yamazwe ngamazwe ehlala ndawonye. Imikhiqizo yaseShayina ithatha indawo emakethe esezingeni eliphansi ngenxa yokuphumelela kwezindleko.
Esikhathini esifushane, isidingo semakethe yaseNyakatho Melika sizozinza, kodwa umkhakha wezohwebo kanye nezingxenye zemikhiqizo yokonga amandla kusenamandla okukhula. Ngokuthuthuka komnotho kanye nenqubo yokufudukela emadolobheni ngesivinini e-Latin America, isidingo seziqandisi ezimbonini zezitolo nezokwelapha sizoqhubeka nokukhululwa.
Ngokuhamba kwesikhathi, ukusungula izinto ezintsha zobuchwepheshe (isib. Ukulawula izinga lokushisa okuhlakaniphile, ukusebenzisa isiqandisi esivumelana nemvelo) kanye nezindlela zentuthuko esimeme (isb. ukukhiqizwa kwekhabhoni ephansi) kuzoba ukhiye wokuncintisana kwezinkampani.
Nenwellithe indlela yokukhula yeziqandisi ezinezicabha ezimbili emakethe yaseMelika icacile, futhi izinkampani zidinga ukuqhubeka zenze imizamo ekusungulweni kwemikhiqizo emisha, ekuqiniseni ukuthengwa kwempahla kanye nezinsizakalo zasendaweni ukuze zibambe amathuba ezimakethe zesifunda.
Isikhathi sokuthumela: Mar-16-2025 Ukubukwa: