Eminyakeni yamuva nje, amafriji aqinile aneminyango emibili abonise ukukhula okuphawulekayo emakethe yaseMelika, adlula u-30%, abonisa indlela ehlukile yentuthuko eNyakatho Melika naseLatin America. Lesi simo asiqhutshwa nje kuphela izinguquko ezidingweni zabathengi, kodwa futhi sihlobene eduze nomnotho wesifunda kanye nesakhiwo sezimboni.
Ukukhuphuka kwesidingo emakethe yaseNyakatho Melika kanye nokwenza ngcono uchungechunge lokuhlinzekwa kwempahla
Imakethe yaseNyakatho Melika, ikakhulukazi i-United States, iyindawo eyinhloko yokusetshenziswa kwamafriji aqinile aneminyango emibili. Kusukela ngo-2020, ethintekile yilolu bhubhane, isidingo sokugcina ukudla kwasekhaya sikhuphuke kakhulu, futhi isidingo sokuvuselelwa kwemishini yasekhaya esibangelwe ukuvuselelwa kwemakethe yezindlu sikhuthaze ukukhula okusheshayo kokuthengisa kulesi sigaba. Ngokusho kwedatha evela kuZhejiang Xingxing Cold Chain nezinye izinkampani, ama-oda aseNyakatho Melika akhuphuke ngaphezu kuka-30% ngenyanga eyodwa kusukela ngoJuni 2020, futhi isabelo sokuthumela ngaphandle sidlule u-50%. Ama-oda abekwe ohlwini lonyaka olandelayo.
I-Haier, i-Galanz kanye nezinye izinhlobo nazo zifinyelele ukukhula okuphindwe kabili ngokuhlelwa kweziteshi zokuthengisa ezivamile njenge-Walmart kanye ne-Home Depot kanye nepulatifomu ye-e-commerce ye-Amazon. Kubalulekile ukuqaphela ukuthi isidingo samafriji ebhizinisi sikhule ngasikhathi sinye, futhi uhlelo lokuhambisa olubushelelezi e-United States lunikeze amabhizinisi ukwesekwa ukuthi asabele ngokushesha emakethe.
Ngokuphathelene nentengo, uhla lwamanani omkhiqizo ojwayelekile wamafriji aqinile aneminyango emibili emakethe yaseNyakatho Melika angamadola aseMelika angu-300-1000, ahlanganisa amamodeli asekhaya nawentengiso. Abahlinzeki baseShayina baphethe isikhundla esibalulekile ngenxa yezinzuzo zabo ezingabizi kakhulu. Isibonelo, imikhiqizo epulatifomu ye-Alibaba iphakathi kwamadola aseMelika angu-200-500, iheha abathengisi abancane nabaphakathi kanye nabasebenzisi basekhaya.
Amandla Emakethe YaseLatin America kanye Nokwehluka Kwesakhiwo
Imakethe yamafriji aqinile aneminyango emibili eLatin America isesikhathini sokuthuthuka okusheshayo. Ngokusho kwemibiko yemboni, usayizi wemakethe kulesi sifunda uzokhuphuka kusuka ku-$1.60 billion ngo-2021 kuya ku-$2.10 billion ngo-2026, ngesilinganiso sokukhula sonyaka esihlanganisiwe esingu-4.4%. Phakathi kwawo, iBrazil, iMexico namanye amazwe abe ngamandla amakhulu okukhula ngenxa yokwanda kwemboni yokudla neziphuzo kanye nokuthuthukiswa kweziteshi zokuthengisa. Amafriji aneminyango emibili asetshenziswa kabanzi ezitolo ezinkulu, ezitolo ezilula kanye nasezimbonini zokupheka ngenxa yokusebenzisa isikhala esiningi kanye nokufinyelela okulula.
Kodwa-ke, kunomehluko omkhulu wesakhiwo emakethe yaseLatin America. Iminotho ethuthukile njengeBrazil neMexico ibuswa yimikhiqizo ephakathi kuya kwephezulu, kuyilapho amazwe afana nePeru neColombia ezwela kakhulu emananini. Izinkampani zaseShayina zandisa kancane kancane isabelo sazo semakethe ngokunikeza izixazululo ezenziwe ngokwezifiso, njengamamodeli asebenzisa amandla kahle kanye nemiklamo yezindawo zokushisa eziningi.
Abashayeli nezinselele
Isidingo sokuvuselelwa kwemishini yasekhaya esibangelwe ukuvuselelwa kwemakethe yezindlu, kanye nokuthuthukiswa kokusetshenziswa kokudla okuqandisiwe, kuye kwakhuthaza ukuthandwa kwamafriji aqinile aneminyango emibili, kanti umkhakha wezentengiselwano ukhulise ukuthembela kwawo ekuthuthweni kwemishini ebandayo, okwandisa isikhala semakethe.
Izinkampani zaseShayina ziqinisa ukuncintisana kwazo ngokusebenzisa ubuchwepheshe obushintshashintshayo kanye nezinsizakalo zokwenziwa kwendawo, njengokwethulwa kwemikhiqizo egcina amandla ngendlela efanelekile ehlangabezana nesitifiketi seNorth American Energy Star, kanye nemiklamo yokwenza ngcono ukushisa kwezindawo ezishisa kakhulu eLatin America. Kodwa-ke, ukuguquguquka kochungechunge lokuhlinzekwa komhlaba wonke, njengokwenyuka kwamanani ezinto zokusetshenziswa kanye nokubambezeleka kwempahla, kusalokhu kuyinselele enkulu ezinkampanini.
Imakethe yaseNyakatho Melika ibuswa yimikhiqizo yendawo (njenge-GE kanye ne-Frigidaire), kodwa izinkampani zaseShayina ziya ngokuya zingena ngesu lemigqa emibili lemikhiqizo ye-OEM kanye nemikhiqizo ezimele. Imakethe yaseLatin America iveza isimo sokuncintisana esihlukahlukene, lapho imikhiqizo yendawo kanye nemikhiqizo yamazwe ngamazwe ihlangana khona. Imikhiqizo yaseShayina ithatha indawo emakethe esezingeni eliphansi ngenxa yokusebenza kahle kwezindleko.
Esikhathini esifushane, isidingo semakethe yaseNyakatho Melika sizozinza, kodwa umkhakha wezentengiselwano kanye nezigaba zemikhiqizo ezonga amandla zisenamandla okukhula. Njengoba inqubo yokululama komnotho kanye nokuthuthuka kwamadolobha ishesha eLatin America, isidingo samafriji embonini yokuthengisa kanye neyezokwelapha sizoqhubeka nokukhula.
Ekugcineni, ukusungula izinto ezintsha kwezobuchwepheshe (isib. ukulawulwa kwezinga lokushisa okuhlakaniphile, ukusetshenziswa kweziqandisi ezinobungani nemvelo) kanye nemikhuba yentuthuko eqhubekayo (isib. ukukhiqizwa kwekhabhoni ephansi) kuzoba yisihluthulelo sokuncintisana kwezinkampani.
UNenwelluthe umqondo wokukhula kwamafriji aqinile aneminyango emibili emakethe yaseMelika ucacile, futhi izinkampani zidinga ukuqhubeka nokwenza imizamo yokusungula imikhiqizo, ukuqina kweketanga lokuhlinzeka kanye nezinsizakalo zasendaweni ukuze zibambe amathuba emakethe yesifunda.
Isikhathi sokuthunyelwe: Mashi-16-2025 Ukubukwa: