Txij li xyoo 2025, kev lag luam khov thoob ntiaj teb tau tswj hwm kev loj hlob ruaj khov nyob rau hauv ob txoj kev tsav tsheb ntawm kev txhim kho thev naus laus zis thiab kev hloov pauv ntawm kev thov ntawm cov neeg siv khoom. Los ntawm thaj chaw faib ua ntu ntawm cov khoom noj khov-qhuav mus rau kev lag luam tag nrho uas suav nrog cov khoom noj khov sai thiab cov khoom noj txias, kev lag luam nthuav tawm cov qauv kev loj hlob ntau yam. Kev tsim kho tshiab thev naus laus zis thiab kev txhim kho kev siv tau dhau los ua lub hauv paus tseem ceeb ntawm kev loj hlob.
I. Qhov loj ntawm kev ua lag luam: Kev loj hlob qeeb los ntawm cov teb faib mus rau kev lag luam tag nrho
Txij xyoo 2024 txog 2030, kev lag luam khoom noj khov-qhuav yuav nthuav dav ntawm tus nqi loj hlob txhua xyoo ntawm 8.35%. Xyoo 2030, qhov loj me ntawm kev lag luam yuav ncav cuag 5.2 billion daus las Asmeskas. Nws lub zog loj hlob feem ntau yog los ntawm kev txhim kho kev paub txog kev noj qab haus huv thiab kev nyiam ntawm cov khoom noj uas npaj txhij noj.
(1) Kev xav tau yooj yim ua rau muaj kev lag luam trillion duas las
Raws li cov ntaub ntawv Mordor Intelligence, xyoo 2023, kev lag luam khoom noj khov qhuav thoob ntiaj teb loj hlob mus txog 2.98 billion daus las Asmeskas, thiab nce ntxiv mus txog li 3.2 billion daus las Asmeskas hauv xyoo 2024. Cov khoom no suav nrog ntau pawg xws li zaub, txiv hmab txiv ntoo, nqaij thiab nqaij qaib, thiab cov khoom noj yooj yim, ua tau raws li cov neeg siv khoom xav tau cov khoom noj npaj txhij thiab cov khoom noj sib dua.
(2) Qhov chaw ua lag luam dav dua
Cov ntaub ntawv los ntawm Grandview Research qhia tau hais tias xyoo 2023, kev lag luam khoom noj khov thoob ntiaj teb loj hlob txog 193.74 billion daus las Asmeskas. Nws xav tias yuav loj hlob ntawm tus nqi loj hlob txhua xyoo ntawm 5.4% txij li xyoo 2024 txog 2030. Xyoo 2030, qhov loj ntawm kev lag luam yuav tshaj 300 billion daus las Asmeskas. Ntawm lawv, cov khoom noj khov sai yog pawg tseem ceeb. Xyoo 2023, qhov loj ntawm kev lag luam tau ncav cuag 297.5 billion daus las Asmeskas (Fortune Business Insights). Cov khoom noj khov thiab cov khoom ci yog qhov feem pua siab tshaj plaws (37%).
II. Kev sib koom tes ntawm kev siv khoom, thev naus laus zis thiab kev xa khoom
Nrog rau kev nce qib ntawm kev loj hlob thoob ntiaj teb, hauv North American thiab European kev lag luam, tus nqi nkag mus ntawm cov pluas noj sai thiab cov tais diav npaj tau siab heev. Xyoo 2023, cov khoom noj npaj txhij noj tau suav txog 42.9% ntawm kev lag luam khov. Tib lub sijhawm, kev paub txog kev noj qab haus huv ua rau cov neeg siv khoom nyiam cov khoom khov uas muaj cov khoom ntxiv tsawg thiab muaj cov khoom noj muaj txiaj ntsig zoo. Cov ntaub ntawv qhia tau tias xyoo 2021, kev thov khoom noj khov thoob ntiaj teb tau nce 10.9%, ntawm cov khoom noj tshais tau pom tias muaj kev nce ntxiv ntau.
(1) Kev nce qib ntawm thev naus laus zis thiab kev ua kom muaj tus qauv hauv kev lag luam
Kev tshawb pom tshiab hauv kev siv tshuab khov yog lub hauv paus tseem ceeb ntawm kev txhim kho kev lag luam. Cov tub yees khov uas tsis siv neeg ua lag luam tau dhau los ua qhov kev xaiv tseem ceeb rau kev ua zaub mov zoo tshaj plaws. Lub tswv yim "TTT" (lub sijhawm-kub-ua siab ntev rau qhov zoo) hauv kev khov sai txhawb kev tsim khoom. Ua ke nrog cov thev naus laus zis khov sai rau txhua tus, nws txhim kho kev ua haujlwm zoo ntawm cov khoom noj khov.
(2) Kev txhim kho kev sib koom tes ntawm kev thauj khoom txias
Txij xyoo 2023 txog 2025, kev lag luam thoob ntiaj teb ntawm cov khoom siv thauj khoom txias tau txog 292.8 billion daus las Asmeskas. Tuam Tshoj, nrog rau 25% feem, tau dhau los ua ib qho tseem ceeb hauv thaj av Asia-Pacific. Txawm hais tias cov channel offline (cov khw muag khoom loj, cov khw muag khoom yooj yim) tseem suav txog 89.2% ntawm cov feem, cov hom lag luam xws li Goodpop txhawb kev nce ntxiv ntawm kev nkag mus rau hauv online channel los ntawm kev muag cov khoom lag luam dej khov organic ncaj qha los ntawm cov vev xaib raug cai.
Tib lub sijhawm, qhov kev thov kev lag luam ntawm kev lag luam catering (xws li kev yuav khoom ntawm cov khoom khov semi-finished los ntawm cov khw noj mov saw) ntxiv tsav tsheb kev loj hlob ntawm kev lag luam B-end. Xyoo 2022, kev muag khoom thoob ntiaj teb ntawm cov khoom noj khov rau catering nce 10.4%. Nqaij qaib ua tiav, pizza khov sai thiab lwm pawg muaj kev thov ntau.
III. Muaj Tebchaws Europe thiab Amelikas kav, thiab Asia-Pacific tab tom nce siab zuj zus
Los ntawm kev xam pom hauv cheeb tsam, North America thiab Tebchaws Europe yog cov lag luam loj hlob rau cov khoom noj khov. Kev noj haus kom zoo thiab cov khoom siv hauv cov saw hlau txias yog qhov zoo tshaj plaws. Thaj av Asia-Pacific yog qib thib peb nrog rau feem ntawm 24%, tab sis muaj peev xwm loj hlob zoo heev: Xyoo 2023, qhov loj me ntawm kev lag luam ntawm Tuam Tshoj cov khoom siv hauv cov saw hlau txias tau txog 73.3 billion daus las Asmeskas, suav txog 25% ntawm tag nrho thoob ntiaj teb. Cov lag luam tshiab xws li Is Nrias teb thiab Southeast Asia tau pom kev nce ntxiv sai ntawm tus nqi nkag mus ntawm cov khoom noj khov vim yog kev faib tawm ntawm cov pej xeem thiab cov txheej txheem hauv nroog, ua rau cov ntsiab lus loj hlob tshiab hauv kev lag luam.
IV. Kev muag khoom ntawm cov txee tso khoom khov nce ntxiv
Nrog rau kev loj hlob ntawm kev lag luam khoom noj khov, kev muag khoom ntawm cov txee tso saib khov (lub tub yees ntsug, lub tub yees hauv siab) kuj tau nce ntxiv. Nenwell tau hais tias muaj ntau tus neeg siv nug txog kev muag khoom xyoo no. Tib lub sijhawm, nws kuj ntsib teeb meem thiab cov cib fim. Kev tsim kho tshiab cov tub yees lag luam zoo thiab siv cov thev naus laus zis tshiab los tshem tawm cov khoom siv tub yees qub.
Kev lag luam khov thoob ntiaj teb tab tom hloov pauv ntawm "kev ciaj sia" kev thov kom nruj mus rau "kev siv zoo". Kev tshawb fawb txog thev naus laus zis thiab kev thov rov ua dua ua ke kos duab txoj kev loj hlob ntawm kev lag luam. Cov lag luam yuav tsum tsom mus rau kev tsim khoom tshiab thiab kev txhim kho cov khoom siv kom zoo dua qub kom ntes tau qhov chaw ua lag luam uas nthuav dav tas li, tshwj xeeb tshaj yog rau cov khoom siv tub yees uas muaj kev thov kom nruj heev.
Lub sijhawm tshaj tawm: Plaub Hlis-03-2025 Cov neeg saib: