Txij li xyoo 2025, kev lag luam khov thoob ntiaj teb tau tswj hwm kev loj hlob tsis tu ncua raws li kev tsav tsheb ntawm kev hloov kho thev naus laus zis thiab kev hloov pauv ntawm cov neeg siv khoom xav tau. Los ntawm segmented teb ntawm cov khoom noj khov-qhuav mus rau tag nrho kev lag luam uas npog cov khoom noj khov thiab cov tub yees, kev lag luam nthuav tawm ntau hom kev txhim kho. Kev tsim kho thev naus laus zis thiab kev siv cov khoom siv kho dua tshiab tau dhau los ua lub hauv paus loj hlob xyaw.
I. Kev lag luam loj: Kev loj hlob los ntawm segmented teb mus rau tag nrho kev lag luam
Los ntawm 2024 txog 2030, kev lag luam khoom noj khoom haus khov-qhuav yuav nthuav dav ntawm qhov kev loj hlob txhua xyoo ntawm 8.35%. Xyoo 2030, kev lag luam loj yuav tsum ncav cuag 5.2 billion US dollars. Nws lub zog loj hlob feem ntau yog los ntawm kev txhim kho kev paub txog kev noj qab haus huv thiab kev muaj koob meej ntawm cov khoom npaj txhij.
(1) Kev thov kom yooj yim muab yug rau lub lag luam trillion-dollar
Raws li Mordor Intelligence cov ntaub ntawv, nyob rau hauv 2023, lub ntiaj teb no freeze-dried zaub mov kev lag luam loj hlob mus txog 2.98 billion US dollars, thiab ntxiv mus txog li 3.2 billion US dollars nyob rau hauv 2024. Cov khoom no npog ntau yam xws li zaub, txiv hmab txiv ntoo, nqaij thiab nqaij qaib, thiab cov khoom noj yooj yim, ua tau raws li cov neeg siv khoom xav tau rau cov khoom noj thiab khoom noj.
(2) Kev lag luam dav dav
Cov ntaub ntawv los ntawm Grandview Research qhia tau hais tias nyob rau hauv 2023, lub ntiaj teb no khov zaub mov lag luam loj txog 193.74 billion US dollars. Nws xav tias yuav loj hlob ntawm ib qho kev loj hlob txhua xyoo ntawm 5.4% los ntawm 2024 txog 2030. Hauv 2030, kev lag luam loj yuav tshaj 300 billion US dollars. Ntawm lawv, cov khoom noj ceev ceev yog cov tseem ceeb hauv qeb. Xyoo 2023, kev lag luam loj tau mus txog 297.5 billion US dollars (Fortune Business Insights). Cov khoom noj txom ncauj khov thiab cov khoom ci muaj txiaj ntsig zoo tshaj plaws (37%).
II. Synergistic siv zog ntawm kev siv, technology thiab mov saw
Nrog rau kev nrawm ntawm kev lag luam thoob ntiaj teb, nyob rau hauv North American thiab European kev lag luam, qhov nkag mus ntawm cov khoom noj ceev ceev thiab cov tais diav npaj tau siab heev. Hauv xyoo 2023, cov khoom noj uas npaj txhij rau 42.9% ntawm cov khw muag khoom khov. Nyob rau tib lub sijhawm, kev paub txog kev noj qab haus huv ua rau cov neeg siv khoom nyiam cov khoom khov uas muaj cov khoom siv qis thiab cov khoom noj khoom haus siab. Cov ntaub ntawv qhia tau hais tias nyob rau hauv 2021, lub ntiaj teb no thov rau cov khoom noj khov khov noj qab haus huv tau nce 10.9%, ntawm cov khoom noj tshais pom tau tias muaj kev nce ntxiv.
(1) Kev kawm txuj ci thiab kev tsim qauv kev lag luam
Kev tawg hauv kev siv tshuab khov nab kuab yog lub hauv paus ntawm kev txhim kho kev lag luam. Kev lag luam tsis siv neeg defrosting tub yees tau dhau los ua qhov kev xaiv tseem ceeb rau kev ua zaub mov qib siab. Qhov "TTT" txoj kev xav (lub sij hawm-kub-siab ntev rau qhov zoo) nyob rau hauv ceev-freezing teb txhawb kev tsim qauv. Ua ke nrog ib tus neeg ceev-freezing tshuab, nws txhim kho kev lag luam efficiency ntawm cov khoom noj khov.
(2) Kev sib koom ua ke txhim kho cov kab mob khaub thuas logistics
Los ntawm 2023 mus rau 2025, lub ntiaj teb no txias saw logistics lag luam loj hlob mus txog 292.8 billion US dollars. Tuam Tshoj, nrog 25% feem, tau dhau los ua tus ncej loj loj hauv thaj av Asia-Pacific. Txawm hais tias offline raws (cov khw muag khoom loj, cov khw muag khoom yooj yim) tseem suav txog 89.2% ntawm qhov sib koom, cov khoom lag luam xws li Goodpop txhawb nqa kev nce hauv online channel nkag los ntawm kev muag cov khoom siv dej khov ncaj qha los ntawm cov vev xaib raug cai.
Nyob rau tib lub sijhawm, kev lag luam kev xav tau ntawm kev lag luam catering (xws li kev yuav khoom ntawm cov khoom khov ib nrab tiav los ntawm cov khw noj mov) ntxiv rau kev loj hlob ntawm B-kawg lag luam. Hauv 2022, kev muag khoom thoob ntiaj teb ntawm cov khoom noj khov rau cov khoom noj tau nce 10.4%. Cov nqaij qaib ua tiav, ceev-frozen pizza thiab lwm pawg yog xav tau muaj zog.
III. Dominated los ntawm Europe thiab America, Asia-Pacific yog nce
Los ntawm kev pom hauv cheeb tsam, North America thiab Europe yog cov lag luam paub tab rau cov khoom noj khov. Kev noj qab haus huv tus cwj pwm thiab ua tiav cov kab mob khaub thuas sib txuas yog qhov zoo tshaj plaws. Cov cheeb tsam Asia-Pacific nyob rau qib thib peb nrog 24%, tab sis muaj peev xwm loj hlob zoo: Hauv xyoo 2023, kev lag luam loj ntawm Tuam Tshoj txoj kab mob khaub thuas xa mus txog 73.3 billion US dollars, suav txog 25% ntawm tag nrho lub ntiaj teb. Cov lag luam tawm tshiab xws li Is Nrias teb thiab Cov Neeg Esxias Qab Teb Hnub Tuaj tau pom kev nkag mus sai ntawm cov khoom noj khov vim muaj kev faib tawm ntawm pej xeem thiab cov txheej txheem hauv nroog, dhau los ua cov ntsiab lus loj hlob tshiab hauv kev lag luam.
IV. Kev muag khoom ntawm cov khoom siv khov kho
Nrog kev lag luam loj hlob ntawm kev lag luam khoom noj khoom haus khov, kev muag khoom ntawm cov khoom siv khov kho (cov tub yees ntsug, lub hauv siab fridges) kuj tau nce. Nenwell tau hais tias muaj ntau tus neeg siv nug txog kev muag khoom xyoo no. Tib lub sijhawm, nws kuj ntsib cov teeb meem thiab cov hauv kev. Innovating high-end coj mus muag tub yees thiab siv cov cuab yeej tshiab los tshem tawm cov khoom qub tub yees.
Kev lag luam khov thoob ntiaj teb tau hloov pauv los ntawm "kev muaj sia nyob-hom" nruj thov mus rau "zoo-hom" noj. Technological breakthroughs thiab thov iterations ua ke kos lub lag luam txoj kev loj hlob daim ntawv qhia. Cov tuam txhab lag luam yuav tsum tau tsom mus rau cov khoom lag luam tshiab thiab cov khoom lag luam zoo tshaj plaws txhawm rau txeeb qhov chaw lag luam txuas ntxiv mus, tshwj xeeb tshaj yog rau cov khoom siv tub yees nrog cov kev xav tau loj.
Post lub sij hawm: Apr-03-2025 Views: