Nyob rau hauv kev lag luam toj roob hauv pes niaj hnub, lub ncuav mog qab zib zaub txee ua lag luam nthuav tawm cov yam ntxwv ntawm kev loj hlob. Ua ib qho kev ntsuam xyuas qhov tob ntawm nws txoj kev lag luam zeem muag txhawm rau txheeb xyuas cov ncauj lus thiab cov hauv kev yav tom ntej yog qhov tseem ceeb tshwj xeeb. Kev tsim kho kev lag luam tam sim no qhia tau hais tias kev lag luam ci ci ua kom muaj kev vam meej nyob rau hauv ob qho tib si cov khoom thiab kev thov rau cov khoom qab zib.
Hauv tsib lub xyoos dhau los, European thiab Asmeskas kev lag luam tau nthuav dav ntawm tus nqi txhua xyoo ntawm kwv yees li 8%, nrog rau qhov kev loj hlob no tau npaj siab yuav nyob mus ntxiv rau peb xyoos tom ntej.
Hais txog kev sib tw ua lag luam, cov ncuav mog qab zib loj loj cov khoom lag luam nthuav tawm ib qib ntawm kev sib koom ua lag luam. Cov npe nrov xws li Nenwell thiab Cooluma hais kom kwv yees li 60% ntawm kev ua lag luam los ntawm cov khoom lag luam zoo, kev siv tshuab siab heev, thiab kev pabcuam tom qab muag.
Noj nenwell ua piv txwv, lub hom phiaj qhia txog kev tsim cov khoom tsim tshiab, suav nrog kev tswj xyuas qhov kub thiab txias uas tswj cov kub thiab av noo. Qhov no ua tau zoo txuas ntxiv ncuav mog qab zib freshness, tau txais txiaj ntsig zoo ntawm cov neeg siv khoom thiab cov khw muag khoom ib yam nkaus. Lub caij no, cov npe me me tau nthuav tawm lawv cov niche los ntawm cov tswv yim sib txawv, tsom mus rau cov ntu tshwj xeeb xws li muab cov qauv pheej yig dua rau cov khoom noj me me.
Los ntawm kev xav txog tus cwj pwm ntawm cov neeg siv khoom, cov neeg siv khoom nce qhov tseem ceeb dua seb lub txee tso saib qhov zoo nkauj zoo li cas nrog lawv lub khw décor, nrog rau cov yam ntxwv zoo li kev siv hluav taws xob thiab cov ntaub ntawv pov thawj ib puag ncig. Thaum lub sijhawm kev txiav txim siab yuav khoom, tus nqi, kev lees paub lub npe, cov khoom zoo, thiab kev pabcuam tomqab muag yog qhov tseem ceeb. Raws li Philip Kotler tau pom: 'Cov neeg siv khoom yog tus nqi siab tshaj plaws.' Thaum xaiv cov khoom tso saib, cov neeg siv khoom ntsuas cov ntsiab lus no kom ruaj ntseg tus nqi loj tshaj.
Cov thev naus laus zis tshiab tau siv rau hauv cov txee tso saib kuj tau txhaj tshuaj tshiab tseem ceeb rau hauv kev ua lag luam. Piv txwv li, kev koom ua ke ntawm Is Taws Nem ntawm Yam (IoT) thev naus laus zis tso cai rau kev saib xyuas cov chaw taws teeb thiab kev tswj hwm cov khoom qab zib. Cov khw muag khoom tuaj yeem siv cov ntawv thov txawb los saib xyuas lub sijhawm tsis sib xws xws li kub thiab av noo, kho qhov chaw ua haujlwm tam sim. Concurrently, qhov cuam tshuam ntawm lub zog-txuag thiab ib puag ncig tus phooj ywg technologies nyob rau hauv kev ua lag luam yog nce pronounced.
Nrog rau kev paub txog ib puag ncig zoo, tsoomfwv thiab cov neeg siv khoom xav tau kev siv zog zoo dua qub thiab kev nyab xeeb hauv cov khoom lag luam. Cov chav tso saib suav nrog cov khoom siv hluav taws xob txuag hluav taws xob tshiab thiab cov ntaub ntawv rwb thaiv tsev tsis yog txo qis kev siv hluav taws xob nkaus xwb tab sis kuj txo qhov cuam tshuam ib puag ncig, txhim kho lawv txoj kev sib tw ua lag luam.
Hais txog kev sib tw toj roob hauv pes, cov players tseem ceeb siv cov tswv yim kev lag luam sib txawv. Qee lub tuam txhab txhim kho cov npe lag luam los ntawm kev tshaj tawm kev lag luam thiab kev koom tes hauv kev lag luam exhibitions, thaum lwm tus tseem ceeb tsim kev koom tes ntev nrog cov lag luam ci loj kom ruaj ntseg kev lag luam.
Kev lag luam segmentation thiab lub hom phiaj cov neeg siv khoom txheeb xyuas yog qhov tseem ceeb. Cov kev lag luam sib txawv muaj cov yam ntxwv sib txawv: cov khw muag khoom noj khoom haus saib xyuas cov khoom lag luam uas muaj peev xwm loj thiab muaj peev xwm nthuav tawm tau zoo, thaum cov neeg siv hauv tsev tau tsom ntau dua rau cov qauv tsim qauv zoo nkauj thiab yooj yim ntawm kev tu. Lawm, cov lag luam yuav tsum precisely tsom cov neeg siv khoom raws li cov yam ntxwv no. SWOT tsom xam qhia tias thaum lub sijhawm ua lag luam muaj nyob, cov lag luam tseem ntsib cov teeb meem xws li cov khoom siv raw khoom tsis hloov pauv thiab ua kom muaj kev sib tw.
Txawm li cas los xij, kev ua lag luam muaj kev sib tw nrog kev sib tw. Ntawm ib sab, cov neeg siv khoom xav tau ntau ntxiv rau cov zaub mov noj qab haus huv thiab tus kheej ua rau muaj kev tsim cov khoom tshwj xeeb, xws li cov tub yees tsim rau cov ncuav qab zib tsawg. Ntawm qhov tod tes, kev sib tw ua lag luam hnyav dua thiab hloov pauv txoj cai tswj hwm yuav ua rau muaj kev kub ntxhov rau cov lag luam. Tsis tas li ntawd, kev tswj hwm thiab txoj cai ib puag ncig ua rau muaj kev cuam tshuam loj, nrog rau cov lus qhia meej txog kev ua tau zoo, kev nyab xeeb, thiab kev tiv thaiv ib puag ncig uas cov tuam txhab yuav tsum ua raws li nruj me ntsis. Cov kev cai pab txhawb nqa tuaj yeem txhawb nqa kev nqis peev ntau ntxiv hauv thev naus laus zis R & D, tab sis kev nkag mus rau kev lag luam nruj me ntsis tuaj yeem txwv txoj kev loj hlob ntawm cov lag luam me.
1. Key Cake Display Txee Hom thiab Kev Lag Luam Sib Koom
Kev nkag siab txog lub ncuav mog qab zib loj loj tso rau hauv cov khoom lag luam thiab lawv cov kev sib koom ua lag luam yog qhov tseem ceeb rau kev qhia meej txog kev sib tw toj roob hauv pes tam sim no thiab muab lub hauv paus zoo rau kev kwv yees kev lag luam tiam sis. Ntawm ntau lub npe tam sim no, txhua tus muaj cov yam ntxwv sib txawv hauv cov khoom zoo, kev ua haujlwm, tus nqi, thiab kev pabcuam, uas ua rau muaj kev cuam tshuam rau lawv txoj kev lag luam.
Siv lub ntiaj teb no hom Nenwell ua piv txwv, nws cov tshuab tub yees siab heev thiab tsim qauv zoo nkauj tau txais txiaj ntsig tseem ceeb hauv ntu nqi. Raws li 2024 cov ntaub ntawv tshawb fawb txog kev lag luam, nws cov khoom siv high-end tso cai rau kwv yees li 40% kev ua lag luam. Thaum tus nqi ntawm tus nqi, lawv qhov zoo tshaj plaws ua rau lawv nyiam los ntawm cov khw muag khoom noj khoom haus loj thiab cov khw muag khoom noj khoom haus.
Cooluma ua tau zoo nyob rau hauv nruab nrab-rau-siab-kawg ntu los ntawm nws cov lus pom zoo, hais txog kwv yees li 30% kev ua lag luam. Kev tsom mus rau cov khw muag khoom qab zib me me thiab cov neeg ua haujlwm ywj pheej, nws cov nqi siv tau ua ke nrog cov txiaj ntsig zoo thiab kev ua tau zoo ua tau raws li cov kev xav tau ua haujlwm niaj hnub ntawm cov lag luam.
Kev tshuaj xyuas kev lag luam los ntawm Porter's Tsib Forces qauv qhia tias kev sib tw muaj zog tsav kev lag luam evolution. Cov khoom lag luam txuas ntxiv tsim kho tshiab thiab txhim kho cov kev pabcuam kom nce kev lag luam sib koom, thaum qhov kev hem thawj ntawm cov neeg nkag tshiab yuam cov neeg uas twb muaj lawm mus nrhiav kev ua kom zoo dua qub.
Los ntawm kev lag luam segmentation foundations, segmentation ho cuam tshuam rau kev xaiv hom khoom lag luam thiab kev sib koom ua lag luam. Bakeries hauv cov chaw lag luam nyiam nyiam cov khoom lag luam zoo tshaj plaws los txhawb lawv cov duab hauv khw. Hloov pauv, cov khw muag khoom me me hauv zej zog saib xyuas tus nqi thiab kev ua tau zoo, ua rau muaj kev sib koom ua lag luam ntau dua rau cov npe nruab nrab mus rau qis kawg.
Rau cov neeg koom nrog kev ua lag luam, kev saib xyuas kom zoo rau cov hom lag luam yog qhov tseem ceeb rau kev ntsuas kev lag luam kev cia siab, txeeb cov hauv kev muaj peev xwm, thiab daws cov teeb meem. Los ntawm kev txheeb xyuas thiab kos duab raws li kev paub dhau los, cov lag luam tuaj yeem kho lawv tus kheej cov khoom thiab cov kev pabcuam, yog li qhov txawv ntawm lawv tus kheej hauv kev sib tw ua lag luam hnyav.
2. Cov neeg siv khoom xav tau yam ntxwv rau lub ncuav mog qab zib zaub txee
Cov kev lag luam tam sim no qhia tau hais tias muaj ntau hom ncuav mog qab zib tso saib cov khoom ua rau kev lag luam loj hlob. Cov ntaub ntawv tshawb fawb qhia txog kwv yees li 70% ntawm cov neeg siv khoom xav txog hom txee thaum yuav cov khoom noj tub yees, vim qhov chaw sib txawv yuav tsum muaj ntau hom thiab qhov ntev. Cov hom muaj xws li cov txee rau cov kob, cov qauv hauv cov ntsiav tshuaj, cov khoom zoo li lub thoob, thiab cov khoom siv hauv tsev.
Cov neeg tau txais kev pab kuj tseem ceeb heev rau kev tsim kom zoo nkauj, nrog ib ncig ntawm 60% ntawm cov neeg siv khoom hauv paus ntseeg cov khoom siv yuav tsum ua kom tiav lub khw tag nrho cov qauv kom nyiam cov neeg siv khoom.
Hais txog kev siv qhov chaw, kwv yees li 80% ntawm cov neeg ua haujlwm bakery nrhiav kev tswj chaw kom muaj txiaj ntsig los nthuav qhia ntau yam thiab ntau ntawm cov ncuav. Cov khw loj loj, ntsib cov nqi xauj tsev ntau dua, ua ntej siv qhov chaw zoo. Yog li ntawd, multi-tiered coj mus muag zaub txee nrog adjustable shelving ua lawv nyiam xaiv.
3. Cov ntsiab lus tseem ceeb hauv kev txiav txim siab yuav khoom
Ua tib zoo tshuaj xyuas cov yam tseem ceeb uas cuam tshuam rau kev txiav txim siab ntawm cov neeg siv khoom yog qhov tseem ceeb rau kev nkag siab txog kev cia siab ntawm kev lag luam thiab tsim cov tswv yim zoo. Cov kev hloov pauv tseem ceeb hauv kev ua lag luam sib koom ntawm cov npe sib txawv yuav tsum tau xav txog ntau yam.
Tus nqi tseem yog qhov tseem ceeb rau kev txiav txim siab thoob plaws hauv kev yuav khoom. Feem ntau, cov neeg siv khoom nrhiav tus nqi rau cov nyiaj thaum ua tau raws li lawv cov kev xav tau, feem ntau ua pov thawj los ntawm kev sib piv hom. Piv txwv li, tus nqi qis rau qhov sib npaug sib npaug yog qhov nyiam. Txawm li cas los xij, qee yam tseem ceeb yuav tsum tau ntsuas, xws li cov khoom lag luam muab cov kev pabcuam tsis tseem ceeb uas ua rau cov nqi tag nrho kom tau txais kev pom zoo ntawm cov neeg siv khoom.
Cov txheej txheem thev naus laus zis cuam tshuam rau cov neeg siv khoom kev txiav txim siab, tshwj xeeb los ntawm kev tsim kho tshiab xws li kev tswj xyuas qhov kub thiab txias thiab muaj peev xwm saib xyuas cov chaw taws teeb, uas xa cov kev paub siv tau yooj yim thiab siv tau zoo. Tsis tas li ntawd, cov thev naus laus zis txuag hluav taws xob thiab ib puag ncig tus phooj ywg ua lub luag haujlwm tseem ceeb, ua raws li cov txiaj ntsig kev ruaj ntseg niaj hnub no thaum txo cov nqi ua haujlwm rau cov lag luam. Cov ntaub ntawv pov thawj qhia tau hais tias lub zog-tsim ntsiav tshuaj lub tub yees lub ncuav mog qab zib tso rau hauv cov khoom siv hluav taws xob tsawg dua 20% -30% ib xyoos ib zaug dua li cov qauv, ua rau muaj kev nyiam rau cov khoom siv ib puag ncig zoo li no.
Kev sib tw toj roob hauv pes kuj cuam tshuam rau kev txiav txim siab ntawm cov neeg siv khoom. Cov tswv yim kev lag luam ua haujlwm los ntawm cov neeg sib tw loj, xws li kev tshaj tawm kev tshaj tawm thiab kev pab cuam tom qab muag zoo dua, ua rau muaj kev cuam tshuam loj heev. Nyob rau hauv lub export sector, kev koom tes nyob rau hauv kev ua lag luam exhibitions yog ib tug thawj txoj hauv kev los txhim kho hom visibility. Txawm li cas los xij, kev nthuav qhia thoob plaws lub tebchaws thiab cheeb tsam muaj ntau lub npe sib tw, tsim kom muaj kev sib tw hnyav.
Tsim cov khw muag khoom noj khoom haus, khw kas fes, thiab cov khoom lag luam loj yog qhov tseem ceeb ntawm cov cuab yeej zoo thiab kev ua haujlwm, txaus siab them tus nqi hwm rau cov khoom siv siab. Hloov pauv, cov khw muag khoom me me thiab cov neeg ua haujlwm ywj pheej tsom feem ntau ntawm kev them taus thiab kev ua tau zoo thaum txiav txim siab yuav khoom.
Hauv cov ntsiab lus, kev txiav txim siab yuav khoom yog zoo li qhov sib txuam ntawm cov ntsiab lus tseem ceeb. Kev nkag siab zoo ntawm cov ntsiab lus no yog qhov tseem ceeb rau kev ntsuas qhov kev cia siab ntawm kev ua lag luam thiab txhim kho qhov chaw sib tw.
4. Cov thev naus laus zis tshiab hauv cov khoom qab zib zaub txee
Tawm tsam keeb kwm yav dhau los ntawm kev pom zoo thoob ntiaj teb kev ua lag luam, daim ntawv thov thev naus laus zis tau tshwm sim los ua tus tsav tsheb tseem ceeb rau kev txhim kho cov khoom lag luam khoom lag luam. Kev txhim kho thev naus laus zis tsis tu ncua txhawb nqa kev lag luam ntau ntxiv, txhaj tshuaj tshiab tseem ceeb thiab lub sijhawm rau hauv kev lag luam.
Is Taws Nem ntawm Yam (IoT) thev naus laus zis tso cai rau kev tswj xyuas cov chaw taws teeb ntse los ntawm kev sib txuas hauv network, muab sijhawm saib xyuas qhov kub thiab txias, av noo, thiab qib khoom muag hauv cov khoom qab zib countertop. Yog tias qhov ntsuas kub tsis zoo yuav raug kuaj pom, cov lus ceeb toom tam sim no tau tshwm sim los ceeb toom rau cov neeg ua haujlwm cuam tshuam rau kev cuam tshuam, txo qhov kev pheej hmoo ntawm cov zaub mov tsis zoo vim qhov kub hloov pauv.
Artificial Intelligence (AI) thev naus laus zis tuaj yeem hloov kho qhov kub thiab av noo raws li qhov sib txawv ntawm ib puag ncig, ua kom cov ncuav qab zib tau ruaj khov ntawm qhov ntsuas kub zoo. Ib txhij, nws txheeb xyuas tus cwj pwm ntawm cov neeg siv khoom-xws li kev tshawb nrhiav thiab kev yuav cov qauv uas tau ntes los ntawm lub koob yees duab thiab cov sensors-kom pom qhov nyiam thiab yuav tus cwj pwm, xa cov lus pom zoo rau cov khw muag khoom. Cov kev tshawb fawb qhia tias AI kev saws me nyuam tuaj yeem txhawb kev muag khoom los ntawm 10% -20%.
Ntxiv mus, 3D printing enables bespoke ncuav mog qab zib zaub txee tsim kom tau raws li ntau haiv neeg cov kev cai. Kev tsim cov ncuav mog qab zib niaj hnub yuav tsum tau ua ntau yam molding thiab cov txheej txheem ua haujlwm nyuaj, thaum 3D luam ntawv tuaj yeem tsim cov qauv tsim los ntawm cov qauv tsim, ua kom luv luv ntau lawm thiab txo cov nqi. Raws li Steve Jobs ib zaug tau hais tias: 'Peb nyob ntawm no los ua ib qho chaw nyob hauv lub qab ntuj khwb.' Cov thev naus laus zis tshiab tsis yog tsuas yog txhim kho kev ua haujlwm thiab kev ua haujlwm xwb tab sis kuj xa cov kev paub zoo tshaj rau cov neeg siv.
5. Kev cuam tshuam ntawm kev txuag hluav taws xob thiab Environmental Technologies ntawm Kev Ua Lag Luam
Nyob rau hauv xyoo tas los no, kev tsom mus rau kev tiv thaiv ib puag ncig thiab kev siv hluav taws xob ruaj khov tau ua rau kev siv dav dav ntawm kev txuag hluav taws xob thiab eco-friendly technologies. Tshaj li tsib xyoos dhau los, kev lag luam sib koom ntawm cov khoom qab zib tso rau hauv cov khoom siv thev naus laus zis tau nce los ntawm 20% mus rau 40%, nrog rau qhov kev loj hlob no txuas ntxiv mus.
Los ntawm kev xav txog tus cwj pwm ntawm cov neeg siv khoom, kev siv hluav taws xob zoo thiab kev phooj ywg ib puag ncig tau dhau los ua qhov tseem ceeb hauv kev txiav txim siab yuav khoom. Kev cia siab ntawm cov neeg siv khoom noj khoom haus rau cov khoom qab zib nthuav dav tshaj li kev khaws cia thiab kev nthuav qhia ua haujlwm, nrog rau qhov tseem ceeb dua rau kev siv hluav taws xob thiab kev ua haujlwm hauv eco. Thaum lub sij hawm kev yuav khoom, cov txee uas qhia txog kev txuag hluav taws xob tseem ceeb feem ntau nyiam. Piv txwv li, ob peb lub khw muag khoom noj khoom haus tseem ceeb ua ntej lub zog txuag lub ncuav mog qab zib tso rau hauv cov khoom siv thaum kho dua tshiab. Cov khoom no, uas muaj cov txheej txheem tub yees thiab cov cuab yeej ntse tswj qhov kub thiab txias, ua tiav kev txuag hluav taws xob ntawm 30% -40% piv rau cov qauv ib txwm muaj, txo cov nqi khiav lag luam. Kev siv lub zog-txuag thiab ib puag ncig tus phooj ywg thev naus laus zis kuj tau hloov kho qhov kev sib tw toj roob hauv pes hauv lub ncuav mog qab zib zaub txee ua lag luam. Cov neeg sib tw loj tau kho lawv cov tswv yim kev lag luam, nce peev hauv R & D rau cov thev naus laus zis. Siv ib lub ncuav mog qab zib zaub txee hom ua piv txwv: los ntawm kev qhia txog kev txuag hluav taws xob thiab cov cuab yeej zoo ib puag ncig, nws tau tsim cov khoom siv hauv eco. Qhov no tsis yog tsuas yog khwv tau lub hom phiaj muaj txiaj ntsig zoo hauv kev ua lag luam tab sis kuj tau ua tiav kev lag luam loj dua. Nyob rau tib lub sijhawm, cov thev naus laus zis txuag hluav taws xob thiab ib puag ncig tus phooj ywg tau tsa cov kev lag luam nkag mus rau cov teeb meem, ua rau muaj kev hem thawj rau cov neeg tuaj tshiab. Cov lag luam tsis muaj peev xwm ua tau zoo heev txuag hluav taws xob thiab ib puag ncig tus phooj ywg thev naus laus zis yuav pom tias nws nyuaj rau tsim lawv tus kheej hauv kev ua lag luam.
Los ntawm qhov kev xav ntawm kev lag luam segmentation, kev thov rau thiab kev lees paub ntawm kev txuag hluav taws xob thiab kev siv hluav taws xob ib puag ncig sib txawv ntawm ntau ntu. Nyob rau hauv high-end kev lag luam kev lag luam, xws li cov khw loj loj thiab tsev so, ncuav mog qab zib zaub txee yuav tsum nruj zog efficiency thiab ib puag ncig kev ua tau zoo, nrog rau cov neeg muas zaub txaus siab them tus nqi hwm rau cov khoom siv technology. Hloov pauv, hauv cov khw me me thiab cov khw muag khoom ib leeg, thaum tus nqi rhiab heev tseem siab, kev paub txog ib puag ncig yog maj mam hloov kev tsom mus rau lub peev xwm txuag hluav taws xob ntawm cov khoom. Yog li ntawd, cov tuam txhab lag luam yuav tsum tsim cov tswv yim kev lag luam sib txawv raws li kev lag luam sib txawv. Hais txog kev ua lag luam kev kwv yees kwv yees, txuag hluav taws xob thiab cov thev naus laus zis ib puag ncig yuav ua rau muaj kev loj hlob ntxiv hauv cov khoom qab zib zaub txee ua lag luam. Nyob rau hauv lub neej yav tom ntej, tsis tu ncua thev naus laus zis kev nce qib yuav ntxiv dag zog lub zog ntawm cov khoom no thaum txhim kho lawv cov kev ua haujlwm ib puag ncig. Txawm li cas los xij, cov tuam txhab lag luam tseem ntsib cov teeb meem xws li nce R & D cov nqi thiab kev siv thev naus laus zis nrawm dua. Raws li kev tswj hwm guru Peter Drucker tau pom: 'Innovation yog tus neeg ua lag luam cov cuab yeej ua vaj tse, cov txhais tau tias lawv siv cov kev hloov pauv raws li lub sijhawm rau pioneer tshiab ventures thiab cov kev pab cuam.' Cov lag luam yuav tsum tsis tu ncua innovate thiab proactively daws ob lub cib fim thiab cov kev cov nyom uas nthuav tawm los ntawm lub zog-txuag thiab ib puag ncig technologies kom muaj kev sib tw kom zoo dua nyob rau hauv lub ncuav mog qab zib zaub txee ua lag luam.
Tsis tas li ntawd, txoj cai tswjfwm thiab txoj cai thaj chaw muaj feem cuam tshuam rau kev siv cov cuab yeej siv hluav taws xob zoo thiab ib puag ncig zoo nyob rau hauv lub ncuav mog qab zib zaub txee ua lag luam. Tsoomfwv tau tshaj tawm ntau txoj cai txhawb nqa kev tsim cov khoom lag luam zoo li no, suav nrog cov nyiaj pab rau cov khoom txuag hluav taws xob thiab cov qauv siv hluav taws xob nruj. Cov kev ntsuas no tsis tsuas yog txhawb nqa kev nce qib ntawm eco-conscious ncuav mog qab zib zaub txee tab sis kuj tswj kev lag luam. Cov tuam txhab lag luam yuav tsum ua tib zoo saib xyuas cov kev cai hloov pauv thiab kho tam sim lawv cov tswv yim cov khoom lag luam kom ua raws li cov kev xav tau ntawm kev lag luam.
6. Cov tswv yim lag luam ntawm cov neeg sib tw tseem ceeb
Muab qhov kev sib tw ua lag luam hnyav tam sim no, cov tuam txhab ua lag luam tau hais kom ze li 60% ntawm kev lag luam. Noj kev lag luam neeg ua si Nenwell ua piv txwv, lawv tau txais ib qho kev sib txawv ntawm cov tswv yim, nqis peev ntau hauv R & D los koom ua ke cov kev tswj xyuas qhov kub thiab txias rau hauv kev siv tswv yim.
Kev tsom mus rau kev pab cuam tom qab muag tau ua rau tsim kom muaj kev txhawb nqa dav dav, txhim kho cov neeg siv khoom txaus siab thiab loyalty. Nws yog ib qho tseem ceeb uas yuav tsum tau ua tib zoo xav txog cov teeb meem uas muaj peev xwm thiab tsim cov phiaj xwm kev lag luam txhawm rau txeeb cov hauv kev hauv kev lag luam kev xav thaum daws cov teeb meem uas muaj peev xwm.
7. Kev sib tw ua lag luam
Hauv tsib xyoos dhau los, kev lag luam ci tau nthuav dav ntawm tus nqi txhua xyoo ntawm 8%. Txoj kev loj hlob no tau txais kev saib xyuas ntau heev los ntawm cov neeg tuaj tshiab. Piv txwv li, cov tuam txhab tsim tshwj xeeb hauv kev tsim khoom siv tub yees tuaj yeem nkag mus rau hauv kev lag luam no, siv lawv cov kev txawj ntse hauv tshuab tub yees thaum paub txog nws lub peev xwm.
Cov tuam txhab tsim khoom twb tau hais kom muaj kev lag luam tseem ceeb: Nenwell tuav 10%, thaum Cooluma tuav 5%. Cov neeg tuaj tshiab no tau nrawm nrawm rau kev lag luam sib koom los ntawm cov tswv yim nqi qis. Los ntawm kev siv cov thev naus laus zis uas muaj zog thiab zoo ib puag ncig, lawv tsim cov khoom siv hluav taws xob tsawg dua, cov khoom siv hluav taws xob ntau dua. Lawv siv cov khoom siv tub yees tshiab txo qis kev siv hluav taws xob los ntawm 20% piv rau cov khoom siv niaj hnub, thaum tus nqi tseem tshuav 15% qis dua qhov nruab nrab ntawm kev ua lag luam. Yog li ntawd, lawv ua rau muaj kev hem thawj rau kev lag luam sib koom ntawm cov npe tsim.
Post lub sij hawm: Nov-06-2025 Views: