Kev lag luam dej haus tso saib cov khoom rau cov khw muag khoom loj tau ntsib kev muag khoom thoob ntiaj teb tsis tu ncua, nrog cov nqi sib txawv ntawm cov npe thiab cov khoom siv tsis zoo thiab kev ua haujlwm txias. Rau cov lag luam muag khoom lag luam, xaiv cov khoom siv tub yees kom muaj txiaj ntsig zoo yog qhov nyuaj. Txhawm rau daws qhov teeb meem no, peb tau ua qhov kev ntsuas sib piv thoob plaws plaub lub teb chaws txawv teb chaws, muab cov ntaub ntawv tus nqi lag luam los pab cov neeg siv kev xaiv zoo.
1. Ua ntej, qhov xaus: thaum xav txog cov cav tov liab qab, Tuam Tshoj muab qhov zoo tshaj plaws tus nqi-kev ua tau zoo piv; thaum xav txog tag nrho cov nqi, qee lub tebchaws Esxias yav Qab Teb tau txais txiaj ntsig zoo dua.
Ntau tus neeg tuaj txawv teb chaws tsuas yog tsom rau ntawm 'tus nqi ntawm cov khoom siv,' tab sis tus nqi tsaws tiag tiag sib npaug ntawm cov nqi siv tshuab thiab cov nqi tariffs, freight, kev lis kev cai clearance, thiab cov nqi ua raws cai. Qhov sib txawv tseem ceeb muaj nyob hauv qhov zoo thoob plaws lub tebchaws. Nov yog lub rooj sib piv ncaj qha (cov ntaub ntawv tshiab tshaj plaws ntawm 2025):
| Importing lub teb chaws | Chav tsev tus nqi ntawm lub tshuab liab qab (kev lag luam ob lub qhov rooj qauv) | core kom zoo dua | Cov nqi zais / pheej hmoo | Tsim nyog scenarios |
| Tuam Tshoj | $159-200 per unit (CIF price) | 1. Tus nqi qis tshaj plaws hauv lub ntiaj teb nrog cov khoom lag luam paub tab; 2. Ntau yam ntawm cov qauv siv hluav taws xob zoo nrog cov nyiaj pab hauv qee lub tebchaws; 3. Kev them nyiaj yug Customization (xws li LED teeb strips, ntau txheej txee) | 1. Cov tariffs siab dua siv rau US thiab EU kev lag luam (kwv yees li 12% rau US cov thawv dej haus thiab 8% rau EU); 2. Yuav tsum tau ntawv pov thawj CE/FDA ntxiv (tus nqi ntawm 1,000 thiab 3,000 USD) | 1. Lub hom phiaj lub teb chaws tsis muaj nqi tariffs rau Tuam Tshoj; 2. Kev yuav khoom ntau (≥10 units) nrog kev thauj khoom thauj |
| Thaib teb | $208-250 / unit (CIF tus nqi) | 1. Tau txais txiaj ntsig los ntawm RCEP tariff txo (suav nrog 0% ASEAN intra-market tariffs thiab 5% export tariffs rau Australia); 2. Qhov sib thooj rau cov lag luam Esxias sab hnub tuaj / Australia nrog tsuas yog 3-7 hnub shipping lub sij hawm | 1. Lub tshuab liab qab yog 30% kim tshaj Tuam Tshoj; 2. Tsawg tus qauv high-end xaiv los ntawm | 1. Tsom ntsoov rau sab hnub tuaj Asia/Australia; 2. Ua raws li kev rov ua kom sai |
| Malaysia | $180-220 / unit (CIF tus nqi) | 1. Cov qauv kev siv hluav taws xob zoo tsim nyog rau qhov chaw kub kub nyob rau sab hnub tuaj Asia (txuag 20% ntawm hluav taws xob); 2. Daim ntawv pov thawj hauv zos yog qhov yooj yim (tsis muaj kev sim ntsuas hluav taws xob ntxiv) | 1. Txwv tsis pub muaj peev xwm thiab kev xa khoom ntev (45-60 hnub); 2. Ob peb qhov chaw seem tom qab muag kev pabcuam | Cov khw muag khoom me me hauv Malaysia thiab cov tebchaws nyob sib ze (Singapore, Indonesia) |
| Ltalis | € 1,680 / TWD (kwv yees $1,800) | 1. Kev tsim qauv tsim muaj zog (tsim rau cov khw muag khoom siab kawg); 2. Kev ua raws cai hauv zos nrog EU, tsis tas yuav muaj ntawv pov thawj ntxiv | 1. Tus nqi yog 9 npaug ntawm Tuam Tshoj; 2. Tus nqi ntawm kev thauj mus los + tariffs yog siab heev | Luxury supermarket, high-end yooj yim khw (nrhiav hom tonality) |
2. Vim li cas Tuam Tshoj lub tshuab liab qab yog qhov pheej yig tshaj? Tab sis qee cov neeg nyiam xaiv cov khoom lag luam Esxias sab hnub tuaj?
1. Tuam Tshoj tus "qis nqi logic": mov saw + scale nyhuv
Tuam Tshoj yog lub ntiaj teb cov khoom lag luam loj tshaj plaws ntawm cov khoom siv tub yees, nrog rau cov khoom lag luam xws li Haier thiab KingsBottle suav txog ntau dua 30% ntawm cov khoom lag luam thoob ntiaj teb. Tus nqi kom zoo dua los ntawm ob lub ntsiab lus:
- Upstream mov saw maturity: qhov localization tus nqi ntawm cov khoom tseem ceeb xws li compressor thiab rwb thaiv tsev txheej yog 90%, thiab tus nqi yuav khoom yog 25% qis dua li hauv Thaib teb;
- Cov txiaj ntsig ntawm txoj cai: Cov khoom siv hluav taws xob txuag hluav taws xob ua tau raws li "dual carbon" cov qauv tsim nyog rau 15%-20% kev pab nyiaj xa tawm los ntawm tsoomfwv Suav, nrog cov txiaj ntsig ncaj qha cuam tshuam rau tus nqi tshuab liab qab.
2. Cov Neeg Esxias Qab Teb Hnub Tuaj "Hidden Advantage": Tariff + Timeliness
Siv 10 lub thawv dej haus tuaj rau Indonesia ua piv txwv los xam tus nqi tiag:
- Tuam Tshoj ntshuam: liab qab tshuab 159 × 10 = 1590 + tariff 10% (159) + shipping (Shanghai-Jakarta 800) + kev lis kev cai clearance 200 = tag nrho 2749;
- Thaib ntshuam: Npuag tshuab 208 × 10 = 2080 + RCEP tariff 0 (Indonesia yog ib tug tswv cuab ntawm ASEAN) + shipping (Bangkok-Jakarta 300) + kev lis kev cai clearance 150 = tag nrho $2530;
Qhov tshwm sim: Thaib cov khoom lag luam yog 8% pheej yig dua li Tuam Tshoj, uas yog cov khawv koob ntawm "kev txo nqi se + kev thauj mus los hauv hiav txwv".
3. Tsis txhob muaj kev cuam tshuam hauv kev ntshuam: 3 lub tswv yim txuag nqi tseem ceeb tshaj 'Kev xaiv lub teb chaws'
1. Ua ntej xyuas lub teb chaws lub hom phiaj "cov cai se" ua ntej blindly xaiv tus nqi qis
- Siv HS cov lej (khoom haus dej haus HS code: 8418.61) txhawm rau txheeb xyuas cov nqi se: piv txwv li, thaum xa mus rau Australia, Tuam Tshoj cov khoom raug raug tus nqi 5%, thaum cov khoom Thaib raug zam rau 0 vim RCEP. Nyob rau hauv rooj plaub no, xaiv Thaib yog tus nqi ntau dua.
- Zam zam "cov dej num tiv thaiv pov tseg": Tebchaws Asmeskas tau tsim cov haujlwm tiv thaiv pov tseg (txog 25%) ntawm qee cov khoom siv tub yees los ntawm Tuam Tshoj. Yog tias tsom mus rau Asmeskas kev ua lag luam, xav txog "Tuam Tshoj qhov chaw + Mexico lub rooj sib tham" (nyiam 0 tariffs raws li US-Mexico-Canada Daim Ntawv Pom Zoo).
- Kev yuav khoom ntau (≥5 units): Xaiv lub hiav txwv freight rau tag nrho cov ntim (40-foot ntim tau 20 units, nrog shipping nqi ntawm Shanghai mus rau Tebchaws Europe txij li 2000-3000, qhov nruab nrab tsuas yog 100-150 ib chav tsev tom qab kev faib nqi).
- Me me-batch replenishment: Xaiv LCL (tsawg dua Container Load) shipping, nrog ntim raws tus nqi (100-200 CNY / CBM), muab 80% tus nqi txuag piv rau huab cua freight.
- Nco ntsoov tus nqi ntxiv: Thaum lub caij ncov (Lub Rau Hli Ntuj txog Lub Yim Hli), kev xa khoom tuaj yeem ua rau ntxiv 10% -20% PSS (lub caij nyoog siab tshaj). Nws yog advisable mus yuav khoom thaum lub sij hawm off-peak lub sij hawm.
- EU kev ua lag luam: yuav tsum ua raws li Ecodesign cov cai (lub zog ua haujlwm A + lossis siab dua), Tuam Tshoj cov tuam txhab yuav tsum siv nyiaj ntxiv $ 2000 rau ntawv pov thawj, thaum Thaib / Malaysia cov tuam txhab tuaj nrog cov ntawv pov thawj hauv zos;
- Rau Asmeskas kev lag luam, cov khoom lag luam yuav tsum ua tau raws li DOE cov qauv kev siv hluav taws xob thiab FDA daim ntawv pov thawj khoom noj (2000-5000), nrog rau cov nqi no suav nrog tag nrho cov peev nyiaj.
- Kev ua lag luam nyob rau sab hnub tuaj Asia: Qee lub tebchaws xav tau 'cov ntawv cim npe' (xws li Indonesia's SNI ntawv pov thawj). Cov neeg muag khoom yuav tsum ua kom tiav cov no ua ntej kom tsis txhob muaj kev lis kev cai qeeb (cov nqi kaw lub thawv: 100-300 ib hnub).
2. Xaiv txoj kev thauj mus los yuav txuag tau 30% ntawm tus nqi
3. Tsis txhob tsis quav ntsej "tus nqi ua raws cai", txwv tsis pub cov khoom yuav raug xa rov qab
IV. Tswv yim tswv yim: Yuav ua li cas xaiv nyob rau hauv txawv scenarios?
- Cov khw muag khoom me me (yuav ntim ntim ≤5 units): ua ntej rau Tuam Tshoj ua cov thawv ntim khoom thauj khoom + kev thauj mus los ze rau lub tebchaws (xws li Tuam Tshoj mus rau Malaysia kev thauj mus los, txaus siab rau RCEP tariffs), nrog rau tag nrho cov nqi 15% qis dua kev thauj khoom ncaj qha;
- Chain supermarkets (yuav kom muaj nuj nqis ≥20 units): ncaj qha hu rau Tuam Tshoj cov chaw tsim khoom rau kev hloov kho (xws li ntxiv cov LOGOs, kho lub txee qhov siab), nrog rau 10% ntxiv luv nqi ntawm cov nqi ntau, thaum xauv cov nqi thauj khoom rau tag nrho cov ntim;
- High-end supermarkets (nrhiav qhov zoo): Xaiv "Tuam Tshoj core Cheebtsam + European lub rooj sib txoos" (xws li Tuam Tshoj compressor + German sib dhos), uas tsis txhob muaj tus nqi siab thiab tseem tuaj yeem nqa "Made in Europe" daim ntawv lo.
Qhov 'affordability' ntawm cov khoom ntim khoom noj txawv teb chaws yog txiav txim siab tsis yog los ntawm tus nqi ntawm lub tshuab liab qab ib leeg, tab sis los ntawm kev pom zoo ua ke ntawm 'lwm lub tshuab + tariffs + tsheb thauj mus los + kev ua raws'.
- Yog hais tias lub hom phiaj lub teb chaws tsis muaj cov tariffs siab rau Tuam Tshoj: xaiv Tuam Tshoj (tus huab tais ntawm tus nqi kev ua tau zoo);
- Rau cov lag luam uas tau tswj hwm los ntawm RCEP cov tswv cuab, ua ntej Thaib thiab Malaysia rau lawv cov nqi se thiab lub sijhawm xa khoom zoo.
- Rau qhov zoo tshaj plaws, xaiv rau European sib dhos (txawm tias cov peev nyiaj yuav ob npaug).
Nws raug nquahu kom siv sijhawm 1-2 hnub tshawb fawb lub hom phiaj lub teb chaws cov nqi se thiab cov ntawv pov thawj ua ntej. Tom qab ntawd, hu rau tsawg kawg peb tus neeg muag khoom rau 'tag nrho cov ntawv tso cai' (nrog rau lub tshuab liab qab, shipping, kev lis kev cai clearance, thiab ntawv pov thawj). Sib piv cov nqe lus ua ntej tso koj qhov kev txiav txim - tom qab tag nrho, cov khw muag khoom loj ua haujlwm ntawm cov npoo nyias, thiab txhua tus lej nyiaj.
Post lub sij hawm: Nov-07-2025 Views: