I ngā tau tata nei, me te wera haere tonu o te mākete kaihoko o te ao, ko ngā pouaka whakamātao keke, hei taputapu matua mō te rokiroki me te whakaaturanga keke, kei te tomo ki tētahi wā koura o te tipu tere. Mai i te whakaaturanga ngaio i roto i ngā toa tunu keke arumoni ki te rokiroki tino pai i roto i ngā āhuatanga o te whare, kei te wehewehea tonutia te hiahia o te mākete mō ngā pouaka whakamātao keke, kei te hohonu haere te urunga ā-rohe, kei te tere haere te auahatanga hangarau, ā, he āhuatanga motuhake tā rātou tono me te rerekētanga. Kei raro nei te tātari i te ia whanaketanga o te mākete pouaka whakamātao keke i te tau 2025 mai i ngā taha e toru: te rahi o te mākete, ngā rōpū kaihoko, me ngā ia hangarau. E ai ki te tatau a te Red Meal Industry Research Institute, e matapaetia ana ka eke te tauine o te mākete tunu ki te 116 piriona yuan i te tau 2025. I te marama o Mei 2025, kua eke te maha o ngā toa tunu keke puta noa i te motu ki te 338,000, ā, kua piki ake te hiahia mō ngā kāpata keke mā te 60%.
Te Rahi o te Mākete me te Tohatoha Rohe: Ko Haina ki te Rawhiti te Arataki, Ko te Mākete e Totohu Ana kua Noho hei Pou Tipu Hou
Ko te ara whānui o te mākete pouaka whakamātao keke e whakaata ana i te mana o te hunga e kai ana i ngā rohe kua whanake ōhanga, ā, e whakaatu ana hoki i te pūmanawa nui o te mākete e totohu haere ana.
Mō te rahi o te mākete, me te whai hua mai i te whānui haere o ngā mekameka tunu keke, te rongonuitanga o ngā āhuatanga tunu kai kāinga, me te pikinga ake o te auau kai reka, kua mau tonu te tipu rua-mati o te mākete pouaka whakamātao keke i ngā tau tata nei. E pā ana ki te tere tipu o te mekameka umanga tunu keke, e matapaetia ana ka neke atu i te 9 piriona yuan te tauine o te mākete pouaka whakamātao keke o Haina i te tau 2025, ka eke ki te tipu rua ki te whakataurite ki te tau 2020. Ehara i te mea nā te tono whakahou taputapu anake i te mākete arumoni tēnei tipu, engari nā te pikinga tere hoki o ngā pouaka whakamātao keke iti o te whare. Nā te rongonuitanga o ngā keke me ngā kai reka o te kāinga, kua whakatairangahia te pikinga ake o te mākete whare e te tono a ngā kaihoko mō ngā "mea hou i hangaia, i rongoa tonutia, ā, i kainga houtia".
Mō te tohatoha ā-rohe, ko Haina ki te Rawhiti te kaiārahi o te whenua me te 38% o te wahanga mākete, ā, koinei te rohe matua mō te kai pouaka whakamātao keke. He umanga tunu kai pakari tēnei rohe (pērā i te maha o ngā mekameka tunu kai i Shanghai me Hangzhou kei roto i ngā mea pai rawa atu o te whenua), he nui te auau o te kai reka a ngā tāngata whenua, ā, he kaha te tono mō te whakapai ake i ngā pouaka whakamātao keke arumoni. I taua wā anō, he mea nui te ariā o te oranga ataahua i waenga i ngā whānau i Haina ki te Rawhiti, ā, ko te reiti urunga o ngā pouaka whakamātao keke iti ā-whare he 15 ōrau teitei ake i te toharite ā-motu.
Kei te kaha ake te tipu o te mākete e totohu ana (ngā tāone me ngā kaunihera tuatoru me tuawhā) me te tipu o ngā hoko e matapaetia ana ka eke ki te 22% i te tau 2025, he nui ake i te 8% i ngā tāone taumata tuatahi. Kei muri i tēnei ko te tere o te horapa o ngā toa tunu kai i roto i te mākete e totohu ana. Kua totohu te tauira "tī + tunu kai" e whakahaerehia ana e ngā waitohu pēnei i a Mixue Bingcheng me Guming, ā, kua puta he maha o ngā tono taputapu mō ngā toa tunu kai iti me te rahi. I taua wā anō, kua piki ake te whai a ngā kainoho o te kaunihera ki te kai whakanui, ā, kua whakatairangahia e te tono rokiroki mō ngā keke huritau me ngā kai reka i hangaia i te kāinga te rongonuitanga o ngā pouaka whakamātao keke kāinga. Nā te totohu o ngā hongere hokohoko ipurangi me te whakapainga o te pūnaha whakahaere taonga kua taea ai e ngā tauira whare utu-pai te tere tae atu ki ēnei rohe.
I te taumata mākete o te ao, kua pakari te mākete pouaka whakamātao keke arumoni o ngā whenua o Ūropi me Amerika nā te roa o te ahurea tunu kai, engari kei te puhoi te tipu. Ko ngā mākete hou e tohuhia ana e Haina me te Tonga-mā-rāwhiti o Āhia, e whakawhirinaki ana ki te whakapai ake i te kai me te whakawhānui ake i te umanga tunu kai, kei te noho hei pūwāhi tipu matua o te tono pouaka whakamātao keke o te ao. E matapaetia ana ka eke te mākete pouaka whakamātao keke o Haina ki te 28% o te mākete o te ao i te tau 2025, he pikinga 10 ōrau ki te whakataurite ki te tau 2020.
Ngā Rōpū Kaihoko me te Tūnga Hua: Ka Ārahi te Wehewehenga o te Wāhanga i te Kanorau o te Hua
He mārama ngā āhuatanga rerekē o ngā rōpū kaihoko o ngā pouaka whakamātao keke. Nā ngā rerekētanga tono i waenga i ngā mākete arumoni me ngā mākete whare i whakatairanga i te whakatikatika i te tūnga o ngā hua me te kapi katoa i ngā awhe utu.
Mākete arumoni: e aro ana ki te tono ngaio, e aro nui ana ki te mahi me te whakaaturanga
Ko ngā toa tunu keke mekameka me ngā awheawhe kai reka ngā kaiwhakamahi matua o ngā pouaka whakamātao keke arumoni. He tino kaha ngā whakaritenga a ēnei rōpū mō te kaha, te tika o te whakahaere pāmahana, me te pānga whakaatu o ngā taputapu. Hei tauira, ko ngā waitohu mekameka teitei ka whiriwhiri i ngā pouaka whakamātao keke me ngā pūnaha hau-whakamatao kore-huka (hapa whakahaere pāmahana ≤ ±1℃) kia kore ai e pirau ngā keke kirīmi, ngā mousse, me ētahi atu kai reka i te pāmahana rokiroki pai rawa atu o te 2-8℃. I taua wā anō, ko te hoahoa ārai-kohu o ngā tatau karāhe mārama me te whakatikatika pāmahana tae o ngā rama LED o roto (ko te rama ma mahana 4000K ka nui ake te tae o ngā kai reka) kua noho hei mea matua ki te whakarei ake i te ataahua o ngā hua. Ko te utu o aua taputapu arumoni ko te nuinga o te 5,000-20,000 yuan. Ko ngā waitohu ke kei te noho i te mākete teitei me ngā painga hangarau, ko ngā waitohu ā-rohe ia ka toa me te mahi utu i waenga i ngā kaihokohoko iti me te rahi.
Mākete whare: te whakaitiiti me te pikinga o te matauranga
Ko ngā hiahia o ngā kaiwhakamahi whare e aro ana ki te "iti te kaha, te ngāwari o te whakahaere, me te ātaahua o te āhua". Kua noho rongonui ngā pouaka whakamātao keke iti me te kaha o te 50-100L, ka taea te whakauru ki roto i ngā kāpata o te kīhini, te whakanoho rānei ki te rūma noho hei whakatutuki i ngā hiahia rokiroki kai reka o ia rā mō ngā whānau 3-5 tangata. Nā te pai ake o te mōhiotanga hauora, ka aro nui ake ngā kaiwhakamahi whare ki te haumaru o ngā rauemi, ā, he rongonui ake ngā hua e whakamahi ana i ngā tāke o roto maitai kore waikura 304 me te hangarau pouaka whakamātao kore-hauora. Mō te utu, he rerekē te tohatoha o ngā pouaka whakamātao keke whare: ka tutuki i ngā tauira taketake (800-1500 yuan) ngā hiahia pouaka whakamātao ngāwari; ko ngā tauira waenga-ki-te-mutunga (2000-5000 yuan) he whakahaere pāmahana atamai (whakatikatika pāmahana mamao Taupānga pūkoro), he whakatikatika haumākū (hei ārai i te maroke o ngā keke) me ētahi atu mahi, me te tipu nui.
Kapi katoa o ngā awhe utu me te urutaunga o ngā tirohanga
Kei te mākete ngā mea katoa mai i ngā kāpata whakaaturanga pouaka whakamātao māmā mō ngā kaihoko pūkoro (iti iho i te 1,000 yuan) ki ngā tauira ritenga mō ngā teihana kai reka o ngā hōtēra whetu rima (neke atu i te 50,000 yuan te utu mō ia wae), e kapi ana i ngā hiahia katoa mai i te iti ki te utu nui. Nā tēnei tūnga kanorau, ehara i te mea he taputapu rokiroki anake ngā pouaka whakamātao keke engari he "kāri pakihi whakaaturanga" hoki mō ngā toa tunu keke me ngā "taonga ataahua o te ao" mō ngā whānau.
Auahatanga Hangarau me ngā Auahatanga o te Ao: Te Maramarama, Te Tiaki Taiao, me te Whakaurunga o ngā Wāhi
Ko te auahatanga hangarau te pūkaha matua mō te tipu tonu o te mākete pouaka whakamātao keke. Ka puta he putanga hou o ngā hua o muri mai i roto i te mātauranga, te mahi taiao, me te urutau ki ngā tirohanga.
Te tere o te urunga o te matauranga
E matapaetia ana ka eke te tere o te urunga o ngā pouaka whakamātao keke atamai ki te mākete i te tau 2030 ki te 60%. I tēnei wā, kua tutuki i ngā pouaka whakamātao keke atamai arumoni ngā "whakahoutanga e toru": te whakahaere pāmahana atamai (te aroturuki wā-tūturu i te pāmahana o roto mā roto i ngā pūoko, te whakatikatika aunoa ina neke atu te rerekētanga i te 0.5℃), te whakaaturanga whakamahinga hiko (te whakaatu wā-tūturu a te APP i te whakamahinga hiko hei whakapai ake i ngā utu whakahaere), me te whakatūpato rarangi taonga (te tautuhi i te rarangi taonga keke mā roto i ngā kāmera hei whakamahara i te whakakī anō). Kei te whakapai ake ngā tauira whare ki ngā mea "hoa-mangere", pērā i te whakatikatika pāmahana e whakahaerehia ana e te reo me te whakataurite aunoa i ngā aratau rokiroki kia rite ki ngā momo keke (pērā i ngā keke chiffon e hiahia ana ki te haumākū iti me ngā mousse e hiahia ana ki te pāmahana iti tonu), ka whakaiti i te paepae mō te whakamahinga.
Ko te tiaki taiao me te hoahoa penapena pūngao kua noho hei paerewa
I te whanaketanga o te kaupapa here "waro rua" me te hohonutanga o ngā ariā kai matomato, kua piki haere te hiranga o ngā āhuatanga tiaki taiao o ngā pouaka whakamātao keke. Kua tīmata ngā kaihanga ki te whakamahi i ngā pouaka whakamātao e pai ana ki te taiao (pēnei i te wai mahi tūturu R290, me te uara GWP e tata ana ki te 0) hei whakakapi i te Freon tuku iho. Mā te arotau i te mahi a te kōpeke me ngā rauemi whakamahana (ngā panera whakamahana korehau), kua heke te whakapaunga pūngao neke atu i te 20%. Kei ētahi tauira papai hoki he "aratau penapena pūngao pō", e whakaiti aunoa ana i te mana whakamahana, e tika ana mō ngā toa taro i ngā wā kore mahi, e penapena ana i te neke atu i te 300 nekehanga o te hiko ia tau.
Ka whakawhānui ake i ngā rohe te whakaurunga maha-mahi me te whakaaturanga
Kei te pakaru ngā pouaka whakamātao keke hou i te mahi rokiroki kotahi, ā, kei te whanake haere ki te whakaurunga o te "rokiroki + whakaaturanga + taunekeneke". Kua tāpirihia e ngā tauira arumoni ngā mata taunekeneke hei whakaatu i ngā mōhiohio rauemi mata keke me ngā tukanga whakaputa, hei whakarei ake i te whakawhirinaki o ngā kaihoko. Kua hangaia ngā tauira whare me ngā ārai ka taea te tango hei whakauru i te rokiroki o ngā momo kai pēnei i te keke, ngā hua, me ngā tiihi. Ko ētahi tauira ka whakauru i tētahi mahi hanga hukapapa iti, hei urutau ki ngā āhuatanga kai reka raumati. E whakaatu ana ngā raraunga he 40% te pikinga o te hoko anō a ngā kaiwhakamahi mō ngā pouaka whakamātao keke he nui ake i te 2 ngā mahi whakaaturanga.
He ia pai mō te wā roa i roto i te kaha whakaputa me te tono
I te whānui haere o te umanga tunu keke, ka piki tonu te kaha whakaputa me te hiahia mō ngā pouaka whakamātao keke. E matapaetia ana ka eke te kaha whakaputa katoa o Haina mō ngā pouaka whakamātao keke ki te 18 miriona waeine i te tau 2025 (65% mō te whakamahinga arumoni me te 35% mō te whakamahinga whare), me te hiahia o te 15 miriona waeine; i te tau 2030, e matapaetia ana ka piki ake te kaha whakaputa ki te 28 miriona waeine, me te hiahia o te 25 miriona waeine, ā, ka neke atu te wahanga mākete o te ao i te 35%. Ko te tipu ōrite o te kaha whakaputa me te hiahia ko te tikanga ka arotahi te whakataetae ahumahi ki te rerekētanga hangarau me te auahatanga tirohanga. Ko te tangata ka taea te hopu tika i ngā hiahia Wehewehe o ngā mākete arumoni me ngā mākete whare ka arahi i te hua tipu.
Kei te tū te mākete pouaka whakamātao keke i te tau 2025 ki te wāhi e honoa ai te whakapai ake i te kai me te auahatanga hangarau. Mai i te kai kounga i Haina ki te Rawhiti ki te ngaru rongonui i te mākete e heke ana, mai i te whakapai ake ngaio i ngā taputapu arumoni ki te auahatanga o ngā hua whare, ehara ngā pouaka whakamātao keke i te "taputapu pouaka whakamātao" noa iho engari he "hanganga" mō te whanaketanga o te umanga tunu me ngā "taonga paerewa" mō te oranga kounga whānau. I te heke mai, me te whakamahinga hohonu o ngā hangarau atamai me te taiao me te whānui tonu o ngā horopaki kai tunu, ka whakatuwherahia e te mākete pouaka whakamātao keke he wāhi tipu whānui ake.
Te wā tuku: Hepetema-04-2025 Ngā tirohanga: