Mai i te tau 2025, kua mau tonu te tipu o te umanga tio o te ao i raro i te kaupapa rua o te whakapai ake i te hangarau me ngā panonitanga o te hiahia o ngā kaihoko. Mai i te wāhanga wehewehe o te kai tio-maroke ki te mākete whānui e kapi ana i ngā kai tio-tere me ngā kai pouaka whakamātao, he momo whanaketanga rerekē kei te umanga. Ko te auahatanga hangarau me te whakapai ake i te kai kua noho hei pūkaha tipu matua.
I. Rahi o te mākete: Te tipu haere mai i ngā mara wehewehe ki te umanga whānui
Mai i te tau 2024 ki te tau 2030, ka whānui ake te mākete kai tio-maroke i te tere tipu ā-tau o te 8.35%. I te tau 2030, e matapaetia ana ka eke te rahi o te mākete ki te 5.2 piriona tāra US. Ko te nuinga o tōna tere tipu i ahu mai i te whakapai ake i te mōhiotanga hauora me te rongonui o ngā hua kua rite ki te kai.
(1) Ko te tono mō te whai wāhitanga ka whānau mai he mākete tiriona tāra
E ai ki ngā raraunga a Mordor Intelligence, i te tau 2023, i eke te rahi o te mākete kai tio-maroke o te ao ki te 2.98 piriona tāra US, ā, i piki ake anō ki te 3.2 piriona tāra US i te tau 2024. E kapi ana ēnei hua i ngā momo kāwai maha pērā i ngā huawhenua, ngā hua rākau, te mīti me te heihei, me ngā kai ngāwari, e tutuki ai ngā hiahia o ngā kaihoko mō ngā kai kua rite ki te kai me ngā kai māmā.
(2) Te whānui ake o te mākete
E whakaatu ana ngā raraunga mai i Grandview Research, i te tau 2023, i eke te rahi o te mākete kai tio o te ao ki te 193.74 piriona tāra US. E matapaetia ana ka tipu i te tere tipu ā-tau o te 5.4% mai i te tau 2024 ki te 2030. I te tau 2030, ka neke atu te rahi o te mākete i te 300 piriona tāra US. I roto i ēnei, ko te kai tio-tere te wāhanga matua. I te tau 2023, i eke te rahi o te mākete ki te 297.5 piriona tāra US (Fortune Business Insights). Ko ngā kai reka tio me ngā hua tunua te ōwehenga nui rawa atu (37%).
II. Ngā mahi tahi a te kai, te hangarau me te mekameka tuku
I te tere haere o te noho tāone o te ao, i ngā mākete o Amerika Te Raki me Ūropi, he tino teitei te reiti urunga o ngā tina tio tere me ngā rihi kua oti te taka. I te tau 2023, ko ngā kai kua rite ki te kai te 42.9% o te mākete tio. I taua wā anō, ko te mōhiotanga hauora te mea e akiaki ana i ngā kaihoko ki te pai ake ki ngā hua tio he iti ngā tāpiringa me te nui o te kai totika. E whakaatu ana ngā raraunga i te tau 2021, i piki ake te hiahia o te ao mō ngā kai tio hauora mā te 10.9%, ā, i roto i ēnei ko ngā hua parakuihi i piki ake te nui.
(1) Te ahunga whakamua hangarau me te paerewa ahumahi
Ko ngā putanga hou o te hangarau tio te tūāpapa o te whanaketanga o te umanga. Kua noho ko ngā pouaka whakamātao whakarewa aunoa arumoni hei whiringa matua mō te tukatuka kai kounga teitei. Ko te ariā "TTT" (te ātete ki te wā-mahana-te kounga) i roto i te mara tio-tere e whakatairanga ana i te paerewa whakaputa. I te whakakotahitanga me te hangarau tio-tere takitahi, ka whakapai ake i te whai huatanga ahumahi o ngā kai tio.
(2) Te whakapai ake i ngā mahi whakahaere mekameka makariri
Mai i te tau 2023 ki te tau 2025, i eke te rahi o te mākete mekameka makariri o te ao ki te 292.8 piriona tāra US. Ko Haina, me te 25% o te hea, kua noho hei pou tipu nui i te rohe o Āhia-Moana-nui-a-Kiwa. Ahakoa kei te 89.2% tonu o te hea o ngā hongere tuimotu (ngā hūpāmakete, ngā toa hokomaha), ka whakatairangahia e ngā waitohu pēnei i a Goodpop te pikinga ake o te urunga ki ngā hongere ipurangi mā te hoko tika i ngā hua hukapapa waro mā roto i ngā paetukutuku mana.
I taua wā anō, ko te hiahia mō te ahumahi kai (pērā i te hoko mai i ngā hua tio-haurua-oti e ngā wharekai mekameka) ka akiaki i te tipu o te mākete B-end. I te tau 2022, i piki ake te hokonga o ngā kai tio o te ao mō te kai kai mā te 10.4%. He nui te hiahia mō te heihei tukatuka, te piza tio-tere me ētahi atu momo kai.
III. Kei te piki haere te rohe o Āhia-Kiwa, nā te mea e whakahaerehia ana e Ūropi me Amerika
Mai i te tirohanga ā-rohe, he mākete pakari a Amerika Te Raki me Ūropi mō ngā kai tio. Ko ngā tikanga kai pakari me te hanganga mekameka matao katoa ngā painga matua. Ko te rohe o Āhia-Moananui-a-Kiwa kei te tuatoru me te 24% o te wāhanga, engari he tino kaha te tipu: I te tau 2023, i eke te rahi o te mākete o ngā mekameka matao o Haina ki te 73.3 piriona tāra US, ko te 25% o te tapeke o te ao. Kua kite ngā mākete puta mai pērā i a Īnia me te Tonga-mā-rāwhiti o Āhia i te tere pikinga o te reiti urunga o ngā kai tio nā te painga taupori me te tukanga tāone, ā, kua noho hei pūwāhi tipu hou i roto i te umanga.
IV. Te pikinga ake o ngā hoko o ngā kāpata whakaaturanga tio
I te tipu ōhanga o te umanga kai tio, kua piki ake hoki ngā hoko o ngā kāpata whakaaturanga tio (pouaka whakamātao poutū, pouaka whakamātao pouaka). I kī a Nenwell he maha ngā pātai a ngā kaiwhakamahi mō ngā hoko i tēnei tau. I taua wā anō, kei te tūtaki hoki ki ngā wero me ngā whai wāhitanga. Te auaha i ngā pouaka whakamātao arumoni kounga teitei me te whakamahi i ngā hangarau hou hei whakakore i ngā taputapu pouaka whakamātao tawhito.
Kei te huri te umanga tio o te ao mai i te tono pakari "momo ora" ki te kai "momo kounga". Ko ngā whanaketanga hangarau me ngā whakahoutanga tono ka tuhi tahi i te mahere tipu o te umanga. Me arotahi ngā umanga ki te auahatanga hua me te arotau i te mekameka tuku kia hopukina ai te wāhi mākete e tipu haere tonu ana, inā koa mō ngā taputapu pouaka whakamātao he nui te tono pakari.
Te wā tuku: Paenga-whāwhā-03-2025 Ngā tirohanga: