Kuwunikidwa kwa momwe chuma chilili pamakampani achisanu padziko lonse lapansi

Kuyambira 2025, makampani oundana padziko lonse lapansi akhala akukulirakulirabe chifukwa cha kukweza kwaukadaulo komanso kusintha kwa kufunikira kwa ogula. Kuchokera pagawo lazakudya zowumitsidwa mpaka kumsika wonse womwe umakhala ndi zakudya zozizira mwachangu komanso zotenthedwa mufiriji, makampaniwa amapereka njira zosiyanasiyana zachitukuko. Kupititsa patsogolo kwaukadaulo ndi kukweza kwa ogwiritsa ntchito kwakhala injini zokulirapo.

I. Kukula kwa msika: Kukula kwapang'onopang'ono kuchoka pagawo lagawo kupita kumakampani onse

Kuyambira 2024 mpaka 2030, msika wazakudya zowumitsidwa udzakula pamlingo wapachaka wa 8.35%. Mu 2030, kukula kwa msika kukuyembekezeka kufika madola 5.2 biliyoni aku US. Kukula kwake makamaka kumabwera chifukwa chodziwitsa za thanzi komanso kutchuka kwa zinthu zokonzeka kudya.

(1) Kufuna zinthu zothandiza kumabweretsa msika wa madola thililiyoni

Malinga ndi data ya Mordor Intelligence, mu 2023, kukula kwa msika wa zakudya zowuma padziko lonse lapansi kudafika pa 2.98 biliyoni ya US, ndipo kuwonjezereka mpaka pafupifupi madola 3.2 biliyoni aku US mu 2024. Zogulitsazi zimaphatikiza magulu angapo monga masamba, zipatso, nyama ndi nkhuku, ndi zakudya zosavuta, zomwe zimakwaniritsa zofuna za ogula zokonzeka kudya komanso zopepuka.

(2) Malo amsika ambiri

Zambiri kuchokera ku Grandview Research zikuwonetsa kuti mu 2023, kukula kwa msika wazakudya zozizira padziko lonse lapansi kudafika $ 193.74 biliyoni yaku US. Akuyembekezeka kukula pamlingo wapachaka wa 5.4% kuyambira 2024 mpaka 2030. Pakati pawo, chakudya chozizira kwambiri ndicho gulu lalikulu. Mu 2023, kukula kwa msika kudafikira madola 297.5 biliyoni aku US (Fortune Business Insights). Zakudya zoziziritsa kukhosi ndi zinthu zophikidwa ndizochuluka kwambiri (37%).

II. Kuyesetsa kwapang'onopang'ono kwa kugwiritsidwa ntchito, ukadaulo ndi chain chain

Chifukwa cha kuchulukirachulukira kwa mizinda yapadziko lonse lapansi, m'misika yaku North America ndi ku Europe, kuchuluka kwa chakudya chamadzulo chozizira kwambiri komanso mbale zokonzedwa ndizokwera kwambiri. Mu 2023, zakudya zokonzeka kudya ndi 42.9% ya msika wozizira. Panthawi imodzimodziyo, chidziwitso cha thanzi chimapangitsa ogula kuti azikonda mankhwala oundana omwe ali ndi zowonjezera zowonjezera komanso zakudya zambiri. Zambiri zikuwonetsa kuti mu 2021, kufunikira kwapadziko lonse kwazakudya zoziziritsa bwino kudakwera ndi 10.9%, pomwe zakudya zam'mawa zikuwonetsa kuwonjezeka kwakukulu.

(1) Kupita patsogolo kwaukadaulo ndi kukhazikika kwa mafakitale

Kupambana muukadaulo wakuzizira ndiye maziko a chitukuko chamakampani. Mafiriji omwe amawotchera mabizinesi asanduka njira yayikulu yopangira chakudya chapamwamba kwambiri. Lingaliro la "TTT" (nthawi-kutentha-kulekerera ku khalidwe) m'munda wozizira mofulumira limalimbikitsa kukhazikika kwa kupanga. Kuphatikizika ndi ukadaulo woziziritsa mwachangu, kumapangitsa kuti zakudya zowunda zikhale bwino m'mafakitale.

(2) Kuwongolera kothandizana ndi kasamalidwe ka ozizira

Kuyambira 2023 mpaka 2025, msika wozizira wapadziko lonse lapansi wafika madola 292.8 biliyoni aku US. China, yomwe ili ndi gawo la 25%, yakhala gawo lalikulu lakukula ku Asia-Pacific. Ngakhale mayendedwe osapezeka pa intaneti (masitolo akuluakulu, malo ogulitsira) amakhalabe ndi 89.2% yagawo, mitundu monga Goodpop imalimbikitsa kuchulukitsidwa kwa njira zapaintaneti pogulitsa mwachindunji zinthu za ayezi kudzera pamasamba ovomerezeka.

Nthawi yomweyo, kufunikira kwamakampani opanga zakudya (monga kugula zinthu zoziziritsidwa ndi malo odyera amchere) kumapititsa patsogolo kukula kwa msika wa B-end. Mu 2022, kugulitsa kwapadziko lonse kwazakudya zoziziritsa kukhosi kudakwera ndi 10.4%. Nkhuku yokonzedwa, pitsa yowuma mwachangu ndi magulu ena akufunika kwambiri.

III. Molamulidwa ndi Europe ndi America, Asia-Pacific ikukwera

Malinga ndi dera, North America ndi Europe ndi misika yokhwima yazakudya zachisanu. Makhalidwe okhwima okhwima ndi zida zonse zozizira ndizo zabwino zazikulu. Dera la Asia-Pacific lili pachitatu ndi gawo la 24%, koma lili ndi kuthekera kokulirapo: Mu 2023, kukula kwa msika wazinthu zozizira zaku China kudafika pa 73.3 biliyoni ya madola aku US, kuwerengera 25% yapadziko lonse lapansi. Misika yomwe ikubwera monga India ndi Kumwera chakum'mawa kwa Asia yawona kuwonjezeka kwachangu pakulowa kwazakudya zowuma chifukwa cha kugawikana kwa anthu komanso kutukuka kwamatauni, kukhala malo atsopano okulirapo pamsika.

IV. Kugulitsa kwakukulu kwa makabati owonetsera owumitsidwa

Chifukwa chakukula kwachuma kwamakampani azakudya zowuma, kugulitsa makabati owonetsera owuma (mafiriji oyima, mafiriji pachifuwa) nawonso awonjezeka. Nenwell adanena kuti pali mafunso ambiri okhudzana ndi malonda chaka chino. Nthawi yomweyo, imakumananso ndi zovuta komanso mwayi. Kupanga mafiriji apamwamba kwambiri komanso kugwiritsa ntchito matekinoloje atsopano kuti athetse zida zakale zamafiriji.

Makampani oundana padziko lonse lapansi akusintha kuchoka ku "mtundu wa moyo" wovuta kukhala wogwiritsa ntchito "mtundu wamtundu". Kupita patsogolo kwaukadaulo ndi kubwereza kofunikira komwe kumakopa kukula kwamakampani. Mabizinesi akuyenera kuyang'ana kwambiri pakupanga zinthu zatsopano komanso kukhathamiritsa kwazinthu zogulitsira kuti atengere msika womwe ukukula mosalekeza, makamaka zida zamafiriji zomwe ndizofunikira kwambiri.