M'malo amasiku ano azamalonda, msika wamakabati owonetsera keke ukuwonetsa mawonekedwe apadera. Kufufuza mozama za msika wake kuti mudziwe zomwe zikuchitika m'tsogolomu ndi mwayi ndizofunikira kwambiri. Zomwe zikuchitika pamsika zikuwonetsa kuti ntchito yophika buledi yomwe ikuyenda bwino ikuyendetsa kukula kwachuma komanso kufunikira kwa makabati owonetsera keke.
Pazaka zisanu zapitazi, misika ya ku Europe ndi America yakula pafupifupi 8% pachaka, ndipo kukula uku kukuyembekezeka kupitilira zaka zitatu zikubwerazi.
Ponena za mpikisano wamsika, mitundu yayikulu yamakabati owonetsa ma keke amawonetsa kuchuluka kwa msika. Mitundu yodziwika bwino monga Nenwell ndi Cooluma imalamula pafupifupi 60% ya msika kudzera mumtundu wapamwamba wazinthu, ukadaulo wapamwamba, komanso ntchito zambiri zogulitsa pambuyo pogulitsa.
Kutengera chitsanzo cha nenwell, mtunduwo ukugogomezera kapangidwe kazinthu zatsopano, kuphatikiza machitidwe anzeru owongolera kutentha omwe amawongolera bwino kutentha kwamkati ndi chinyezi. Izi zimakulitsa kutsitsimuka kwa keke, kukondedwa kwambiri ndi ogula ndi ogulitsa. Pakadali pano, ang'onoang'ono apanga kagawo kakang'ono kawo kudzera munjira zosiyanasiyana, kuyang'ana magawo enaake monga kupereka zitsanzo zotsika mtengo zopangira zophika buledi zazing'ono.
Kutengera momwe ogula amawonera, makasitomala amaika patsogolo kwambiri ngati kukongola kwa kabati yowonetsera kumagwirizana ndi zokometsera zamashopu awo, limodzi ndi zinthu monga mphamvu zamagetsi komanso zidziwitso zachilengedwe. Pakusankha kogula, mtengo, kuzindikira mtundu, mtundu wazinthu, komanso ntchito zogulitsa pambuyo pake ndizofunikira kwambiri. Monga momwe Philip Kotler ananenera: 'Makasitomala ndi okweza mtengo.' Posankha mayunitsi owonetsera, ogula amayezera zinthu izi mokwanira kuti ateteze mtengo waukulu kwambiri.
Tekinoloje zomwe zikubwera zomwe zimagwiritsidwa ntchito m'makabati owonetsera zabweretsanso mphamvu zatsopano pamsika. Mwachitsanzo, kuphatikiza kwaukadaulo wa Internet of Things (IoT) kumathandizira kuyang'anira ndikuwongolera makabati owonetsera keke. Ogulitsa amatha kugwiritsa ntchito mafoni a m'manja kuti ayang'anire zochitika zenizeni zenizeni monga kutentha kwamkati ndi chinyezi, kusintha nthawi yomweyo makonda. Momwemonso, zotsatira za matekinoloje opulumutsa mphamvu komanso okonda zachilengedwe pamsika zikuchulukirachulukira.
Chifukwa chozindikira kwambiri za chilengedwe, maboma ndi ogula amafuna kuti mphamvu zamagetsi ziziyenda bwino komanso kuti zinthu zizigwirizana ndi zachilengedwe. Magawo owonetsera okhala ndi ma compressor opulumutsira mphamvu ndi zida zosungunulira samangochepetsa kugwiritsa ntchito mphamvu komanso amachepetsa kuwononga chilengedwe, kupititsa patsogolo mpikisano wawo wamsika.
Ponena za malo ampikisano, osewera akulu amagwiritsa ntchito njira zosiyanasiyana zamsika. Mitundu ina imakulitsa kuzindikirika kwa mtundu kudzera m'makampeni otsatsa komanso kutenga nawo gawo pazowonetsa zamakampani, pomwe ena amaika patsogolo kukhazikitsa mayanjano anthawi yayitali ndi mabizinesi akuluakulu ophika buledi kuti apeze msika wokhazikika.
Kugawikana kwa msika ndi chizindikiritso chamakasitomala ndizofunika kwambiri. Magawo osiyanasiyana amsika amawonetsa mikhalidwe yosiyana: ophika buledi amaika patsogolo makabati owonetsera omwe ali ndi mphamvu zazikulu komanso luso lowonetsera bwino, pomwe ogwiritsa ntchito apakhomo amagogomezera kwambiri kapangidwe kake kowoneka bwino komanso kosavuta kuyeretsa. Mwachilengedwe, mabizinesi amayenera kulunjika ndendende magawo amakasitomala kutengera izi. Kusanthula kwa SWOT kukuwonetsa kuti ngakhale mwayi wamsika ulipo, mabizinesi amakumananso ndi zovuta monga kusakhazikika kwamitengo yazinthu komanso kukwera kwa mpikisano.
Komabe, mwayi wamsika umakhala ndi zovuta. Kumbali ina, kufunikira kwakukula kwazakudya zathanzi komanso zokometsera anthu kumayendetsa chitukuko cha zinthu zapadera, monga mafiriji opangira makeke opanda shuga. Kumbali ina, mpikisano wokulirapo wamsika ndi ndondomeko zowongolera zomwe zikuyenda bwino zitha kukakamiza mabizinesi. Kuphatikiza apo, malo oyendetsera ndi malamulo amakhala ndi chikoka chachikulu, ndi mfundo zomveka bwino, chitetezo, ndi kuteteza chilengedwe zomwe mabizinesi amayenera kutsatira mosamalitsa. Mfundo za subsidy zitha kulimbikitsa ndalama zochulukira mu R&D yaukadaulo, komabe zofunikira zofikira kumsika zitha kulepheretsa chitukuko cha mabizinesi ang'onoang'ono.
1. Chinsinsi Chowonetsera Cake Cabinet Brands ndi Kugawana Kwamsika
Kumvetsetsa mitundu yayikulu yamakabati owonetsera ma keke ndi gawo lawo pamsika ndikofunikira pakuwunikira komwe akupikisana nawo komanso kupereka zifukwa zolosera zamsika. Pakati pamitundu yambiri yomwe ilipo, iliyonse ili ndi mawonekedwe ake pamtundu wazinthu, magwiridwe antchito, mitengo, ndi ntchito, zomwe zimakhudza gawo lawo pamsika.
Kutengera mtundu wapadziko lonse wa Nenwell monga chitsanzo, ukadaulo wake wapamwamba wamafiriji komanso kapangidwe kake kabwino kapeza gawo lalikulu pagawo loyamba. Malinga ndi kafukufuku wamsika wa 2024, makabati ake owonetsera apamwamba amalamula pafupifupi 40% gawo la msika. Ngakhale ali ndi mtengo wapatali, khalidwe lawo lapadera limawapangitsa kuti azikondedwa ndi masitolo akuluakulu a makeke ndi malo ophika buledi.
Cooluma imaposa gawo lapakati mpaka-pamwamba kudzera mumalingaliro ake amtengo wapatali, ndikulamula pafupifupi 30% gawo la msika. Poyang'ana mashopu ang'onoang'ono a makeke ndi ophika buledi odziyimira pawokha, mitengo yake yofikirika pamodzi ndi khalidwe labwino ndi magwiridwe antchito amakwaniritsa zosowa za tsiku ndi tsiku zamabizinesi otere.
Kusanthula msika kudzera mu mtundu wa Porter's Five Forces kukuwonetsa kuti kupikisana kwamphamvu kumayendetsa msika. Ma Brand nthawi zonse akupanga ndi kupititsa patsogolo ntchito kuti achulukitse msika, pomwe kuwopseza kwa omwe alowa kumene kumakakamiza osewera omwe alipo kuti akwaniritse zomwe zikuchitika.
Kuchokera pamagawo amsika, magawo amakhudza kwambiri kusankha kwamtundu komanso kugawana msika. Malo ophikira buledi m'malo ogulitsa amakonda kukonda makabati owonetsera mtundu wapamwamba kwambiri kuti akweze mawonekedwe awo onse ogulitsa. Mosiyana ndi zimenezi, malo ophika buledi ang'onoang'ono amaika patsogolo mtengo ndi kuchita bwino, zomwe zimapangitsa kuti msika ukhale wokwera kwambiri wamakampani otsika mpaka otsika.
Kwa omwe akutenga nawo gawo pamsika, kuyang'anira kwambiri zamalonda ndikofunikira pakuwunika zomwe zikuyembekezeka pamsika, kugwiritsa ntchito mwayi womwe ungakhalepo, ndikuthana ndi zovuta. Mwa kusanthula ndi kutengera zomwe zachitika bwino, mabizinesi amatha kuwongolera zinthu zawo ndi ntchito zawo, potero amadzisiyanitsa ndi mpikisano waukulu wamsika.
2. Kufuna kwa Ogula Makhalidwe a Makabati Owonetsera Keke
Zomwe zikuchitika pamsika zikuwonetsa kuti makabati osiyanasiyana owonetsera keke amayendetsa kukula kwa bizinesi. Kafukufukuyu akuwonetsa pafupifupi 70% ya ogula amaganizira za mtundu wa nduna akagula mafiriji, chifukwa makonda osiyanasiyana amafunikira masitayilo ndi makulidwe osiyanasiyana. Mitundu yodziwika bwino imaphatikizapo makabati a pachilumba, zitsanzo zapamapiritsi, mayunitsi owoneka ngati migolo, ndi zowonetsera zomangidwa.
Makasitomala amaikanso zofunika kwambiri pakupanga zokongola, pomwe pafupifupi 60% ya ogula akukhulupirira kuti makabati owonetsera amayenera kugwirizana ndi masitayilo onse amsitolo kuti akope makasitomala.
Pankhani yogwiritsa ntchito malo, pafupifupi 80% ya ogulitsa buledi amafunafuna kasamalidwe koyenera ka malo kuti awonetse mitundu yambiri ya makeke. Malo akuluakulu ogulitsa, omwe akukumana ndi kukwera mtengo kwa lendi, amaika patsogolo kagwiritsidwe ntchito koyenera kwa malo. Chifukwa chake, makabati owonetsera malonda amitundu yambiri okhala ndi mashelufu osinthika amakhala chisankho chawo chomwe amakonda.
3. Zofunika Kwambiri pa Kusankha Kugula
Kusanthula mozama zinthu zofunika kwambiri zomwe zimalimbikitsa zisankho zogulira ogula ndikofunikira kuti timvetsetse zomwe zikuyembekezeka pamsika ndikupanga njira zogwirira ntchito. Kusiyanasiyana kwakukulu pamagawo amsika pakati pamitundu yosiyanasiyana kumafuna kuganizira mozama zinthu zingapo.
Mitengo imakhalabe yofunika kwambiri paulendo wonse wogula. Kawirikawiri, ogula amafunafuna phindu la ndalama pamene akukwaniritsa zofunikira zawo, nthawi zambiri zimasonyezedwa poyerekezera ndi mtundu. Mwachitsanzo, mitengo yotsika pamatchulidwe ofanana amakomera. Komabe, zinthu zapadera ziyeneranso kuyesedwa, monga ma brand omwe amapereka ntchito zosafunikira zomwe zimakweza ndalama zonse kuti makasitomala avomereze.
Zochitika zamakono zimakhudza kwambiri zisankho zogula ogula, makamaka kudzera muzinthu zatsopano monga machitidwe anzeru owongolera kutentha ndi kuthekera kowunikira patali, zomwe zimapereka mwayi wogwiritsa ntchito bwino komanso wothandiza. Kuphatikiza apo, matekinoloje opulumutsa mphamvu komanso oteteza zachilengedwe amagwira ntchito yofunika kwambiri, yogwirizana ndi zokhazikika zamasiku ano pomwe amachepetsa mtengo wamabizinesi. Ziwerengero zikuwonetsa kuti makabati owonetsera makeke apathabuleti osagwiritsa ntchito mphamvu zamagetsi amawononga magetsi ochepera 20% -30% pachaka kuposa mitundu wamba, zomwe zimapangitsa kuti zida zosamalira zachilengedwe zizikula.
Maonekedwe ampikisano amakhudzanso zosankha za ogula. Njira zamsika zogwiritsidwa ntchito ndi omwe akupikisana nawo, monga zotsatsira malonda ndi ntchito zapamwamba zotsatsa pambuyo pa malonda, zimakhudzidwa kwambiri. Mkati mwa gawo logulitsa kunja, kutenga nawo gawo pazowonetsa zamalonda ndi njira yoyamba yolimbikitsira mawonekedwe amtundu. Komabe, ziwonetsero m'maiko osiyanasiyana ndi zigawo zimakhala ndi mitundu ingapo yopikisana, ndikupanga malo opikisana kwambiri.
Malo ogulitsa khofi okhazikika, malo ogulitsa khofi, ndi mitundu yayikulu imayika patsogolo mtundu wa zida ndi magwiridwe antchito, kukhala okonzeka kulipira mitengo yamtengo wapatali pazida zapamwamba kwambiri. Mosiyana ndi zimenezi, malo ophika buledi ang'onoang'ono ndi ogwira ntchito pawokha amayang'ana kwambiri za kugulidwa komanso kuchitapo kanthu popanga zisankho.
Mwachidule, zisankho zogula zimawumbidwa ndi kuyanjana kovutirapo kwa zinthu zofunika kwambiri. Kumvetsetsa bwino zinthu izi ndikofunikira pakuwunika bwino zomwe msika ukuyembekezeka komanso kukulitsa mpikisano.
4. Ukadaulo Wakutuluka M'makabati Owonetsera Keke
Potengera momwe msika uliri wabwino padziko lonse lapansi, kugwiritsa ntchito matekinoloje kukubwera ngati dalaivala wofunikira kwambiri pakukulitsa misika yamakabati owonetsera. Kupita patsogolo kwaukadaulo kopitilira muyeso kumalimbikitsa mabizinesi omwe akuchulukirachulukira, kubweretsa mphamvu zatsopano komanso mwayi pantchitoyi.
Ukadaulo wa intaneti wa Zinthu (IoT) umathandizira kuwongolera kwanzeru zakutali kudzera pa intaneti, kupereka kuwunika kwenikweni kwa kutentha, chinyezi, ndi kuchuluka kwazinthu mkati mwa makabati owonetsera keke. Ngati kutentha kwachilendo kuzindikirika, zidziwitso zachangu zimayambitsidwa kuti zidziwitse ogwira nawo ntchito kuti achitepo kanthu, kuchepetsa kwambiri chiopsezo cha kuwonongeka kwa chakudya chifukwa cha kusinthasintha kwa kutentha.
Ukadaulo wa Artificial Intelligence (AI) utha kusintha zokha kutentha ndi chinyezi kutengera momwe chilengedwe chimakhalira, kuwonetsetsa kuti makeke amasungidwa nthawi zonse pakutentha koyenera. Panthawi imodzimodziyo, imasanthula machitidwe a ogula-monga kusakatula ndi kugula machitidwe omwe amajambulidwa ndi makamera ndi masensa - kuti azindikire zomwe amakonda ndi zomwe amagula, ndikupereka malingaliro enieni a malonda kwa ogulitsa. Kafukufuku akuwonetsa kutengera kwa AI kumatha kukulitsa malonda ndi 10% -20%.
Kuphatikiza apo, kusindikiza kwa 3D kumathandizira mapangidwe a kabati yowonetsera keke kuti akwaniritse zosowa zosiyanasiyana zamakasitomala. Kupanga ma keke achikhalidwe kumafunikira njira zambiri zomangira komanso zovuta kukonza, pomwe kusindikiza kwa 3D kumatha kupanga mwachindunji mapangidwe kuchokera pamapulani, kufupikitsa kwambiri kuzungulira kwa kupanga ndikuchepetsa mtengo. Monga momwe Steve Jobs ananenera nthawi ina: 'Ife tiri pano kuti tipange chiwonongeko m'chilengedwe.' Ukadaulo womwe ukubwera sikuti umangowonjezera magwiridwe antchito komanso magwiridwe antchito komanso umapereka zokumana nazo zapamwamba za ogwiritsa ntchito.
5. Zokhudza Kupulumutsa Mphamvu ndi Zamakono Zamakono Pamsika
M'zaka zaposachedwa, kuyang'ana kwambiri pachitetezo cha chilengedwe komanso kugwiritsa ntchito mphamvu mosasunthika kwapangitsa kuti pakhale njira zambiri zochepetsera mphamvu zamagetsi komanso zachilengedwe. Pazaka zisanu zapitazi, gawo lamsika lamakabati owonetsera makeke ophatikiza matekinoloje otere lakwera kuchoka pa 20% mpaka 40%, ndikukula uku kukupitilirabe.
Kuchokera pamawonekedwe a ogula, mphamvu zogwiritsira ntchito mphamvu komanso kuyanjana ndi chilengedwe zikukhala zinthu zofunika kwambiri pogula zisankho. Zoyembekeza za ogula pamakabati owonetsera keke zimapitilira kusungirako zofunikira komanso ntchito zowonetsera, ndikugogomezera kwambiri kugwiritsa ntchito mphamvu komanso magwiridwe antchito achilengedwe. Panthawi yogula, makabati omwe amasonyeza kupulumutsa mphamvu kwakukulu nthawi zambiri amakondedwa. Mwachitsanzo, malo ophika buledi angapo otchuka amaika patsogolo makabati owonetsera keke osapatsa mphamvu akamakonza zida. Makabatiwa, okhala ndi makina apamwamba a firiji ndiukadaulo wanzeru wowongolera kutentha, amapulumutsa mphamvu 30% -40% poyerekeza ndi mitundu yakale, ndikuchepetsa kwambiri ndalama zogwirira ntchito. Kukhazikitsidwa kwa matekinoloje opulumutsa mphamvu komanso ogwirizana ndi chilengedwe kwasinthanso mawonekedwe ampikisano pamsika wamakabati owonetsa ma keke. Opikisana nawo akulu akusintha njira zawo zamsika, ndikuwonjezera ndalama mu R&D pamatekinoloje otere. Tengani mtundu wina wa kabati yowonetsera keke monga chitsanzo: poyambitsa njira zamakono zopulumutsira mphamvu komanso zachilengedwe, idayambitsa makabati angapo okonda zachilengedwe. Izi sizinangopangitsa kuti mtunduwo ukhale ndi mbiri yabwino pamsika komanso kupeza bwino msika waukulu. Panthawi imodzimodziyo, njira zamakono zopulumutsira mphamvu komanso zowononga chilengedwe zakweza zolepheretsa kulowa m'makampani, zomwe zikuyambitsa chiopsezo kwa omwe angobwera kumene. Mabizinesi omwe sangathe kudziŵa bwino njira zamakono zopulumutsira mphamvu ndi zachilengedwe adzavutika kuti adzikhazikitse pamsika.
Malinga ndi magawo amsika, kufunikira ndi kuvomereza matekinoloje opulumutsa mphamvu komanso ogwirizana ndi chilengedwe kumasiyana m'magawo osiyanasiyana. M'misika yamalonda yapamwamba, monga malo akuluakulu ogulitsa ndi mahotela, makabati owonetsera keke amakhala ndi mphamvu zowonongeka komanso zofunikira za chilengedwe, ndi makasitomala okonzeka kulipira mitengo yamtengo wapatali yazinthu zamakono. Mosiyana ndi zimenezi, m'mashopu ang'onoang'ono a keke ndi misika yogulitsa payekha, pamene kukhudzidwa kwa mtengo kumakhalabe kwakukulu, chidziwitso cha chilengedwe chikusunthira pang'onopang'ono kuzinthu zopulumutsa mphamvu. Chifukwa chake, mabizinesi amayenera kupanga njira zotsatsira zosiyanasiyana zomwe zimapangidwira magawo osiyanasiyana amsika. Ponena za momwe msika ukuwonekera, matekinoloje opulumutsa mphamvu komanso osawononga chilengedwe apitiliza kulimbikitsa kukula kwa msika wamakabati owonetsa ma keke. M'tsogolomu, kupita patsogolo kwaukadaulo kupititsa patsogolo mphamvu zamakabatiwa ndikuwongolera momwe amagwirira ntchito zachilengedwe. Komabe, mabizinesi amakumananso ndi zovuta monga kukwera mtengo kwa R&D komanso kuchulukirachulukira kwaukadaulo. Monga momwe katswiri wa kasamalidwe Peter Drucker ananenera: 'Kupanga zatsopano ndi chida chokhazikika cha amalonda, njira zomwe amagwiritsira ntchito kusintha monga mwayi woyambitsa ntchito zatsopano ndi ntchito.' Mabizinesi akuyenera kupitiliza kukonza ndi kuthana ndi mwayi ndi zovuta zomwe zimaperekedwa ndiukadaulo wopulumutsa mphamvu komanso zachilengedwe kuti apeze mwayi wampikisano pamsika wamakabati owonetsa ma keke.
Kuphatikiza apo, mawonekedwe owongolera ndi ndondomeko amakhudza kwambiri kukhazikitsidwa kwa matekinoloje osagwiritsa ntchito mphamvu komanso osawononga chilengedwe pamsika wamakabati owonetsa ma keke. Maboma akhazikitsa ndondomeko zolimbikitsa chitukuko cha zinthu zotere, kuphatikizapo ndalama zothandizira zinthu zowononga mphamvu ndi mfundo zokhwima za mphamvu zamagetsi. Izi sizimangothandizira kupititsa patsogolo makabati owonetsera ma keke a eco-conscious komanso kuwongolera msika. Mabizinesi amayenera kuyang'anitsitsa kusintha kwa kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kake kuti agwirizane ndi zomwe msika ukufunikira.
6. Njira Zamsika za Opikisana Nawo
Chifukwa cha mpikisano wamakono wamsika, otsogola amalamulira pafupifupi 60% ya msika. Kutengera wosewera wamakampani Nenwell mwachitsanzo, atengera njira yosiyanitsira, kuyika ndalama zambiri mu R&D kuti aphatikizire machitidwe anzeru owongolera kutentha kukhala ntchito zothandiza.
Kugogomezera pa ntchito yogulitsa pambuyo pogulitsa kwapangitsa kuti pakhale njira yothandizira yokwanira, kupititsa patsogolo kukhutira kwamakasitomala ndi kukhulupirika. Ndikofunikira kuganizira mozama zomwe zingatheke ndikupanga njira zogulitsira malonda kuti tipeze mwayi wopezeka pamsika ndikuthana ndi zovuta zomwe zingachitike.
7. Mavuto Ogawana Msika
Pazaka zisanu zapitazi, ntchito yophika buledi yakula ndi 8% pachaka. Kukula kumeneku kwakopa chidwi kwambiri ndi omwe angobwera kumene. Mwachitsanzo, mabizinesi omwe amangopanga zida zamafiriji amatha kulowa mumsikawu, kutengera luso lawo paukadaulo wamafiriji pozindikira kuthekera kwake.
Mitundu yokhazikitsidwa kale ili ndi magawo ofunikira amsika: Nenwell ali ndi 10%, pomwe Cooluma ali ndi 5%. Obwera kumenewa akutenga gawo la msika mwachangu pogwiritsa ntchito njira zotsika mtengo. Pogwiritsa ntchito njira zamakono zogwiritsira ntchito mphamvu zowonongeka komanso zowononga chilengedwe, amapanga mankhwala otsika mtengo komanso osapatsa mphamvu. Kugwiritsa ntchito kwawo zinthu zatsopano zafiriji kumachepetsa kugwiritsa ntchito mphamvu ndi 20% poyerekeza ndi makabati achikhalidwe, pomwe mitengo imakhalabe 15% pansi pa msika. Chifukwa chake, amakhala pachiwopsezo chachikulu pagawo lamsika lamitundu yokhazikitsidwa.
Nthawi yotumiza: Nov-06-2025 Maonedwe: