Ngowama-2024, imakethi yefriji yehlabathi ikhule ngokukhawuleza. Ukususela ngoJanuwari ukuya kuJuni, imveliso eqokelelweyo ifikelele kwiiyunithi ezingama-50.510 ezigidi, ukunyuka konyaka nge-9.7%. Ngowama-2025, imakethi yebhrendi iya kuhlala ikhula kwaye kulindeleke ukuba ikhule ngesantya sokukhula esiphakathi se-6.20%. Kwangaxeshanye, ukhuphiswano phakathi kwababoneleli luya kuba nzima kakhulu, kwaye iimveliso zefriji eziqhelekileyo ziya kulahlekelwa kukukhuphisana kwazo.
Ngoko ke, uphuhliso lwayo luya kuqhubeka ukusuka kwezi nkalo zilandelayo:
I. Inkalo yokuvelisa izinto ezintsha
Iifriji ezikrelekrele ziya kuthandwa ngakumbi kwaye ziqiniswe ngakumbi. Ababoneleli bemarike baya kwandisa utyalo-mali lwe-R & D kwiinkqubo zolawulo ezikrelekrele, okwenza iifriji zikwazi ukulawula ubushushu ngokuchanekileyo, ulawulo lokutya, kunye nesilumkiso sempazamo. Umzekelo, imisebenzi efana nokulawula ubushushu befriji kude ngee-apps zefowuni ephathwayo, ukujonga iimeko zokugcina ukutya, kunye nokubonelela ngeengcebiso zokuthenga ukutya ngokwemikhwa yokutya yabasebenzisi iya kuqhubeka iphuculwa.
Kwangaxeshanye, ubuchwepheshe bobuchwephesha bokwenziwa buya kudlala indima enkulu ekugcinweni kwefriji, ukubulala iintsholongwane, kunye nezinye izinto, kwaye bunokuchonga ngokuzenzekelayo iintlobo zokutya kwaye bubonelele ngendawo yokugcina efanelekileyo yokutya okwahlukeneyo.
A. Inkqubela phambili kubuchwepheshe bokugcina izinto
Njengoko imakethi ikhuphisana, hlola ubuchwepheshe obutsha bokugcina. Izixhobo ezintsha zokukhenkceza zefriji kunye neenkqubo zomjikelo wokukhenkceza eziphuculweyo ziya kuphucula isiphumo sokugcina kunye nokusebenza okonga amandla kweefriji. Ezinye iimveliso zefriji eziphezulu ezinemisebenzi efana nokugcinwa kwe-vacuum, ukugcinwa kwe-ion, kunye nolawulo oluchanekileyo lokufuma ziyahlangabezana neemfuno eziphezulu zabathengi zokutsha kokutya.
B. Uyilo olutsha kwimbonakalo
Uyilo lweembonakalo zefriji zorhwebo lugxila ngakumbi kwiimveliso zefashoni nezenzelwe wena. Umzekelo, ngokusebenzisa izixhobo ezahlukeneyo, imibala, kunye nobume, ukubonakala kwefriji okunengqiqo yobugcisa kuyilelwe ukuhlangabezana neemfuno zabathengi zobuhle bekhaya. Kwangaxeshanye, uyilo oluncinci kakhulu nolufakwe ngaphakathi luya kuba lolona luphambili, nto leyo evumela iifriji ukuba zihlangane ngcono kwimeko yemarike kwaye zonge indawo.
II. Inkalo yokwandiswa kwemarike
Ngenxa yophuhliso oluguqukayo loqoqosho lwehlabathi, ukuthengiswa kweefriji kwihlabathi jikelele kuye kwandisa izinga lokukhula koqoqosho. Ukwanda kweemarike yeyona nto ibalulekileyo kuphuhliso lweshishini kwanoqoqosho lwesizwe. Kwiminyaka yakutshanje, ngenxa yotshintsho kwimigaqo-nkqubo, indlela yokwanda nayo yahlukile:
Inye. Uphuhliso lweemarike ezisakhasayo
Amandla okusebenzisa iimarike ezisakhulayo ayanda rhoqo. Ababoneleli ngeefriji zorhwebo bayandisa imizamo yabo yokuhlola iimarike ezisakhulayo, ezifana noMzantsi-mpuma we-Asia, i-Afrika, iLatin America kunye neminye imimandla. Ngokusebenzisana nabasasazi basekuhlaleni kunye nokuseka iziseko zemveliso, iindleko ziyancitshiswa kwaye isabelo semarike yemveliso siyanda.
Okwesibini. Ukulima ngokunzulu iimarike zasemaphandleni
Kwamanye amazwe asaphuhlayo, imakethi yasemaphandleni isenamandla amakhulu ophuhliso. Ngokweempawu zemakethi yasemaphandleni, abathengisi be-nenwell baqalisa iimveliso ezifanelekileyo kwiivenkile ezinkulu zasemaphandleni, ezifikelelekayo, ezinemisebenzi elula nesebenzayo, kwaye zisebenzisa umbane omncinci.
Isithathu. Ukhuphiswano kwimarike ephezulu
IYurophu ne-United States ziindawo ezityebileyo kakhulu ezisebenzisa amandla amaninzi kwaye ziimarike ezibalulekileyo zabathengi kwimarike yeefriji ezikumgangatho ophezulu. Ukuze bakhuphisane ngesabelo semarike esikumgangatho ophezulu, abathengisi abaninzi beefriji zeempawu abagcini nje ngokwenza uPhando noPhuhliso kwimisebenzi kunye nokusebenza kodwa banika ingqalelo kumgangatho wemveliso kunye noyilo. Ngokuphucula umfanekiso weempawu kunye nokuqinisa ukukhuthazwa kwentengiso, bandisa ukuthandwa kwabo kunye nodumo lwabo kwimarike ekumgangatho ophezulu.
III. Inxalenye yejelo lokuthengisa
Ngowama-2024, kwitshaneli ekwi-intanethi, kwafunyaniswa ukuba abathengisi abaninzi bezikhenkcezisi baphucule amava abasebenzisi bezikhenkcezisi ezikwi-intanethi ezifana neewebhusayithi ezisemthethweni kunye namaqonga e-e-commerce. Ngokusebenzisa uhlalutyo lwedatha enkulu, ulwazi lwemveliso luqhutywa ngokuchanekileyo ukuze luhlangabezane ne-70% yeemfuno zobuqu zabathengi. Kwangaxeshanye, yomeleza inkonzo emva kokuthengisa kwizikhenkcezisi ezikwi-intanethi ukuphucula ulwaneliseko lwabathengi.
Misela indawo yokubonisa iifriji ezikrelekrele kwiivenkile ukuze abathengi bakwazi ukubona imisebenzi kunye neenzuzo zeefriji ezikrelekrele. Qinisa intsebenziswano neevenkile zefenitshala yasekhaya, iinkampani zokuhombisa ikhaya, njl.njl., kwaye wenze imisebenzi yokuthengisa ngokubambisana ukwandisa ukubonakaliswa kwebhrendi kunye nokuthengiswa kwayo.
Imodeli entsha yokuthengisa idibanisa iindlela ezikwi-intanethi nezingaphandle kweintanethi kwaye idala indlela yenkonzo ekrelekrele, izisa amathuba amatsha okuthengisa iimpawu zefriji. Hlola iimodeli ezintsha zokuthengisa, ezinje ngokuvula iivenkile ezidibeneyo ezikwi-intanethi nezingaphandle kwe-intanethi kunye nokwenza imisebenzi yokuthenga amaqela kuluntu ukuphucula ukusebenza kakuhle kwentengiso kunye namava omsebenzisi.
Imeko yemarike yefriji ngo-2025 iya kuba ngcono nangakumbi. Amashishini afuna uphuhliso olutsha ngakumbi, enze uphando lwemarike, ahlalutye, kwaye alungise iindlela zokwandisa. Ngokwembono yabasebenzisi, phuhlisa iimveliso eziluncedo.
Ixesha lokuposa: Novemba-14-2024 Imbono: