Kwiminyaka yakutshanje, ngenxa yokufudumala okuqhubekayo kwemarike yabathengi behlabathi, iifriji zekhekhe, njengezixhobo eziphambili zokugcina nokubonisa iikhekhe, zingena kwixesha legolide lokukhula ngokukhawuleza. Ukusuka ekubonisweni kobuchwephesha kwiindawo zokubhaka zorhwebo ukuya kwindawo yokugcina izinto ezintle kwiimeko zasekhaya, imfuno yemarike yeefriji zekhekhe ihlala yahlulwe, ukungena kwengingqi kuyanda, ubuchule bobuchwephesha bukhawulezisa ukuphindaphinda, kwaye baneempawu zokusetyenziswa kunye nokwahluka okukhethekileyo. Oku kulandelayo kuhlalutya indlela yophuhliso lwemarike yeefriji zekhekhe ngo-2025 ukusuka kumacala amathathu: ubungakanani bemarike, amaqela abathengi, kunye neendlela zobuchwepheshe. Ngokwezibalo zeRed Meal Industry Research Institute, ubungakanani bemarike yokubhaka kulindeleke ukuba bufikelele kwi-116 yeebhiliyoni zeeyuan ngo-2025. Ukusukela ngoMeyi 2025, inani leevenkile zokubhaka kuzwelonke lifikelele kwi-338,000, kwaye imfuno yeekhabhathi zekhekhe inyuke ngama-60%.
Ubungakanani beMarike kunye noSasazo lweNgingqi: IMpuma yeTshayina ikhokela, iMarike eSikayo iba yiNqanaba elitsha loKhulo
Indlela yokwanda kwemarike yefriji yekhekhe ibonisa ukongamela kokusetyenziswa kweendawo eziphuhlileyo kwezoqoqosho kwaye ikwabonisa amandla amakhulu emarike yokutshona.
Ngokuphathelele ubungakanani bemarike, ukuxhamla kulwandiso lwemijelo yeebhaka, ukuthandwa kweemeko zokubhaka ekhaya, kunye nokwanda kokusetyenziswa kweedizethi rhoqo, imakethi yeefriji zekhekhe igcine ukukhula okuphindwe kabini kwiminyaka yakutshanje. Ngokubhekiselele kwisantya sokukhula kweshishini lokubhaka, ubungakanani bemakethi yeefriji zekhekhe eTshayina kulindeleke ukuba idlule kwi-9 yeebhiliyoni zeeyuan ngo-2025, ifikelele ekukhuleni okuphindwe kabini xa kuthelekiswa no-2020. Olu kukhula aluveli nje kuphela kwimfuno yokuhlaziya izixhobo kwimakethi yorhwebo kodwa nakwinkqubela phambili ngokukhawuleza kwiifriji zekhekhe ezincinci zasekhaya. Ngokuthandwa kweekhekhe ezenziwe ekhaya kunye needizethi, imfuno yabathengi "yezinto ezisandula ukwenziwa, ezigcinwe ngoko nangoko, kwaye zityiwe zintsha" ikhuthaze ukunyuka kwemakethi yasekhaya.
Ngokuphathelele ukusasazwa kwemimandla, iMpuma China ikhokela ilizwe ngesabelo semarike se-38%, iba yindawo ephambili yokusetyenziswa kwefriji yekhekhe. Lo mmandla uneshishini lokubhaka elivuthiweyo (njengobuninzi beempawu zokubhaka ezithengiswayo eShanghai naseHangzhou ezibekwe phakathi kwezona ziphezulu kweli lizwe), abemi badla ngokutya iidizethi rhoqo, kwaye imfuno yokuphucula iifriji zekhekhe zorhwebo inamandla. Kwangaxeshanye, ingcamango yobomi obuhle phakathi kweentsapho eMpuma China iyabonakala, kwaye izinga lokungena kweefriji zekhekhe ezincinci zasekhaya liphezulu ngama-15 ekhulwini kunomndilili welizwe.
Imakethi yokutshona (izixeko kunye neengingqi ezikwinqanaba lesithathu nelesine) ibonisa ukukhula okunamandla, kunye nokukhula kwentengiso kulindeleke ukuba kufike kwi-22% ngo-2025, kudlule kakhulu i-8% kwizixeko ezikwinqanaba lokuqala. Emva koku kukho ukwanda okukhawulezileyo kweevenkile zokubhaka kwimarike yokutshona. Imodeli "yeti + yokubhaka" eqhutywa ziimpawu ezifana neMixue Bingcheng kunye neGuming iye yehla, ivelisa inani elikhulu leemfuno zezixhobo kwiivenkile zokubhaka ezincinci neziphakathi. Kwangaxeshanye, ukuphishekela kwabemi besithili ukusetyenziswa kwemikhosi kuye kwaphucuka, kwaye imfuno yokugcina iikeyiki zokuzalwa kunye needessert ezenziwe ekhaya ikhuthaze ukuthandwa kweefriji zekeyiki zasekhaya. Ukutshona kweendlela zorhwebo lwe-e-commerce kunye nokuphuculwa kwenkqubo yezothutho kuye kwenza ukuba iimodeli zasekhaya ezingabizi kakhulu zifikelele ngokukhawuleza kwezi ndawo.
Kwinqanaba lemarike yehlabathi, amazwe aseYurophu naseMelika anemarike yefriji yeekeyiki zorhwebo evuthiweyo ngenxa yenkcubeko yawo yokubhaka ekudala ikho, kodwa ukukhula kuyacotha. Iimarike ezisakhulayo ezimelelwe yiTshayina kunye ne-Southeast Asia, ezixhomekeke ekuphuculeni ukusetyenziswa kunye nokwandiswa kweshishini lokubhaka, ziba ziindawo eziphambili zokukhula kwemfuno yefriji yeekeyiki kwihlabathi liphela. Kulindeleke ukuba imarike yefriji yeekeyiki yaseTshayina iza kubalelwa kwi-28% yemarike yehlabathi ngo-2025, ukunyuka kweepesenti ezili-10 xa kuthelekiswa no-2020.
Amaqela abathengi kunye nokubekwa kwemveliso: Ukwahlulwahlulwa kweendawo kuqhuba ukwahlukahluka kwemveliso
Amaqela abathengi beefriji zekhekhe abonisa iimpawu ezicacileyo zokwahluka kwendawo. Umahluko kwiimfuno phakathi kweemarike zorhwebo nezasekhaya ukhuthaze ukuphucuka kwendlela ezibekwe ngayo iimveliso kunye nokugubungela ngokupheleleyo amaxabiso.
Imarike yorhwebo: igxile kwimfuno yobungcali, igxininisa umsebenzi kunye nomboniso
Iivenkile zokubhaka zeetyathanga kunye neeworkshop zeedizethi zezona zisetyenziswa kakhulu kwiifriji zeekeyiki zorhwebo. Amaqela anjalo aneemfuno ezingqongqo malunga nomthamo, ukuchaneka kokulawula ubushushu, kunye nesiphumo sokubonisa izixhobo. Umzekelo, iimpawu zeetyathanga eziphezulu zikhetha iifriji zeekeyiki ezineenkqubo zomoya ezipholileyo ezingenaqhwa (impazamo yokulawula ubushushu ≤ ±1℃) ukuqinisekisa ukuba iikeyiki zekhrimu, iimousse, kunye nezinye iidizethi aziwohloki kubushushu obufanelekileyo bokugcina obuyi-2-8℃. Kwangaxeshanye, uyilo oluchasene nenkungu lweengcango zeglasi ezicacileyo kunye nokulungiswa kobushushu bombala wezibane ze-LED zangaphakathi (ukukhanya okumhlophe okufudumeleyo okungu-4000K kwenza iidizethi zibe nemibala ngakumbi) ziye zaba ngundoqo ekuphuculeni ukutsala kwemveliso. Ixabiso lezixhobo zorhwebo ezinje liyi-5,000-20,000 yuan. Iimpawu zangaphandle zithatha indawo kwimarike ephezulu ngeenzuzo zobuchwepheshe, ngelixa iimpawu zasekhaya ziphumelela ngokusebenza kweendleko phakathi kwabathengisi abancinci nabaphakathi.
Imakethi yasekhaya: ukwenziwa kwezinto ezincinci kunye nokunyuka kobukrelekrele
Iimfuno zabasebenzisi bekhaya zigxile "kumthamo omncinci, ukusebenza lula, kunye nembonakalo ephezulu". Iifriji ezincinci zekhekhe ezinomthamo we-50-100L ziye zaba zizinto eziqhelekileyo, ezinokufakwa kwiikhabhathi zasekhitshini okanye zibekwe kwigumbi lokuhlala ukuze zihlangabezane neemfuno zokugcina izidlo zemihla ngemihla zeentsapho zabantu aba-3-5. Ukuphuculwa kolwazi ngempilo kwenza abasebenzisi bekhaya banikele ingqalelo engakumbi kukhuseleko lwezinto eziphathekayo, kwaye iimveliso ezisebenzisa iitanki zangaphakathi zentsimbi engagqwaliyo ezingama-304 kunye netekhnoloji yokufriji engenafluorine zithandwa kakhulu. Ngokwexabiso, iifriji zekhekhe zasekhaya zibonisa ukusasazwa kwe-gradient: iimodeli ezisisiseko (800-1500 yuan) zihlangabezana neemfuno ezilula zokufriji; iimodeli eziphakathi ukuya kweziphezulu (2000-5000 yuan) zixhotyiswe ngolawulo lobushushu olukrelekrele (uhlengahlengiso lobushushu olukude lwe-APP yeselula), ukulungiswa komswakama (ukuthintela iikhekhe ukuba zome) kunye neminye imisebenzi, kunye nokukhula okukhulu.
Ukugubungela ngokupheleleyo amaxabiso kunye nokulungiswa kwemeko
Imarike inazo zonke izinto ukusuka kwiikhabhathi ezilula zokubonisa ezifrijiweyo zabathengisi abahambahambayo (ngaphantsi kwe-1,000 yuan) ukuya kwiimodeli ezenzelwe wena zezikhululo zeedizethi zehotele ezineenkwenkwezi ezintlanu (ixabiso leyunithi lidlula i-50,000 yuan), ezigubungela zonke iimfuno zeendawo ukusuka kwiindawo eziphantsi ukuya kwiindawo eziphezulu. Olu luhlu oluhlukeneyo lwenza iifriji zekhekhe zingabi zizixhobo zokugcina kuphela kodwa zikwa "namakhadi eshishini okubonisa" eevenkile zokubhaka kunye "nezinto ezintle zobomi" kwiintsapho.
Ubuchule bobuchwephesha kunye neendlela zekamva: ubukrelekrele, ukhuseleko lwendalo, kunye nokudityaniswa kweendawo
Ubuchule bobuchwephesha yeyona njini iphambili yokukhula okuqhubekayo kwemarike yeefriji zekhekhe. Iimveliso zexesha elizayo ziya kwenza inkqubela phambili kubukrelekrele, ukusebenza kokusingqongileyo, kunye nokuziqhelanisa nendawo.
Ukungena ngokukhawuleza kobukrelekrele
Kulindeleke ukuba ngo-2030, izinga lokungena kwimarike kweefriji zekhekhe ezikrelekrele lidlule kwi-60%. Okwangoku, iifriji zekhekhe ezikrelekrele zorhwebo zifikelele "kwiinguqulelo ezintathu": ulawulo lobushushu olukrelekrele (ukubeka esweni ubushushu bangaphakathi ngexesha langempela ngokusebenzisa izinzwa, ukulungiswa ngokuzenzekelayo xa ukuphambuka kudlula kwi-0.5℃), ukubonakaliswa kokusetyenziswa kwamandla (i-APP yokubonisa ukusetyenziswa kwamandla ngexesha langempela ukuze kuphuculwe iindleko zokusebenza), kunye nesilumkiso sempahla (ukuchonga impahla yekhekhe ngeekhamera ukukhumbuza ukuzaliswa kwakhona). Iimodeli zasekhaya ziyaphucuka ziye kwezo "zinobuhlobo", ezifana nokulungiswa kobushushu obulawulwa lilizwi kunye nokuhambelana ngokuzenzekelayo kweendlela zokugcina ngokweentlobo zekhekhe (ezifana neekhekhe ze-chiffon ezifuna ukufuma okuphantsi kunye ne-mousses ezifuna ubushushu obuphantsi obuhlala buhleli), ukunciphisa umda wokusetyenziswa.
Ukhuseleko lokusingqongileyo kunye noyilo lokonga umbane luba yinto eqhelekileyo
Ngokuphucula umgaqo-nkqubo we-"dual carbon" kunye nokuqiniswa kweengcamango zokusetyenziswa okuluhlaza, iimpawu zokukhusela okusingqongileyo zeefriji zekhekhe ziye zabaluleka ngakumbi. Abavelisi baqalise ukusebenzisa iifriji ezinobuhlobo nokusingqongileyo (ezifana nolwelo lokusebenza lwendalo lwe-R290, olunexabiso le-GWP elikufutshane ne-0) ukuze zithathe indawo yeFreon yendabuko. Ngokuphucula ukusebenza kwecompressor kunye nezixhobo zokukhusela (iiphaneli zokukhusela i-vacuum), ukusetyenziswa kwamandla kuncitshiswe ngaphezulu kwama-20%. Ezinye iimodeli eziphezulu nazo zinendlela "yokonga amandla ebusuku", enciphisa ngokuzenzekelayo amandla okupholisa, afanelekileyo kwiivenkile zokubhaka ngexesha leeyure ezingezizo ezeshishini, igcina ngaphezulu kwama-300 degrees ombane ngonyaka.
Ukuhlanganiswa kwemisebenzi emininzi kunye nendawo kwandisa imida
Iifriji zekeyiki zanamhlanje zidlula kumsebenzi omnye wokugcina kwaye ziguqukela ekudityanisweni "kokugcina + ukubonisa + ukusebenzisana". Iimodeli zorhwebo zongeze izikrini ezisebenzisanayo ukubonisa ulwazi lwezinto eziluhlaza zekeyiki kunye neenkqubo zemveliso, nto leyo ephucula ukuthembana kwabathengi. Iimodeli zasekhaya ziyilwe ngeenxalenye ezisuswayo ukuze zilungele ukugcinwa kwezithako ezahlukeneyo ezifana neekeyiki, iziqhamo, kunye netshizi. Ezinye iimodeli zide zidibanise umsebenzi omncinci wokwenza umkhenkce, zilungelelanisa neemeko zedizethi zasehlotyeni. Idatha ibonisa ukuba iifriji zekeyiki ezinemisebenzi engaphezulu kwemibini yemiboniso zinokwanda kwama-40% ekuthengeni kwakhona kweWill kwabasebenzisi.
Imeko entle yexesha elide kumandla emveliso kunye nemfuno
Ngokwanda kweshishini lokubhaka, amandla okuvelisa kunye nemfuno yeefriji zekhekhe ziya kuqhubeka zikhula. Kulindeleke ukuba amandla okuvelisa onke eefriji zekhekhe eTshayina aya kufikelela kwiiyunithi ezili-18 lezigidi ngo-2025 (ama-65% okusetyenziswa kwezorhwebo kunye nama-35% okusetyenziswa kwekhaya), kunye nemfuno yeeyunithi ezili-15 lezigidi; ngo-2030, amandla okuvelisa kulindeleke ukuba anyuke aye kwiiyunithi ezingama-28 lezigidi, kunye nemfuno yeeyunithi ezingama-25 lezigidi, kwaye isabelo semarike yehlabathi siya kudlula ama-35%. Ukukhula ngaxeshanye kwamandla okuvelisa kunye nemfuno kuthetha ukuba ukhuphiswano lweshishini luya kugxila ekuhlukeni kwetekhnoloji kunye nokuvelisa izinto ezintsha. Nabani na onokubamba ngokuchanekileyo iimfuno ezahlulwe ngokweemarike zorhwebo nezasekhaya uya kukhokela kwisabelo sokukhula.
Imakethi yefriji yeekeyiki ngo-2025 imi kwindawo apho kuphuculwa khona ukusetyenziswa kwezinto ezintsha kunye nobuchwepheshe obutsha. Ukusuka ekusetyenzisweni komgangatho eMpuma China ukuya kwisantya sokwanda kwemarike yokutshona, ukusuka ekuphuculweni kobuchwephesha kwezixhobo zorhwebo ukuya ekuveliseni iimveliso zasekhaya ezisekelwe kwindawo entsha, iifriji zeekeyiki azisezona "zixhobo zokukhenkceza" zilula kodwa "ziziseko" zophuhliso lweshishini lokubhaka kunye "nezinto ezisemgangathweni" zobomi bosapho obusemgangathweni. Kwixesha elizayo, ngokusetyenziswa okunzulu kwetekhnoloji ekrelekrele nenobuhlobo nokusingqongileyo kunye nokwanda okuqhubekayo kweemeko zokusetyenziswa kweekeyiki, imakethi yeefriji zeekeyiki iya kungenisa indawo yokukhula ebanzi.
Ixesha lokuposa: Sep-04-2025 Imbono: