Kwiminyaka yakutshanje, ngokufudumeza okuqhubekayo kwemarike yabathengi behlabathi, iifriji zekhekhe, njengezixhobo eziphambili zokugcina ikhekhe kunye nomboniso, zingena kwixesha legolide lokukhula ngokukhawuleza. Ukusuka kwimiboniso yobuchwephesha kwiibhaka zorhwebo ukuya kugcino olugqwesileyo kwiimeko zekhaya, imfuno yentengiso yeefriji zekeyiki ihlala yahlulwe, ukungena kwingingqi kuya kusiba nzulu, ukusungulwa kwetekhnoloji kukhawulezisa ukuphindaphinda, kwaye baneempawu zesicelo esisodwa kunye nokwahlula. Oku kulandelayo kuhlalutya indlela yophuhliso lwemarike yefriji yekeyiki ngo-2025 ukusuka kumacala amathathu: ubungakanani bemarike, amaqela abathengi, kunye neendlela zobuchwepheshe. Ngokwezibalo zeRed Meal Industry Research Institute, isikali semakethi yokubhaka kulindeleke ukuba sifikelele kwi-116 yeebhiliyoni zeeyuan ngo-2025. Ukusukela ngoMeyi inani le-2025 leevenkile lifikelele kuzwelonke. 338,000, kwaye imfuno yeekhabhathi zekeyiki inyuke ngama-60%.
Ubungakanani beMarike kunye noSasazo lweNgingqi: IMpuma yeTshayina iKhokela, iMarike eZikayo iba yiPole entsha yokuKhula
Ulwandiso lwemakethi yefriji yekeyiki lubonisa ukongamela kokusetyenziswa kwemimandla ephuhliswe ngokwezoqoqosho kwaye ikwabonisa amandla amakhulu emarike ezikayo.
Ngokubhekiselele kubungakanani bentengiso, ukuxhamla ekwandisweni kwekhonkco leebhaka, ukuthandwa kweemeko zokubhaka ekhaya, kunye nokunyuka kokusetyenziswa rhoqo kweedessert, imakethi yefriji yekeyiki igcine ukukhula okuphindwe kabini kwiminyaka yakutshanje. Ngokubhekiselele kwisingqisho sokukhula kwekhonkco lokubhaka, isikali semakethi yefriji yekeyiki yaseTshayina kulindeleke ukuba idlule kwi-9 yeebhiliyoni zeeyuan ngo-2025, ifezekise ukukhula okuphindwe kabini xa kuthelekiswa no-2020. Oku kukhula akuveli kuphela kwimfuno yokuhlaziywa kwezixhobo kwimarike yorhwebo kodwa nokunyuka ngokukhawuleza kweefriji ezincinci zekhaya. Ngokuduma kweekeyiki ezenziwe ekhaya kunye nezimuncumuncu, imfuno yabathengi “yokwenziwa, igcinwe ngokukhawuleza, kwaye ityiwe isentsha” ikhuthaze ukunyuka kwemarike yasekhaya.
Ngokumalunga nokusabalalisa kwingingqi, i-East China ikhokela ilizwe nge-38% yesabelo semarike, ibe yindawo engundoqo yokusetyenziswa kwefriji yekhekhe. Lo mmandla uneshishini lokubhaka eliqolileyo (elifana nokuxinana kweebrendi zokubhaka ngetyathanga eShanghai nakwindawo yeHangzhou phakathi kwabaphezulu elizweni), abahlali banomthamo ophezulu wokusetyenziswa kwedizethi, kwaye imfuno yokuphucula iifriji zekeyiki yorhwebo yomelele. Kwangaxeshanye, ingqikelelo yobomi obugqwesileyo phakathi kweentsapho zaseMpuma China ibalasele, kwaye izinga lokungena kwiifriji zekeyiki ezincinci zekhaya liyipesenti ezili-15 ngaphezulu komndilili wesizwe.
Imakethi etshonayo (izixeko ezikwinqanaba lesithathu nelesine kunye neengingqi) zibonisa ukukhula okunamandla, ukukhula kwentengiso kulindeleke ukuba kufikelele kuma-22% ngo-2025, kudlule kude kwi-8% kwizixeko ezikwinqanaba lokuqala. Emva koku kukwandiswa okukhawulezayo kweendawo zokubhaka kwimarike ezikayo. Imodeli "yeti + yokubhaka" eqhutywa ziimpawu ezifana neMixue Bingcheng kunye neGuming iye yatshona, yavelisa inani elikhulu leemfuno zezixhobo zokubhaka ezincinci kunye neziphakathi. Kwangaxeshanye, ukufuna kwabahlali basezidolophini ukutyiwa komsitho kuphucukile, kwaye imfuno yokugcina iikeyiki zomhla wokuzalwa kunye nezimuncumuncu zasekhaya ikhuthaze ukuthandwa kweefriji zekeyiki zasekhaya. Ukutshona kwemijelo ye-e-commerce kunye nokuphuculwa kwenkqubo yezothutho kwenze ukuba iimodeli zamakhaya ezingabizi kakhulu zifikelele kule mimandla ngokukhawuleza.
Kwinqanaba lemarike yehlabathi, amazwe aseYurophu naseMelika anemarike yefriji yekeyiki evuthiweyo ngenxa yenkcubeko yabo yokubhaka ixesha elide, kodwa ukukhula kuyancipha. Iimarike ezikhulayo ezimelwe yi-China kunye ne-Asia-mpuma ye-Asia, ezixhomekeke ekuphuculweni kokusetyenziswa kunye nokwandiswa kweshishini lokubhaka, ziba ngamanqaku okukhula okuphambili kwimfuno yefriji yekeyiki yehlabathi. Kulindeleke ukuba imakethi yefriji yekeyiki yaseTshayina ithathe i-28% yemarike yehlabathi ngo-2025, ukonyuka ngepesenti ezili-10 xa kuthelekiswa no-2020.
Amaqela abathengi kunye nokuma kweMveliso: Ukwahlulahlula iSiceni kuqhubela ukuNxulutywa kweeMveliso
Amaqela abathengi beefriji zekeyiki zibonisa iimpawu ezibonakalayo zokwahlula indawo. Umahluko wemfuno phakathi kweemarike zorhwebo kunye nekhaya ukhuthaze ukulungiswa kokubekwa kwemveliso kunye nokugubungela ngokupheleleyo uluhlu lwamaxabiso.
Imarike yoRhwebo: ijolise kwimfuno yobuchwephesha, igxininisa zombini umsebenzi kunye nomboniso
Iivenkile zokubhaka kunye neendibano zocweyo zeedessert ngabasebenzisi abaphambili beefriji zekeyiki zorhwebo. Amaqela anjalo aneemfuno ezingqongqo kumthamo, ukuchaneka kokulawula ubushushu, kunye nesiphumo sokubonisa izixhobo. Ngokomzekelo, iimveliso zekhonkco eziphezulu zivame ukukhetha iifriji zekeyiki kunye neenkqubo zokupholisa umoya ezingenayo yiqabaka (imposiso yokulawula ubushushu ≤ ± 1℃) ukuqinisekisa ukuba iikeyiki zekhrimu, iimousses, kunye nezinye izimuncumuncu aziwohloki kwiqondo eliphezulu lokugcinwa kweqondo le-2-8℃. Kwangaxeshanye, uyilo oluchasene nenkungu lweengcango zeglasi ezicacileyo kunye nohlengahlengiso lobushushu bombala wesibane se-LED sangaphakathi (4000K ukukhanya okufudumeleyo okumhlophe kwenza ukuba iidessert zibe nemibala emininzi) ibe sitshixo ekwandiseni umtsalane wemveliso. Ixabiso lezo zixhobo zorhwebo ubukhulu becala yi-5,000-20,000 yuan. Iimpawu zangaphandle zihlala kwimarike ephezulu kunye neenzuzo zobuchwepheshe, ngelixa iimveliso zasekhaya ziphumelela ngokusebenza kweendleko phakathi kwabarhwebi abancinci nabaphakathi.
Imarike yasekhaya: i-miniaturization kunye nokunyuka kobukrelekrele
Iimfuno zabasebenzisi basekhaya zijolise “kwisakhono esincinci, ukusebenza lula, kunye nenkangeleko ephezulu”. Iifriji ezincinci zekhekhe ezinomthamo we-50-100L ziye zaba yinto eqhelekileyo, enokuthi ifakwe kwiikhabhinethi zasekhitshini okanye zibekwe kwigumbi lokuhlala ukuze zihlangabezane neemfuno zemihla ngemihla yokugcina i-dessert yeentsapho ze-3-5. Ukuphuculwa kolwazi lwezempilo kwenza abasebenzisi bezindlu bahlawule ngakumbi ukhuseleko lwezinto eziphathekayo, kunye neemveliso ezisebenzisa i-tank yangaphakathi ye-304 yensimbi engenasici kunye ne-fluorine-free-free teknoloji ithandwa kakhulu. Ngokwexabiso, iifriji zekhekhe zekhaya zibonisa ukusabalalisa i-gradient: iimodeli ezisisiseko (800-1500 yuan) zihlangabezana neemfuno ezilula zefriji; iimodeli eziphakathi ukuya phezulu (2000-5000 yuan) zixhotyiswe ngokulawula ubushushu obukrelekrele (i-mobile APP uhlengahlengiso olukude lobushushu), uhlengahlengiso lokufuma (ukuthintela amaqebengwana ukuba ome) kunye neminye imisebenzi, ngokukhula okubonakalayo.
Ukugubungela ngokupheleleyo uluhlu lwamaxabiso kunye nokulungiswa kwendawo
Imarike inayo yonke into ukusuka kwiikhabhathi ezilula zokubonisa efrijini kubathengisi abahambahambayo (ngaphantsi kwe-yuan eyi-1,000) ukuya kwiimodeli ezilungiselelwe kwizikhululo zehotele ye-dissert ye-five-star (ixabiso leyunithi lidlula i-50,000 ye-yuan), equka zonke iimfuno ze-scene ukusuka kwisiphelo esisezantsi ukuya kwisiphelo esiphezulu. Oku kubekwa kwahlukeneyo kwenza ukuba iifriji zekeyiki zingabizizixhobo zokugcina kuphela kodwa "zibonise amakhadi oshishino" eebhaka kunye "nezinto zobuhle bobomi" kwiintsapho.
Utshintsho lweTekhnoloji kunye neeMpawu ezizayo: Ubukrelekrele, uKhuseleko lweNdalo, kunye noManyano lweNdawo
Itekhnoloji entsha yeyona njini yokukhula okuqhubekayo kwimakethi yefriji yekeyiki. Iimveliso zexesha elizayo ziya kwenza impumelelo kubukrelekrele, ukusebenza kokusingqongileyo, kunye nokuguquguquka kwendawo.
Ukungena okukhawulezileyo kobukrelekrele
Kulindeleke ukuba ngo-2030, izinga lokungena kwimarike yeefriji zekeyiki ezihlakaniphile ziya kudlula i-60%. Okwangoku, iifriji zekhekhe ezihlakaniphile zorhwebo zifezekise "i-modernizations ezintathu": ulawulo lweqondo lokushisa oluhlakaniphile (ukubeka iliso ngexesha langempela lobushushu bangaphakathi ngokusebenzisa i-sensor, ukulungelelaniswa ngokuzenzekelayo xa ukuphambuka kudlula i-0.5 ℃), ukubonwa kokusetyenziswa kwamandla (i-APP yangempela-ixesha lokubonisa ukusetyenziswa kwamandla ukunyusa iindleko zokusebenza), kunye nesilumkiso se-inventri (ukuchonga i-cake inventory to replenish camera). Iimodeli zasekhaya ziphucula "ezinobuvila", ezifana nokulungelelaniswa kweqondo lokushisa elilawulwa lilizwi kunye nokulinganisa ngokuzenzekelayo iindlela zokugcina ngokweentlobo zekhekhe (ezifana namaqebelengwane e-chiffon adinga umswakama ophantsi kunye ne-mousses efuna ukushisa okuphantsi rhoqo), ukunciphisa umda wokusetyenziswa.
Ukhuseleko lokusingqongileyo kunye noyilo lokonga umbane luba semgangathweni
Ngokuqhubela phambili komgaqo-nkqubo "wekhabhoni ezimbini" kunye nokujula kweengcamango zokusetyenziswa okuluhlaza, iimpawu zokusingqongileyo zokukhusela iifriji zekhekhe ziye zibaluleke kakhulu. Abavelisi sele beqalisile ukusebenzisa izikhenkcezisi ezihambelana nokusingqongileyo (ezifana ne-R290 yolwelo olusebenzayo lwendalo, olunexabiso le-GWP elikufutshane ne-0) ukuze kuthathelwe indawo iFreon yesintu. Ngokulungisa ukusebenza kwe-compressor kunye nezixhobo zokugquma (iipaneli zokuvala i-vacuum), ukusetyenziswa kwamandla kuye kwancitshiswa ngaphezu kwe-20%. Ezinye iimodeli eziphezulu zine "imowudi yokugcina amandla ebusuku", enciphisa ngokuzenzekelayo amandla efriji, afanelekileyo kwiibhakabhaka ngexesha leeyure ezingekho zoshishino, ukugcina ngaphezu kwama-300 degrees ombane ngonyaka.
Imisebenzi emininzi kunye nokudibanisa indawo yandisa imida
Iifriji zekeyiki zanamhlanje ziqhekeza umsebenzi omnye wokugcina kwaye ziguqukela ekudibaneni "kokugcina + ukubonisa + ukusebenzisana". Iimodeli zoRhwebo zongeze izikrini ezisebenzisanayo ukubonisa ulwazi lwezinto eziphathekayo zekhekhe kunye neenkqubo zokuvelisa, ukuphucula ukuthembela kwabathengi. Iimodeli zasekhaya ziyilwe ngezahlulo ezinokususwa ukuze kugcinwe ukugcinwa kwezithako ezahlukeneyo ezinje ngeekeyiki, iziqhamo, kunye neetshizi. Ezinye iimodeli zide zidibanise umsebenzi omncinci wokwenza i-ice, ukulungelelanisa kwiimeko ze-dessert zasehlotyeni. Idatha ibonisa ukuba iifriji zekeyiki ezinemisebenzi ye-scene engaphezu kwe-2 inokwanda kwe-40% kwi-repurchase yabasebenzisi.
Intsingiselo yexesha elide elungileyo kumthamo wemveliso kunye nemfuno
Ngokwandiswa kweshishini lokubhaka, amandla okuvelisa kunye nemfuno yeefriji zekhekhe ziya kuqhubeka zikhula. Kulindeleke ukuba iChina iyonke imveliso yeefriji zeekeyiki iya kufikelela kwi-18 lezigidi zeeyunithi ngo-2025 (i-65% isetyenziselwa urhwebo kunye ne-35% yokusetyenziswa ekhaya), kunye nemfuno ye-15 yezigidi zeeyunithi; ngo-2030, umthamo wemveliso kulindeleke ukuba unyuke ukuya kwi-28 yezigidi zeeyunithi, kunye nemfuno ye-25 yezigidi zeeyunithi, kunye nesabelo semarike yehlabathi siya kudlula i-35%. Ukukhula okuhambelanayo komthamo wemveliso kunye nemfuno kuthetha ukuba ukhuphiswano lweshishini luya kugxila kulwahlulo lwetekhnoloji kunye nokuveliswa kwezinto ezintsha. Nabani na onokuthi abambe ngokuchanekileyo iimfuno eziHluliweyo zeemarike zorhwebo kunye nekhaya uya kukhokela kwisahlulo sokukhula.
Imakethi yefriji yekeyiki ngo-2025 imi kwindawo yokuphucula ukusetyenziswa kunye nokutsha kwetekhnoloji. Ukusuka ekusetyenzisweni okusemgangathweni eMpuma China ukuya kumaza odumo kwimarike etshonayo, ukusuka kuphuculo lobuchwephesha bezixhobo zorhwebo ukuya kwindawo entsha esekwe kwindawo entsha yeemveliso zasekhaya, iifriji zekeyiki azisalula "izixhobo zefriji" kodwa "iziseko" zophuhliso lweshishini lokubhaka kunye "nezinto eziqhelekileyo" zobomi bosapho olusemgangathweni. Kwixesha elizayo, ngokusetyenziswa okunzulu kobuchwephesha obunengqondo kunye nobume bendalo kunye nokwandiswa okuqhubekayo kwemeko yokusetyenziswa kokubhaka, imarike yefriji yekeyiki iya kungenisa indawo yokukhula ebanzi.
Ixesha lokuposa: Sep-04-2025 Iimbono: