Ukususela ngo-2025, ishishini lehlabathi eliqandisiweyo liye laqhubeka nokukhula okuzinzileyo phantsi kwempembelelo ephindwe kabini yokuphuculwa kwetekhnoloji kunye notshintsho kwimfuno yabathengi. Ukusuka kwicandelo elihlukanisiweyo lokutya okomisiweyo okuqandisiweyo ukuya kwimarike iyonke egubungela ukutya okuqandisiweyo ngokukhawuleza nokuqandisiweyo, eli shishini libonisa ipateni yophuhliso eyahlukeneyo. Ubuchule bobuchwephesha kunye nokuphucula ukusetyenziswa kube ziinjini eziphambili zokukhula.
I. Ubungakanani bemarike: Ukukhula okuncinci ukusuka kumasimi ahlukeneyo ukuya kushishino luphela
Ukususela ngo-2024 ukuya ku-2030, imakethi yokutya okomisiweyo eqandisiweyo iya kwanda ngesantya sokukhula sonyaka esidibeneyo se-8.35%. Ngo-2030, ubungakanani bemakethi kulindeleke ukuba bufikelele kwi-5.2 yeebhiliyoni zeerandi zaseMelika. Ukukhula kwayo ikakhulu kuvela ekuphuculeni ulwazi ngempilo kunye nokuthandwa kweemveliso ezilungele ukutyiwa.
(1) Imfuno yokunceda abantu ivelisa imakethi yetriliyoni zeedola
Ngokwedatha yeMordor Intelligence, ngo-2023, ubungakanani bemarike yokutya okomisiweyo kwihlabathi liphela bufikelele kwi-2.98 yeebhiliyoni zeedola zaseMelika, kwaye banda ngakumbi ukuya kuthi ga kwi-3.2 yeebhiliyoni zeedola zaseMelika ngo-2024. Ezi mveliso zigubungela iindidi ezininzi ezifana nemifuno, iziqhamo, inyama kunye nenkukhu, kunye nokutya okulula, ukuhlangabezana neemfuno zabathengi zokutya okulungele ukutyiwa kunye nokutya okulula.
(2) Indawo ebanzi yemarike
Idatha evela kwiGrandview Research ibonisa ukuba ngo-2023, ubungakanani bemarike yokutya okukhenkcezisiweyo kwihlabathi liphela bufikelele kwi-193.74 yeebhiliyoni zeerandi zaseMelika. Kulindeleke ukuba ikhule ngesantya sokukhula sonyaka esidibeneyo se-5.4% ukusuka ngo-2024 ukuya ku-2030. Ngo-2030, ubungakanani bemarike buza kudlula i-300 yeebhiliyoni zeerandi zaseMelika. Phakathi kwazo, ukutya okukhenkcezisiweyo ngokukhawuleza lolona didi luphambili. Ngo-2023, ubungakanani bemarike bufikelele kwi-297.5 yeebhiliyoni zeerandi zaseMelika (Fortune Business Insights). Izidlo ezikhenkcezisiweyo kunye neemveliso ezibhakiweyo zenza umlinganiselo ophezulu (37%).
II. Imizamo yokusebenzisana kokusetyenziswa, ubuchwepheshe kunye nothungelwano lokubonelela
Ngokukhawuleziswa kokukhula kwezixeko kwihlabathi liphela, kwiimarike zaseMntla Melika naseYurophu, izinga lokungena kwezidlo eziqandisiweyo ngokukhawuleza kunye nezitya ezilungisiweyo liphezulu. Ngo-2023, ukutya okulungele ukutyiwa kubalelwa kwi-42.9% yemarike eqandisiweyo. Kwangaxeshanye, ulwazi ngempilo lukhuthaza abathengi ukuba bakhethe iimveliso eziqandisiweyo ezinezongezo eziphantsi kunye nesondlo esiphezulu. Idatha ibonisa ukuba ngo-2021, imfuno yehlabathi yokutya okunempilo okuqandisiweyo inyuke nge-10.9%, phakathi kwazo iimveliso zesidlo sakusasa zibonise ukwanda okukhulu.
(1) Inkqubela phambili kwezobuchwepheshe kunye nokubekwa emgangathweni kwemizi-mveliso
Uphuhliso kwitekhnoloji yokuqandisa luphawu lophuhliso lweshishini. Iifriji ezinyibilikisa ngokuzenzekelayo zorhwebo ziye zaba lukhetho oluphambili lokucubungula ukutya okuphezulu. Ithiyori "ye-TTT" (ukunyamezela ubushushu bexesha nomgangatho) kwicandelo lokuqandisa ngokukhawuleza ikhuthaza ukwenziwa kwemveliso ngokwemigangatho. Idityaniswe netekhnoloji yokuqandisa ngokukhawuleza nganye nganye, iphucula ukusebenza kakuhle kwemveliso kokutya okuqandisiweyo.
(2) Ukuphuculwa ngokubambisana kwezinto ezidityanisiweyo
Ukususela ngo-2023 ukuya ku-2025, ubungakanani bemarike ye-cold chain logistics yehlabathi bufikelele kwi-292.8 yeebhiliyoni zeedola zaseMelika. I-China, enesabelo se-25%, ibe yindawo ebalulekileyo yokukhula kummandla we-Asia-Pacific. Nangona iitshaneli ezingaxhunyiwe kwi-intanethi (iivenkile ezinkulu, iivenkile ezithengisa izinto eziluncedo) zisathatha i-89.2% yesabelo, iimpawu ezifana ne-Goodpop zikhuthaza ukwanda kokungena kweetshaneli kwi-intanethi ngokuthengisa ngokuthe ngqo iimveliso zomkhenkce wendalo ngeewebhusayithi ezisemthethweni.
Kwangaxeshanye, imfuno yophuhliso lwemizi-mveliso kwishishini lokupheka (njengokuthengwa kweemveliso eziqandisiweyo ezigqityiweyo ziivenkile zokutyela) iqhubela phambili ukukhula kwemarike ye-B-end. Ngo-2022, ukuthengiswa kokutya okuqandisiweyo kwihlabathi liphela kunyuke nge-10.4%. Inkukhu ecutshungulwayo, ipizza eqandisiweyo ngokukhawuleza kunye nezinye iindidi zifunwa kakhulu.
III. Ilawulwa yiYurophu neMelika, iAsia-Pacific iyakhula
Ngokwembono yengingqi, uMntla Melika kunye neYurophu ziimarike ezivuthiweyo zokutya okukhenkcezisiweyo. Imikhwa yokutya okuvuthiweyo kunye neziseko ezipheleleyo zekhonkrithi yekhonkrithi zezona nzuzo ziphambili. Ummandla we-Asia-Pacific ubekwe kwindawo yesithathu ngesabelo se-24%, kodwa unamandla okukhula abalaseleyo: Ngo-2023, ubungakanani bemarike yezinto ezikhenkcezisiweyo zaseTshayina zifikelele kwi-73.3 yeebhiliyoni zeedola zaseMelika, ezibalelwa kwi-25% yenani lilonke lehlabathi. Iimarike ezikhulayo ezifana ne-Indiya kunye ne-Southeast Asia zibone ukunyuka okukhawulezileyo kwinqanaba lokungena kokutya okukhenkcezisiweyo ngenxa yesabelo sabantu kunye nenkqubo yokufudukela ezidolophini, zibe ngamanqaku amatsha okukhula kushishino.
IV. Ukuthengiswa okukhulayo kweekhabhathi zokubonisa ezikhenkcezisiweyo
Ngokukhula koqoqosho lweshishini lokutya okukhenkcezisiweyo, intengiso yeekhabhathi zokubonisa ezikhenkcezisiweyo (iifriji ezithe nkqo, iifriji zesifuba) nayo inyukile. UNenwell uthe kukho imibuzo emininzi yabasebenzisi malunga nokuthengiswa kulo nyaka. Kwangaxeshanye, ikwajongene nemingeni kunye namathuba. Ukuvelisa iifriji zorhwebo ezikumgangatho ophezulu kunye nokusebenzisa ubuchwepheshe obutsha ukuphelisa izixhobo ezindala zokukhenkceziswa.
Ishishini eliqandisiweyo lehlabathi liphela litshintsha ukusuka kwimfuno eqinileyo "yohlobo lokusinda" ukuya ekusetyenzisweni "kohlobo lomgangatho". Uphuhliso lwetekhnoloji kunye nokuphindaphinda kwemfuno ngokudibeneyo kudwelisa isicwangciso sokukhula kweshishini. Amashishini kufuneka agxile ekuveliseni imveliso kunye nokwenza ngcono uthungelwano lokubonelela ukuze abambe indawo yemarike ekhulayo rhoqo, ngakumbi kwizixhobo zokukhenkceza ezinemfuno enkulu eqinileyo.
Ixesha lokuposa: Epreli-03-2025 Imbono: