Izinga lokukhula kwemarike yaphesheya ngo-2025 lilungile, kwaye impembelelo ye-nenwell brand phesheya inyukile. Kwisiqingatha sokuqala somsebenzi wonyaka, nangona bekukho ilahleko ethile, umthamo opheleleyo wokuthumela ngaphandle uye wanda ngokuqhubekayo, oya kuba yinkqubo yexesha elide.
Ukusukela ngoMatshi ukuya kuJuni, izinto ezininzi ezingaqinisekanga ziye zavela, kunye neengxaki rhoqo ezifana nokulibaziseka kokuhanjiswa kwefektri. Ukujongana nale mingeni inzima, izibonelelo zoluntu ezingaphezulu zifuna ukutyalwa ukusombulula iingxaki, kwaye ingqwalasela kufuneka inikwe ekusombululeni nasekusingatheni imiba.
Ubungakanani bokuthunyelwa kweefriji kunye nezinye izixhobo zehlile.
Xa kuthelekiswa nedatha ukususela ngoJanuwari ukuya kuJulayi 2024, kukho ukwehla ngokubanzi ngama-40%. Phakathi kwabo, izinga lokugqitywa kweereyili zesikhokelo zezixhobo zefriji kuphela malunga ne-30%, echaphazelekayo kakhulu kwiirhafu, kunye nempembelelo ebalulekileyo yezinye izinto ezahlukeneyo.
Imarike yaphesheya ngenene lijelo elibalulekileyo lokuqhuba uphuhliso lwe-nenwell. Phakathi kwazo, iUnited States lelona lizwe likhulu lokuthumela ngaphandle kwiifriji zaseTshayina, libalelwa kwi-60%, kunye nokuthunyelwa kwamanye amazwe kumazwe aseMzantsi naseMpuma Asia kwi-40%. Kutshanje, ii-odolo zezixhobo zefriji zevenkile enkulu kunye neekhabhinethi zesiselo ziye zanda, kodwa ubungakanani abukho bukhulu.
Esona sizathu siphambili sichaphazela imibuzo sikwimeko yorhwebo. Ngenxa yempembelelo yamashishini ohlobo olusuka eUnited Kingdom, eUnited States, eItali nakwamanye amazwe, amashishini amancinci achaphazeleke kakhulu. Kulo mxholo, i-nenwell yathi inokutshintsha kuphela ukusuka kwisixhobo esiphakathi ukuya kwiimveliso eziphezulu, ukulawula ngokungqongqo impembelelo yezinto eziphambili ezifana nexabiso, umgangatho, kunye nenkonzo, kunye nokuseka igama elihle.
Ukuze ukwandisa impembelelo uphawu, iya kuthatha inxaxheba kumboniso Singapore ngo-Oktobha 2025, apho iya kusungula iifriji ezintsha zorhwebo nkqo, iikhabhathi idesktop 2-ucweyo ikeyiki, kunye nothotho ezahlukeneyo iikhabhathi ice cream, ngempumelelo ukwandisa ukuthembela kwimarike phesheya kwi-brand nenwell. Ngelo xesha, izicwangciso zenziwe kwimiboniso ye-2026 Canton Fair.
Kwiminyaka yakutshanje, iNenwell ifumene iziphumo ezibalulekileyo kwisikhenkcisi, ukugcinwa ngokutsha, kunye nolawulo olukrelekrele lwetekhnoloji yesikhenkcisi. Inokuhlangabezana nokwenza ngokwezifiso ngokweemfuno ezahlukeneyo zabasebenzisi, iyile kwaye ivelise izixhobo ezizezakho, ikhuthaze inguqu ukusuka kwi-OEM ukuya kwi-ODM, kwaye yandise imida yengeniso ephezulu.
Ishishini ngokubanzi likholelwa ukuba urhwebo lwehlabathi ngo-2025 luya kujongana nemingeni ngokubhekiselele kuthutho lwaselwandle, iirhafu, njl. Oku kunjalo ngokwenene, okuye kwavumela amashishini amancinci naphakathi ukuba aphucule amandla abo okumelana nemingcipheko. Kuphela kungokusombulula iingxaki ezininzi eziziswe lurhwebo apho kunokwenziwa impumelelo entsha.
Ixesha lokuposa: Sep-02-2025 Iimbono: