Ngaphakathi kwendawo yorhwebo yangoku, imakethi yekeyiki yekhabhathi ibonisa iimpawu zophuhliso ezahlukileyo. Ukwenza uhlalutyo olunzulu lwethemba layo lemarike ukuchonga iintsingiselo kunye namathuba exesha elizayo kubaluleke kakhulu. Uphuhliso lwangoku lwentengiso lubonisa ukuba ishishini lokubhaka elichumileyo liqhuba ukukhula okuzinzileyo kokubini ukubonelela kunye nemfuno yeekhabhathi zokubonisa iikeyiki.
Kule minyaka mihlanu idlulileyo, iimarike zaseYurophu nezaseMelika ziye zanda ngesantya sonyaka esimalunga ne-8%, kunye nale ndlela yokukhula kuqikelelwa ukuba iya kuqhubeka kule minyaka mithathu izayo.
Ngokuphathelele kukhuphiswano lwemarike, iibrendi ezinkulu zekhabhathi ebonisa iikeyiki zibonisa iqondo lokugxila kwisabelo semarike. Iibrendi ezaziwayo ezifana ne-Nenwell kunye ne-Columema ziyalela malunga ne-60% yentengiso ngomgangatho wemveliso ogqwesileyo, itekhnoloji ephucukileyo, kunye nenkonzo ebanzi emva kokuthengisa.
Ukuthatha i-nenwell njengomzekelo, uphawu lugxininisa ukuyilwa kwemveliso entsha, ebandakanya iinkqubo ezihlakaniphile zokulawula ubushushu ezilawula ngokuchanekileyo ubushushu bangaphakathi kunye nokufuma. Oku kwandisa ngokufanelekileyo ukutsha kwekeyiki, ukufumana inkoliseko enamandla phakathi kwabathengi kunye nabathengisi ngokufanayo. Ngeli xesha, iibrendi ezincinci ziqingqe i-niche yazo ngezicwangciso ezahlukeneyo, zigxile kumacandelo athile anjengokubonelela ngeemodeli ezisisiseko ezifikelelekayo ezilungiselelwe iibhaka ezincinci.
Ngokwembono yokuziphatha kwabathengi, abathengi baya bebeka phambili phambili ukuba ingaba ubuhle bekhabhathi ebonisiweyo buhambelana nehombisi yevenkile yabo, ecaleni kweempawu ezifana nokusebenza kakuhle kwamandla kunye neziqinisekiso zokusingqongileyo. Ngexesha lesigqibo sokuthenga, ixabiso, ukuqondwa kophawu, umgangatho wemveliso, kunye nenkonzo emva kokuthengisa zizinto ezibalulekileyo. Njengoko uPhilip Kotler waphawulayo: 'Abathengi baphakamisa ixabiso.' Xa ukhetha iiyunithi zokubonisa, abathengi balinganisela ezi zinto ngokugqibeleleyo ukukhusela elona xabiso likhulu.
Itekhnoloji ekhulayo esetyenziswa kwiikhabhathi zokubonisa nazo ziye zafaka amandla amatsha kwintengiso. Umzekelo, ukudityaniswa kwetekhnoloji ye-Intanethi yeZinto (i-IoT) yenza ukuba iliso elikude kunye nolawulo lweekhabhathi zokubonisa ikhekhe. Abathengisi banokusebenzisa usetyenziso lweselfowuni ukujonga iiparamitha zexesha lokwenyani ezifana nobushushu bangaphakathi kunye nokufuma, ukulungelelanisa ngokukhawuleza useto lokusebenza. Ngaxeshanye, impembelelo yokonga umbane kunye nobuchwephesha obunobungani nokusingqongileyo kwimarike iya icaca ngakumbi.
Ngolwazi olwandisiweyo lokusingqongileyo, bobabini oorhulumente kunye nabathengi bafuna ukusebenza kakuhle kwamandla kunye nokusebenzelana kwendalo kwiimveliso. Iiyunithi zokubonisa ezibandakanya iicompressor zokugcina amandla kunye nezixhobo zokugquma azinciphisi kuphela ukusetyenziswa kwamandla kodwa zinciphisa impembelelo yokusingqongileyo, ziphucula kakhulu ukukhuphisana kwazo kwintengiso.
Ngokubhekiselele kukhuphiswano lomhlaba, abadlali abaphambili basebenzisa iindlela ezahlukeneyo zentengiso. Ezinye iibrendi zongeza ukuqondwa kwebrendi ngamaphulo abanzi entengiso kunye nokuthatha inxaxheba kwimiboniso yeshishini, ngelixa ezinye zibeka phambili ukuseka ubudlelwane bexesha elide kunye namashishini okubhaka amakhulu ukukhusela isabelo semarike esizinzileyo.
Ukwahlulahlula kweemarike kunye nokuchongwa kwabathengi abajoliswe kuko kubaluleke kakhulu. Amacandelo emarike ahlukeneyo abonisa iimpawu ezahlukileyo: iibhakabhaka zorhwebo zibeka phambili iikhabhathi zokubonisa ezinomthamo omkhulu kunye nobuchule obusebenzayo bokubonisa, ngelixa abasebenzisi basekhaya bebeka ugxininiso olukhulu kuyilo olubambeneyo, oluhle kunye nokucocwa ngokulula. Ngokwendalo, amashishini kufuneka ajolise ngokuthe ngqo kumacandelo abathengi ngokusekwe kwezi mpawu. Uhlalutyo lwe-SWOT lutyhila ukuba ngelixa amathuba emarike ekhona, amashishini nawo ajongene nemingeni efana nokuguquguquka kwexabiso lempahla ekrwada kunye nokwanda kokhuphiswano.
Nangona kunjalo, amathuba emarike ahlala kunye nemingeni. Kwelinye icala, ukukhula kwemfuno yabathengi yokutya okunempilo kunye nokwakho kuqhuba uphuhliso lweemveliso ezikhethekileyo, ezinjengeefriji ezenzelwe amaqebengwana aneswekile encinci. kwelinye icala, ukhuphiswano lwemalike olwandisiweyo kunye nemigaqo-nkqubo yolawulo eguqukayo isenokubeka uxinzelelo kumashishini. Ngaphaya koko, imo engqongileyo yolawulo nemigaqo-nkqubo inefuthe elibonakalayo, elinemiqathango ecacileyo malunga nomgangatho, ukhuseleko, kunye nokukhuselwa kokusingqongileyo ekufuneka amashishini abambelele kuyo ngokungqongqo. Imigaqo-nkqubo yenkxaso-mali inokukhuthaza utyalo-mali olwandisiweyo kwi-R&D yobuchwephesha, kodwa iimfuno ezingqongqo zokufikelela kwiimarike zinokucinezela uphuhliso lwamashishini amancinci.
1. Ukuboniswa kweKhabhinethi ePhambili kwiimpawu zeKhabhinethi kunye neSabelo seMarike
Ukuqonda iimpawu eziphambili zekhabhathi yokubonisa iikeyiki kunye nesabelo sabo semarike kubalulekile ekucaciseni imeko yangoku yokhuphiswano kunye nokubonelela ngezizathu ezomeleleyo zokuqikelela iintsingiselo zemarike. Phakathi kweebrendi ezininzi ezikhoyo, nganye ineempawu ezahlukileyo kumgangatho wemveliso, ukusebenza, amaxabiso, kunye nenkonzo, ethi ngokudibeneyo ibe nefuthe kwisabelo sabo semarike.
Ukuthatha i-brand yelizwe jikelele i-Nenwell njengomzekelo, itekhnoloji yayo ephezulu yesikhenkcisi kunye noyilo olunesitayile lukhusele isabelo esibalulekileyo kwicandelo leprimiyamu. Ngokutsho kwedatha yophando lwemakethi ka-2024, iikhabhathi zayo zokubonisa isiphelo esiphezulu ziyalela malunga ne-40% yesabelo semarike. Ngelixa zixabisa iprimiyamu, umgangatho wazo okhethekileyo ubenza bathandwe ziivenkile ezinkulu zeekeyiki kunye neevenkile zokubhaka.
I-Cooluma iyagqwesa kwi-middle-to-high-end segment ngexabiso layo, iyalela malunga ne-30% yesabelo semarike. Ukujolisa kwiivenkile ezincinci zekeyiki kunye nababhaki abazimeleyo, amaxabiso ayo afikelelekayo kunye nomgangatho osisiseko kunye nokusebenza kuyahlangabezana neemfuno zokusebenza zemihla ngemihla zala mashishini.
Ukuhlalutya imakethi ngemodeli yePorter's Five Forces ityhila ukuba amandla okhuphiswano aqhuba ukuvela kwemarike. Iibrendi zihlala zivelisa izinto ezintsha kwaye ziphucula iinkonzo ukwandisa isabelo semarike, ngelixa isoyikiso sabangeneli abatsha sinyanzelela abadlali abasele bekho ukuba baqhubele phambili nokwenza ngcono.
Ukusuka kumbono wokwahlulwa kwemarike, ulwahlulo lunempembelelo enkulu ekukhetheni ibhrendi kunye nesabelo sentengiso. Iindawo zokubhaka kumaziko orhwebo zikholisa ukuthanda iikhabhathi zokubonisa uphawu lweprimiyamu ukuphakamisa umfanekiso wazo wevenkile. Ngokuchaseneyo, iibhaka ezikufutshane zasebumelwaneni zibeka phambili ixabiso kunye nokusebenza, okukhokelela kwisabelo esiphezulu semarike kwiimpawu eziphakathi ukuya kwisiphelo esisezantsi.
Kubathathi-nxaxheba bemarike, ukugcina ingqwalaselo esondeleyo kwiibrendi kubalulekile ekulinganiseni amathuba emarike, ukuthatha amathuba anokubakho, kunye nokujongana nemingeni. Ngokuhlalutya kunye nokuzoba kumava aphumeleleyo, amashishini anokuphucula iimveliso kunye neenkonzo zawo, ngaloo ndlela azahlula kukhuphiswano olumandla lwemarike.
2. Iimpawu zeMbango yoMthengi kwiiKhabhinethi zokuBonisa iikeyiki
Iindlela zentengiso zangoku zibonisa ukuba iikhabhathi zokubonisa ikeyiki ziqhuba ukukhula kweshishini. Idatha yovavanyo ityhila malunga ne-70% yabathengi bathathela ingqalelo uhlobo lwekhabhathi xa bethenga iiyunithi zesikhenkcisi sokutya, njengoko iisetingi ezahlukeneyo zifuna izitayile ezahlukeneyo kunye nemilinganiselo. Iindidi eziqhelekileyo ziquka iikhabhinethi zesiqithi, iimodeli ze-tabletop, iiyunithi ezinombhobho, kunye neziboniso ezakhelwe ngaphakathi.
Abathengi bakwabeka ukubaluleka okuphezulu kuyilo lobuhle, malunga ne-60% yesiseko sabathengi bakholelwa ukuba iikhabhathi zokubonisa kufuneka zihambisane nesimbo sevenkile ukutsala abathengi.
Ngokumalunga nokusetyenziswa kwendawo, malunga ne-80% yabaqhubi beekeyiki bafuna ulawulo olululo lwendawo ukuze babonise iindidi ezininzi kunye nobuninzi beekeyiki. Amaziko amakhulu okuthenga, ajongene neendleko eziphezulu zokurenta, abeka phambili ukusetyenziswa kwendawo efanelekileyo. Ngenxa yoko, iikhabhathi zokubonisa intengiso enamanqanaba amaninzi aneshelufu ehlengahlengiswayo ibe lukhetho lwabo oluthandayo.
3. Imiba ephambili kwiNkqubo yeSigqibo sokuThenga
Ukuhlalutya ngokucokisekileyo izinto ezibalulekileyo eziphembelela izigqibo zokuthengwa kwabathengi kubalulekile ekuqondeni amathuba emarike kunye nokuqulunqa izicwangciso ezisebenzayo. Ukwahluka okubalulekileyo kwisabelo semarike phakathi kweempawu ezahlukeneyo kufuna ukuba kuqwalaselwe izinto ezininzi.
Ixabiso lihlala liyingqwalasela ephambili kulo lonke uhambo lokuthenga. Ngokuqhelekileyo, abathengi bafuna ixabiso lemali ngelixa behlangabezana neemfuno zabo, rhoqo ubungqina ngokuthelekisa uphawu. Umzekelo, amaxabiso aphantsi kwiinkcukacha ezifanayo ayathandwa. Nangona kunjalo, izinto ezithile kufuneka zilinganiswe, ezifana neempawu ezinikezela ngeenkonzo ezingabalulekanga ezinyusa iindleko zizonke ukufumana imvume yabathengi.
Iindlela zetekhnoloji zinefuthe kakhulu kwizigqibo zokuthenga kwabathengi, ngakumbi ngezinto ezintsha ezifana neenkqubo ezikrelekrele zokulawula ubushushu kunye nesakhono sokubeka iliso kude, esibonelela ngamava afanelekileyo nasebenzayo omsebenzisi. Ukongeza, ukonga umbane kunye nobuchwephesha obuhambelana nokusingqongileyo budlala indima ebalulekileyo, ukulungelelaniswa nemilinganiselo yangoku yozinzo ngelixa kuncitshiswa iindleko zokusebenza kumashishini. Ubalo lubonisa ukuba iikhabhathi zokubonisa iikeyiki ezisebenza ngetafile efrijini zisebenzisa i-20% ukuya kwe-30% ngaphantsi kombane ngonyaka kunemifuziselo eqhelekileyo, nto leyo ekhuthaza ukukhula kwezixhobo zokukhathalela indalo esingqongileyo.
Ubume bokhuphiswano bukwaphembelela izigqibo zokuthenga abathengi. Izicwangciso zentengiso eziqeshwe ngabakhuphisana abakhulu, njengamaphulo okukhangisa kunye nenkonzo ephezulu emva kokuthengisa, zenza impembelelo ebalulekileyo. Kwicandelo lokuthumela ngaphandle, ukuthatha inxaxheba kwimiboniso yorhwebo yeyona ndlela iphambili yokuphucula ukubonakala kwebrendi. Nangona kunjalo, imiboniso kumazwe ahlukeneyo kunye nemimandla ibonakalisa iimpawu ezininzi ezikhuphisanayo, idala imeko-bume ekhuphisanayo.
Amatyathanga eebhaka ezisekiweyo, iivenkile zekofu, kunye neempawu ezinkulu zibeka phambili umgangatho wesixhobo kunye nokusebenza, ukulungele ukuhlawula amaxabiso eprimiyamu kwizixhobo zodidi oluphezulu. Ngokuchaseneyo, iibhakabhaka ezincinci kunye nabaqhubi abazimeleyo bagxila ikakhulu ekufikeleleni nasekusebenziseni xa besenza izigqibo zokuthenga.
Isishwankathelo, izigqibo zokuthenga zibunjwa yintsebenziswano enzima yezinto eziphambili. Ukuqondwa ngokucokisekileyo kwezi zinto kubalulekile ekulinganiseni ngokuchanekileyo amathuba emarike kunye nokuphucula ukuma kokhuphiswano.
4. Ubuchwephesha obusakhulayo kwiiKhabhinethi zokuBonisa iiKeyiki
Ngokuchasene nemvelaphi yenkangeleko yemalike encomekayo yehlabathi, ukusetyenziswa kwethekhinoloji kuvela njengomqhubi obalulekileyo kuphuhliso lweemarike zekhabhathi yokubonisa. Inkqubela phambili yobuchwepheshe eqhubekayo ixhobisa inani elandayo lamashishini, ifaka amandla amatsha kunye namathuba kwicandelo.
Itekhnoloji ye-Intanethi yeZinto (IoT) yenza ukuba ulawulo olukude olukude ngonxibelelwano lwenethiwekhi, lubonelela ngokujongwa kwexesha lokwenyani lobushushu, ukufuma, kunye namanqanaba oluhlu lwempahla ngaphakathi kweekhabhathi zokubonisa ikeyiki. Ukuba kufunyaniswe ufundo lobushushu obungaqhelekanga, izilumkiso ezikhawulezileyo ziyavuselelwa ukwazisa abasebenzi abafanelekileyo ukuze bangenelele, ukunciphisa kakhulu umngcipheko wokonakaliswa kokutya ngenxa yokuguquguquka kobushushu.
Itekhnoloji ye-Artificial Intelligence (AI) inokuzilungelelanisa ngokuzenzekelayo iqondo lobushushu kunye nesethingi yokufuma ngokusekelwe kwiimeko ezahlukeneyo zokusingqongileyo, ukuqinisekisa ukuba iikeyiki zigcinwa rhoqo kumaqondo obushushu afanelekileyo. Kwangaxeshanye, ihlalutya indlela yokuziphatha yabathengi-njengokukhangela kunye nokuthenga iipatheni ezithathwe ngeekhamera kunye neenzwa-ukuqonda izinto ezikhethwayo kunye nemikhwa yokuthenga, ukuhambisa iingcebiso ezichanekileyo zokuthengisa kubathengisi. Uphononongo lubonisa ukuba ukwamkelwa kwe-AI kunokunyusa ukuthengisa nge-10% -20%.
Ngaphezu koko, ushicilelo lwe-3D luvumela uyilo lwekhabhathi yokubonisa ikeyiki ukuba ihlangabezane neemfuno ezahlukeneyo zabathengi. Ukwenziwa kwekhabhathi yekeyiki yesintu kufuna ukubumba okubanzi kunye nobuchule bokucubungula obuntsonkothileyo, ngelixa ushicilelo lwe-3D lunokuvelisa ngokuthe ngqo uyilo oluvela kwiplani, lucuthe kakhulu imijikelo yemveliso kunye nokunciphisa iindleko. Kunjengokuba uSteve Jobs wakha wathi: 'Silapha ukuze senze udaka kwindalo iphela.' Itekhnoloji ekhulayo ayiphuculi kuphela ukusebenza kunye nokusebenza kodwa ikwabonelela namava omsebenzisi aphezulu.
5. Impembelelo yokonga amandla kunye nobuchwephesha bokusiNgqongileyo kwiMarike
Kwiminyaka yakutshanje, ukugxila okuphezulu ekukhuselweni kwendalo kunye nokusetyenziswa kwamandla okuzinzileyo kuye kwaqhuba ukwamkelwa ngokubanzi kogcino lwamandla kunye nobuchwepheshe obulungele indalo. Kule minyaka mihlanu idlulileyo, isabelo semarike yeekhabhathi zokubonisa iikeyiki ezibandakanya ubuchwephesha obunjalo sinyuke ukusuka kuma-20% ukuya kuma-40%, ngokukhula oku kuqhubeka.
Ukusuka kumbono wokuziphatha kwabathengi, ukusebenza kakuhle kwamandla kunye nobuhlobo bendalo buyanda ukuba yimiba ephambili ekuthengeni izigqibo. Ulindelo lwabathengi kwiikhabhinethi zokubonisa ikhekhe zandisa ngaphaya kokugcinwa kwesiseko kunye nemisebenzi yokubonisa, kunye nogxininiso olukhulu olubekwe ekusebenziseni amandla kunye nokusebenza kwe-eco. Ngexesha lenkqubo yokuthenga, iikhabhinethi ezibonisa ukonga amandla okubalulekileyo zihlala zithandwa. Umzekelo, iibhakabhaka ezininzi ezidumileyo zibeka phambili iikhabhathi zokubonisa iikeyiki ezisebenza ngamandla xa ziphucula izixhobo. Ezi khabhinethi, ezineenkqubo eziphambili zefriji kunye neteknoloji yokulawula ubushushu obukrelekrele, ifezekisa ukonga amandla angama-30% -40% xa kuthelekiswa neemodeli zemveli, ukunciphisa kakhulu iindleko zokusebenza. Ukwamkelwa kokugcina umbane kunye nobuchwephesha obuhambelana nokusingqongileyo kukwayilungisile kwakhona imeko yokhuphiswano phakathi kwemarike yekhabhathi yokubonisa ikeyiki. Abakhuphisana abakhulu bahlengahlengisa izicwangciso zabo zemarike, ukwandisa utyalo-mali kwi-R&D kwezobuchwephesha. Thatha uhlobo oluthile lwekhabhathi yokubonisa ikeyiki njengomzekelo: ngokuzisa ugcino lwamandla oluphezulu kunye nobuchwepheshe obunobuhlobo bendalo, uqalise uthotho lweekhabhathi ezilungele i-eco-friendly. Oku akuphelelanga nje ekufumaneni igama elincomekayo kwintengiso kodwa kukhuseleke ngempumelelo isabelo esikhulu semarike. Kwangaxeshanye, ukonga umbane kunye nobuchwephesha bokusingqongileyo buphakamise imiqobo yokungena kweli shishini, nto leyo ebeka isoyikiso esithile kwabo banokuba ngabangeneleli abatsha. Amashishini angakwaziyo ukugqwesa ukonga umbane kunye nobuchwephesha obuhambelana nokusingqongileyo ayakufumana kunzima ukuzimisa emarikeni.
Ngokwembono yolwahlulo lwemarike, imfuno kunye nokwamkelwa kogcino lwamandla kunye nobuchwephesha obunobuhlobo nokusingqongileyo bayohluka kumacandelo ahlukeneyo. Kwiimarike zorhwebo ezikumgangatho ophezulu, ezifana namaziko amakhulu okuthenga kunye neehotele, iikhabhathi zokubonisa ikeyiki zixhomekeke kumandla angqongqo kunye neemfuno zokusebenza kokusingqongileyo, kunye nabathengi abazimisele ukuhlawula amaxabiso eprimiyamu kwiimveliso ezihambele phambili kwezobuchwepheshe. Ngokuchaseneyo, kwiivenkile ezincinci zekeyiki kunye neemarike zokuthengisa ezizimeleyo, ngelixa uvakalelo lwexabiso luhlala luphezulu, ukukhula kokuqonda ngokusingqongileyo kutshintshe ngokuthe ngcembe kugxininise kumandla okugcina amandla emveliso. Ke ngoko, amashishini kufuneka enze iindlela ezahlukeneyo zokuthengisa ezenzelwe amacandelo ahlukeneyo entengiso. Ngokuphathelele uqikelelo lwembonakalo yemarike, ukonga umbane kunye nobuchwepheshe obunobuhlobo nokusingqongileyo buya kuqhubeka nokuqhuba ukukhula kwimakethi yekhabhathi yokubonisa iikeyiki. Kwixesha elizayo, ukuqhubela phambili kwethekhinoloji kuya kuphucula ngakumbi ukusebenza kakuhle kwamandla kwezi khabhinethi ngelixa ziphucula ukusebenza kwazo kokusingqongileyo. Nangona kunjalo, amashishini ajongene nemingeni efana nokunyuka kweendleko ze-R&D kunye nokukhawuleza kokuphelelwa lixesha kobuchwepheshe. Njengoko ingqonyela yolawulo uPeter Drucker waphawulayo: 'Inguqulelo sisixhobo esibambekayo sosomashishini, indlela abasebenzisa ngayo utshintsho njengethuba lokuvula amaphulo amatsha kunye neenkonzo.' Amashishini kufuneka aqhubeke evelisa izinto ezintsha kwaye ajongane ngokukhawuleza namathuba kunye nemingeni evezwa kukonga umbane kunye nobuchwephesha bokusingqongileyo ukuze kukhuselwe inzuzo yokhuphiswano kwimarike yekhabhathi yokubonisa ikeyiki.
Ngaphaya koko, ubume bolawulo kunye nomgaqo-nkqubo unefuthe elimandla ekwamkelweni kokusetyenziswa kwamandla kunye nobuchwephesha obunobuhlobo nokusingqongileyo ngaphakathi kwimakethi yekhabhinethi yokubonisa iikeyiki. Oorhulumente bazise uluhlu lwemigaqo-nkqubo ekhuthaza uphuhliso lwemveliso enjalo, kubandakanywa inkxaso-mali yezinto ezonga umbane kunye nemigangatho engqongqo yokusetyenziswa kwamandla. La manyathelo akaxhasi nje ukuqhubela phambili kweekhabhinethi zokubonisa ikeyiki eco-conscious kodwa ikwalawula imarike. Amashishini kufuneka abeke iliso elibukhali kwiinguqu zolawulo kwaye ahlengahlengise ngokukhawuleza amaqhinga emveliso yawo ukuze ahambelane neemfuno zemarike eziguquguqukayo.
6. UbuCwangciso beMarike abaKhuphiswano abaPhambili
Xa kujongwa ukhuphiswano olumandla lwemarike lwangoku, iibrendi eziphambili zilawula phantse i-60% yesabelo semarike. Ukuthatha umdlali wemboni u-Nenwell njengomzekelo, baye bamkela iqhinga lokwahlula, batyala imali eninzi kwi-R & D ukudibanisa iinkqubo zokulawula ubushushu obuhlakaniphile kwizicelo eziphathekayo.
Ukugxininiswa kwinkonzo emva kokuthengisa kuye kwakhokelela ekusekweni kwenkqubo yenkxaso ebanzi, ukwandisa ukwaneliseka kwabathengi kunye nokunyaniseka. Kubalulekile ukuba kuqwalaselwe ngokucokisekileyo imiba enokubakho kunye nokuqulunqa izicwangciso-qhinga zentengiso ekujoliswe kuzo ukuze kuthathwe amathuba ngokwembonakalo yemarike ngelixa kusonjululwa imingeni enokubakho.
7. Imingeni yokwabelana ngeMakethi
Kule minyaka mihlanu idlulileyo, ishishini lokubhaka liye landa ngesantya sonyaka se-8%. Le ndlela yokukhula itsale ingqwalasela enkulu kwabo banokuba ngabangeneleli abatsha. Umzekelo, amashishini aqala ukwenza izixhobo zefriji anokungena kule marike, esebenzisa ubuchule bawo kwitekhnoloji yesikhenkcezisi xa eqonda amandla ayo.
Iimpawu ezisekiweyo sele ziyalela izabelo zentengiso ezibalulekileyo: UNenwell uphethe i-10%, ngelixa iColuma ibambe i-5%. Aba bafikayo bathatha ngokukhawuleza isabelo semarike ngokusebenzisa izicwangciso zexabiso eliphantsi. Ngokwamkela ubugcisa obusakhulayo bokungamandla kunye nobuchwephesha bokusingqongileyo, bavelisa iimveliso ezingabizi kakhulu, ezonga amandla. Ukusetyenziswa kwabo kwezixhobo zefriji zefriji kunciphisa ukusetyenziswa kwamandla nge-20% xa kuthelekiswa neekhabhinethi zendabuko, ngelixa ixabiso lihlala li-15% ngaphantsi komyinge wemarike. Ngenxa yoko, babeka isoyikiso esibalulekileyo kwisabelo sentengiso yeebrendi ezisekiweyo.
Ixesha lokuposa: Nov-06-2025 Views: