Kwindawo yorhwebo yanamhlanje, imakethi yeekhabhinethi zokubonisa iikeyiki ibonisa iimpawu zophuhliso ezahlukileyo. Ukuqhuba uhlalutyo olunzulu lwamathuba ayo emarike ukuze kufunyanwe iindlela kunye namathuba exesha elizayo kubaluleke kakhulu. Uphuhliso lwangoku lwemakethi lubonisa ukuba ishishini lokubhaka elichumayo liqhuba ukukhula okuzinzileyo kokubini ukubonelela kunye nesidingo seekhabhinethi zokubonisa iikeyiki.
Kwiminyaka emihlanu edlulileyo, iimarike zaseYurophu naseMelika zande ngesantya sonyaka esimalunga ne-8%, kwaye le ndlela yokukhula kulindeleke ukuba iqhubeke kwiminyaka emithathu ezayo.
Ngokuphathelele ukhuphiswano lwemarike, iimpawu eziphambili zeekhabhathi zokubonisa iikeyiki zibonisa ukugxila okukhulu kwimarike. Iimpawu ezidumileyo ezifana neNenwell kunye neCooluma zilawula malunga ne-60% yemarike ngomgangatho ophezulu wemveliso, ubuchwepheshe obuphambili, kunye nenkonzo epheleleyo emva kokuthengisa.
Ukuthatha umzekelo we-nenwell, olu phawu lugxininisa kuyilo lwemveliso olutsha, lubandakanya iinkqubo zokulawula ubushushu ezikrelekrele ezilawula ngokuchanekileyo ubushushu bangaphakathi kunye nokufuma. Oku kwandisa ubutsha bekhekhe, kuzuza ukuthandwa okukhulu phakathi kwabathengi kunye nabathengisi ngokufanayo. Okwangoku, iimpawu ezincinci ziye zavelisa indawo yazo ngokusebenzisa amaqhinga ahlukeneyo, zigxile kumacandelo athile afana nokubonelela ngeemodeli ezisisiseko ezingabizi kakhulu ezenzelwe iivenkile ezincinci zokubhaka.
Ngokwembono yokuziphatha kwabathengi, abathengi babeka phambili ngakumbi ukuba ubuhle bekhabhinethi yokubonisa buhambelana nokuhonjiswa kwevenkile yabo, kunye neempawu ezifana nokusebenza kakuhle kwamandla kunye neziqinisekiso zokusingqongileyo. Ngexesha lokuthenga, ixabiso, ukuqatshelwa kophawu, umgangatho wemveliso, kunye nenkonzo yasemva kokuthengisa zezona zinto zibalulekileyo. Njengoko uPhilip Kotler ephawulile: 'Abathengi baxabisa kakhulu.' Xa bekhetha iiyunithi zokubonisa, abathengi balinganisa ezi zinto ngokupheleleyo ukuze bafumane ixabiso elikhulu.
Iiteknoloji ezintsha ezisetyenziswa kwiikhabhathi zokubonisa nazo zifake amandla amatsha kwimarike. Umzekelo, ukuhlanganiswa kwetekhnoloji ye-Intanethi yezinto (i-IoT) kwenza kube lula ukujonga nokulawula iikhabhathi zokubonisa iikeyiki kude. Abathengisi banokusebenzisa usetyenziso lweselfowuni ukujonga iiparameter zexesha langempela ezifana nobushushu bangaphakathi kunye nokufuma, belungisa ngokukhawuleza useto lokusebenza. Kwangaxeshanye, impembelelo yetekhnoloji yokonga amandla kunye nokusingqongileyo kwimarike iya isanda.
Ngenxa yolwazi oluphezulu malunga nokusingqongileyo, oorhulumente kunye nabathengi bafuna ukusetyenziswa kwamandla okuphezulu kunye nobuhlobo nokusingqongileyo kwiimveliso. Iiyunithi zokubonisa eziquka iicompressor ezintsha ezonga amandla kunye nezixhobo zokukhusela azinciphisi nje kuphela ukusetyenziswa kwamandla kodwa zinciphisa nempembelelo yokusingqongileyo, nto leyo ephucula kakhulu ukhuphiswano lwazo kwimarike.
Ngokuphathelele imeko yokhuphiswano, abadlali abaphambili basebenzisa amaqhinga ahlukeneyo emarike. Ezinye iimpawu ziphucula ukuqatshelwa kweempawu ngokusebenzisa amaphulo amakhulu okuthengisa kunye nokuthatha inxaxheba kwimiboniso yoshishino, ngelixa ezinye zibeka phambili ukusekwa kobudlelwane bexesha elide namashishini amakhulu okubhaka ukuze kuqinisekiswe ukuba kukho isabelo semarike esizinzileyo.
Ukwahlulahlula imarike kunye nokuchonga abathengi ekujoliswe kubo kubaluleke kakhulu. Amacandelo ahlukeneyo emarike abonisa iimpawu ezahlukeneyo: iivenkile zorhwebo zibeka phambili iikhabhathi zokubonisa ezinomthamo omkhulu kunye nobuchule bokubonisa obusebenzayo, ngelixa abasebenzisi basekhaya begxininisa ngakumbi kuyilo oluncinci noluhle kunye nokulula kokucoca. Ngokwemvelo, amashishini kufuneka ajolise ngqo kumacandelo abathengi ngokusekelwe kwezi mpawu. Uhlalutyo lwe-SWOT lubonisa ukuba nangona amathuba emarike ekho, amashishini ajongene nemingeni efana nokuguquguquka kwamaxabiso ezinto eziluhlaza kunye nokukhula kokhuphiswano.
Nangona kunjalo, amathuba emarike ahambelana nemingeni. Kwelinye icala, imfuno ekhulayo yabathengi yokutya okunempilo nokobuqu iqhuba uphuhliso lweemveliso ezikhethekileyo, ezifana neefriji ezenzelwe iikeyiki ezineswekile encinci. Kwelinye icala, ukhuphiswano oluqinisiweyo lwemarike kunye nemigaqo-nkqubo yokulawula eguqukayo inokufaka uxinzelelo kumashishini. Ngaphezu koko, imeko-bume yokulawula kunye nemigaqo-nkqubo inempembelelo enkulu, ngemimiselo ecacileyo malunga nomgangatho, ukhuseleko, kunye nokukhuselwa kwendalo ekufuneka amashishini ayilandele ngokungqongqo. Imigaqo-nkqubo yenkxaso-mali inokukhuthaza utyalo-mali olongezelelekileyo kwi-R&D yetekhnoloji, kodwa iimfuno ezingqongqo zokufikelela kwimarike zinokuthintela uphuhliso lwamashishini amancinci.
1. Iimpawu zeKhabhinethi zeSiboniso seKey Cake kunye neSabelo seMarike
Ukuqonda iimpawu eziphambili zeekhabhinethi zokubonisa iikeyiki kunye nesabelo sazo kwimarike kubalulekile ekucaciseni imeko yangoku yokhuphiswano kunye nokubonelela ngezizathu eziqinileyo zokuqikelela iindlela zemarike. Phakathi kweempawu ezininzi ezikhoyo, nganye ineempawu ezahlukeneyo kumgangatho wemveliso, ukusebenza, amaxabiso, kunye nenkonzo, ezichaphazela isabelo sayo kwimarike.
Xa sithatha uphawu lwehlabathi iNenwell njengomzekelo, iteknoloji yayo yokukhenkceza ephucukileyo kunye noyilo olunesitayile zifumene isabelo esibalulekileyo kwicandelo leprimiyamu. Ngokwedatha yophando lwemarike ka-2024, iikhabhathi zayo zokubonisa eziphezulu zilawula malunga ne-40% yesabelo semarike. Nangona ixabiso lazo liphezulu, umgangatho wazo ogqwesileyo uzenza zithandwe ziivenkile ezinkulu zeekeyiki kunye neevenkile zokubhaka ezikumgangatho ophezulu.
ICooluma igqwesile kwicandelo eliphakathi ukuya kweliphezulu ngexabiso layo, ilawula malunga nesabelo semarike esingama-30%. Ijolise kwiivenkile ezincinci zeekeyiki kunye nababhaki abazimeleyo, amaxabiso ayo afikelelekayo kunye nomgangatho osisiseko kunye nokusebenza kuyahlangabezana neemfuno zokusebenza zemihla ngemihla zala mashishini.
Ukuhlalutya imakethi ngokusebenzisa imodeli yePorter's Five Forces kubonisa ukuba amandla okhuphiswano aqhuba inguqu kwimakethi. Iimpawu zihlala zivelisa kwaye ziphucula iinkonzo ukuze zonyuse isabelo semakethi, ngelixa isoyikiso sabaqalayo abatsha sinyanzela abadlali abakhoyo ukuba baqhubeke nokwenza ngcono okuqhubekayo.
Ngokwembono yokwahlulwahlulwa kwemarike, ukwahlulwahlulwa kwemarike kunefuthe elikhulu ekukhethweni kwebrendi kunye nesabelo semarike. Iibheki kwiindawo zorhwebo zihlala zikhetha iikhabhathi zokubonisa iimpawu zexabiso eliphezulu ukuphakamisa umfanekiso wazo wevenkile iyonke. Ngokwahlukileyo koko, iibheki ezincinci ezikufutshane zibeka phambili amaxabiso kunye nokusebenza, nto leyo ekhokelela kwisabelo esiphezulu semarike kwiibrendi eziphakathi ukuya kwezisezantsi.
Kwabo bathatha inxaxheba kwimarike, ukugcina ingqalelo kwiimveliso kubalulekile ekulinganiseni amathuba emarike, ukufumana amathuba anokubakho, kunye nokujongana nemingeni. Ngokuhlalutya nokusebenzisa amava aphumeleleyo, amashishini anokuphucula iimveliso kunye neenkonzo zawo, ngaloo ndlela azibonakalise kukhuphiswano olukhulu lwemarike.
2. Iimpawu zeMfuno yabathengi kwiikhabhathi zeSiboniso seCake
Iindlela ezikhoyo kwimarike zibonisa ukuba iikhabhathi ezahlukeneyo zokubonisa iikeyiki ziqhuba ukukhula kweshishini. Idatha yophando ibonisa ukuba malunga nama-70% abathengi bacinga ngohlobo lweekhabhathi xa bethenga iiyunithi zokukhenkcisa ukutya, njengoko useto olwahlukileyo lufuna iindlela ezahlukeneyo kunye nobukhulu. Iintlobo eziqhelekileyo ziquka iikhabhathi zesiqithi, iimodeli zetafile, iiyunithi ezimile okwemibhobho, kunye neziboniso ezakhelwe ngaphakathi.
Abathengi bakwabeka ukubaluleka okukhulu kuyilo lobuhle, malunga nama-60% abathengi bakholelwa ukuba iikhabhathi zokubonisa kufuneka zihambelane nesitayile sevenkile iyonke ukuze zitsale abathengi.
Ngokuphathelele ukusetyenziswa kwendawo, malunga nama-80% abaqhubi beebhaka bafuna ulawulo lwendawo olufanelekileyo ukuze babonise iintlobo ngeentlobo zeekhekhe. Iindawo ezinkulu zokuthenga, ezijongene neendleko eziphezulu zokuqeshisa, zibeka phambili ukusetyenziswa kwendawo okusebenzayo. Ngenxa yoko, iikhabhathi zokubonisa zorhwebo ezinamanqanaba amaninzi ezineeshelufu ezihlengahlengiswayo ziba lukhetho lwabo abaluthandayo.
3. Izinto ezibalulekileyo kwinkqubo yesigqibo sokuthenga
Ukuhlalutya ngokucokisekileyo izinto ezibalulekileyo ezichaphazela izigqibo zokuthenga kwabathengi kubalulekile ekuqondeni amathuba emarike kunye nokwenziwa kwamaqhinga asebenzayo. Utshintsho olukhulu kwisabelo semarike phakathi kweempawu ezahlukeneyo lufuna ukuqwalaselwa ngokupheleleyo kwezinto ezininzi.
Ixabiso lihlala liyinto ephambili ekuqwalaselweni kuyo yonke ihambo yokuthenga. Ngokwesiqhelo, abathengi bafuna ixabiso lemali ngelixa behlangabezana neemfuno zabo, ezihlala zibonakaliswa ngokuthelekisa uphawu. Umzekelo, amaxabiso aphantsi eenkcukacha ezifanayo ayathandwa. Nangona kunjalo, kufuneka kuqwalaselwe izinto ezithile, ezifana neempawu ezibonelela ngeenkonzo ezingabalulekanga ezinyusa iindleko zizonke ukuze kufunyanwe ukuvunywa ngabathengi.
Iindlela zobuchwepheshe zinefuthe elikhulu kwizigqibo zokuthenga zabathengi, ngakumbi ngokusebenzisa izinto ezintsha ezifana neenkqubo zokulawula ubushushu ezikrelekrele kunye nobuchule bokubeka esweni kude, ezibonelela ngamava omsebenzisi alula nasebenzayo. Ukongeza, ubuchwepheshe bokonga amandla kunye nobokusingqongileyo budlala indima ebalulekileyo, buhambelana namaxabiso okugcina umbane anamhlanje ngelixa bunciphisa iindleko zokusebenza kwamashishini. Izibalo zibonisa ukuba iikhabhathi zetafile ezifrijiweyo zekheki ezibonisa umbane ophantsi nge-20%–30% ngonyaka kuneemodeli zesiqhelo, nto leyo ebangela ukuba kukhethwe ngakumbi izixhobo ezinjalo ezikhathalela ukusingqongileyo.
Iindawo ezikhuphisanayo nazo zinefuthe kwizigqibo zokuthenga kwabathengi. Amaqhinga emarike asetyenziswa ngabakhuphisana abakhulu, njengeephulo zokukhuthaza kunye nenkonzo ephezulu emva kokuthengisa, anefuthe elikhulu. Ngaphakathi kwicandelo lokuthumela ngaphandle, ukuthatha inxaxheba kwimiboniso yorhwebo yindlela ephambili yokuphucula ukubonakala kwebhrendi. Nangona kunjalo, imiboniso kumazwe ahlukeneyo nakwiindawo ezahlukeneyo ineempawu ezininzi ezikhuphisanayo, idala imeko-bume yokhuphiswano olukhulu.
Iivenkile zokubhaka ezisele zizinzile, iivenkile zekofu, kunye neenkampani ezinkulu zibeka phambili umgangatho wezixhobo kunye nokusebenza kwazo, zikulungele ukuhlawula amaxabiso aphezulu kwizixhobo ezikumgangatho ophezulu. Kwelinye icala, iivenkile zokubhaka ezincinci kunye nabaqhubi abazimeleyo bagxila kakhulu ekufikeleleni nasekusebenzisekeni xa besenza izigqibo zokuthenga.
Ngamafutshane, izigqibo zokuthenga zibunjwa kukudibana okuntsonkothileyo kwezinto ezibalulekileyo. Ukuqonda ngokupheleleyo ezi zinto kubalulekile ekulinganiseni ngokuchanekileyo amathuba emarike nokuphucula indawo yokukhuphisana.
4. Iiteknoloji Ezisakhasayo kwiikhabhathi Zokubonisa Iikeyiki
Nangona imeko yemarike yehlabathi intle, ukusetyenziswa kweteknoloji kuvela njengomqhubi obalulekileyo wophuhliso lweemarike zeekhabhinethi zokubonisa. Ukuqhubela phambili kwezobuchwepheshe okuqhubekayo kunika amandla inani elikhulayo lamashishini, okufaka amandla amatsha namathuba kweli candelo.
Itekhnoloji ye-Intanethi yezinto (IoT) ivumela ulawulo olukrelekrele olukude ngokusebenzisa uqhagamshelo lwenethiwekhi, ibonelela ngokujonga ubushushu, ukufuma, kunye namanqanaba empahla ngexesha langempela kwiikhabhathi zokubonisa iikeyiki zekhawuntara. Ukuba kufunyenwe ukufundwa kobushushu obungaqhelekanga, kuyaqaliswa izilumkiso kwangoko ukuze kwaziwe abasebenzi abafanelekileyo ngokungenelela, nto leyo enciphisa kakhulu umngcipheko wokonakala kokutya ngenxa yokuguquguquka kobushushu.
Itekhnoloji yobukrelekrele bokwenziwa (AI) inokuzilungisa ngokuzenzekelayo useto lobushushu kunye nokufuma ngokusekelwe kwiimeko ezahlukeneyo zendalo, iqinisekisa ukuba iikeyiki zigcinwa rhoqo kumaqondo obushushu afanelekileyo. Kwangaxeshanye, ihlalutya indlela abathengi abaziphatha ngayo—njengokukhangela kunye nokuthenga iipateni ezithathwe ngeekhamera kunye neesensa—ukuze ibone izinto abazithandayo kunye nemikhwa yokuthenga, inike iingcebiso ezichanekileyo zokuthengisa kubathengisi. Izifundo zibonisa ukuba ukwamkelwa kwe-AI kunokunyusa intengiso nge-10%–20%.
Ngaphezu koko, ukuprinta nge-3D kwenza uyilo lweekhabhinethi zokubonisa iikeyiki lube lolwenzelwe wena ukuhlangabezana neemfuno ezahlukeneyo zabathengi. Ukwenziwa kweekhabhinethi zekeyiki zemveli kufuna ubuchule obuninzi bokubumba kunye neendlela ezintsonkothileyo zokucubungula, ngelixa ukuprinta nge-3D kunokuvelisa ngqo uyilo oluvela kwiiplani, kunciphisa kakhulu imijikelo yemveliso kwaye kunciphise iindleko. Njengoko uSteve Jobs watshoyo ngaphambili: 'Silapha ukuze senze umahluko kwindalo iphela.' Ubuchwepheshe obutsha abuphuculi kuphela ukusebenza kunye nokusebenza kodwa bukwabonelela ngamava angcono kubasebenzisi.
5. Impembelelo yoKonga uMandla kunye noBugcisa bokuSingqongileyo kwiMarike
Kwiminyaka yakutshanje, ukugxila kakhulu kukhuseleko lokusingqongileyo kunye nokusetyenziswa kwamandla okuzinzileyo kuye kwakhokelela ekusetyenzisweni ngokubanzi kwezobuchwepheshe bokonga amandla kunye nobunobuhlobo nokusingqongileyo. Kwiminyaka emihlanu edlulileyo, isabelo semarike yeekhabhathi zokubonisa iikeyiki ezibandakanya ezi teknoloji sinyuke ukusuka kwi-20% ukuya kwi-40%, kwaye le ndlela yokukhula iyaqhubeka.
Ngokwembono yokuziphatha kwabathengi, ukusebenza kakuhle kwamandla kunye nobuhlobo nokusingqongileyo kuya kuba zizinto ezibalulekileyo kwizigqibo zokuthenga. Ulindelo lwabathengi kwiikhabhathi zokubonisa iikeyiki ludlulela ngaphaya kwemisebenzi yokugcinwa okusisiseko kunye nokubonisa, kugxininiswa kakhulu ekusetyenzisweni kwamandla kunye nokusebenza kwendalo. Ngexesha lenkqubo yokuthenga, iikhabhathi ezibonisa ukonga amandla okukhulu zihlala zithandwa. Umzekelo, iivenkile ezininzi zokubhaka ezidumileyo zibeka phambili iikhabhathi zokubonisa iikeyiki ezisebenzisa amandla kakuhle xa ziphucula izixhobo. Ezi khabhathi, ezineenkqubo zokukhenkceza eziphambili kunye netekhnoloji yokulawula ubushushu ekrelekrele, zifezekisa ukonga kwamandla kwe-30%–40% xa kuthelekiswa neemodeli zendabuko, zinciphisa kakhulu iindleko zokusebenza. Ukwamkelwa kwetekhnoloji yokonga amandla kunye nobuhlobo nokusingqongileyo kukwatshintshe imeko yokhuphiswano kwimarike yekhabhathi yokubonisa iikeyiki. Abakhuphisanayo abakhulu balungisa amaqhinga abo emarike, bonyusa utyalo-mali kwi-R&D kwiitekhnoloji ezinjalo. Thatha uphawu oluthile lwekhabhathi yokubonisa iikeyiki njengomzekelo: ngokwazisa itekhnoloji yokonga amandla ephucukileyo kunye nobuhlobo nokusingqongileyo, yaqalisa uthotho lweekhabhathi ezinobuhlobo nokusingqongileyo. Oku akuzange kufumane kuphela uphawu udumo oluhle kwimarike kodwa kwaphumelela ekuqinisekiseni isabelo esikhulu semarike. Kwangaxeshanye, itekhnoloji yokonga amandla kunye nobuhlobo nokusingqongileyo iphakamise imiqobo yokungena kushishino, ibeka umngcipheko othile kubantu abatsha abanokubakho. Amashishini angakwaziyo ukuba nobuchule obuphezulu bokonga amandla kunye nobuchwepheshe obunobuhlobo nokusingqongileyo aza kukufumanisa kunzima ukuzinza kwimarike.
Ngokwembono yokwahlulahlula imarike, imfuno kunye nokwamkelwa kwezobuchwepheshe bokonga amandla kunye nobunobuhlobo nokusingqongileyo kuyahluka kwiindawo ezahlukeneyo. Kwiimarike zorhwebo eziphezulu, njengeendawo zokuthenga ezinkulu kunye neehotele, iikhabhathi zokubonisa iikeyiki ziphantsi kolawulo oluqinileyo lwamandla kunye neemfuno zokusebenza kokusingqongileyo, kunye nabathengi abazimisele ukuhlawula amaxabiso aphezulu kwiimveliso eziphucukileyo zobuchwepheshe. Ngokwahlukileyo koko, kwiivenkile ezincinci zeekeyiki nakwiimarike zokuthengisa ngabanye, ngelixa uvakalelo lwamaxabiso luhlala luphezulu, ulwazi olukhulayo ngokusingqongileyo lutshintsha kancinci kancinci lujolise kumandla okonga amandla eemveliso. Ke ngoko, amashishini kufuneka enze amaqhinga okuthengisa ahlukeneyo alungiselelwe amacandelo ahlukeneyo emarike. Ngokuphathelele iingqikelelo zembonakalo yemarike, ubuchwepheshe bokonga amandla kunye nobunobuhlobo nokusingqongileyo buya kuqhubeka nokuqhuba ukukhula kwimarike yeekhabhathi zokubonisa iikeyiki. Kwixesha elizayo, ukuqhubela phambili kwezobuchwepheshe kuya kuphucula ngakumbi ukusebenza kakuhle kwamandla kwezi khabhathi ngelixa kuphucula ukusebenza kwazo kokusingqongileyo. Nangona kunjalo, amashishini ajongene nemingeni efana nokunyuka kweendleko ze-R&D kunye nokuphelelwa lixesha kweteknoloji ngokukhawuleza. Njengoko ingcali yolawulo uPeter Drucker ephawulile: 'Ukuvelisa izinto ezintsha sisixhobo esibonakalayo sosomashishini, indlela abasebenzisa ngayo utshintsho njengethuba lokukhokela amashishini amatsha kunye neenkonzo.' Amashishini kufuneka aqhubeke nokuvelisa izinto ezintsha kwaye ajongane namathuba kunye nemingeni evezwa bubuchwephesha bokonga amandla kunye nokusingqongileyo ukuze afumane ithuba lokukhuphisana kwimarike yeekhabhathi zokubonisa iikeyiki.
Ngaphezu koko, imeko-bume yomthetho kunye nemigaqo-nkqubo inefuthe elikhulu ekusetyenzisweni kobuchwepheshe obusebenzisa amandla kakuhle nobunobuhlobo nokusingqongileyo kwimarike yeekhabhinethi zokubonisa iikeyiki. Oorhulumente bazise uthotho lwemigaqo-nkqubo ekhuthaza uphuhliso lweemveliso ezinjalo, kubandakanya inkxaso-mali yezinto ezonga amandla kunye nemigangatho engqongqo yokonga amandla. La manyathelo awaxhasi nje kuphela ukuqhubela phambili kweekhabhinethi zokubonisa iikeyiki ezikhathalele indalo kodwa akwalawula imarike. Amashishini kufuneka ajonge ngokusondeleyo utshintsho lomthetho kwaye alungise ngokukhawuleza amaqhinga awo emveliso ukuze ahambelane neemfuno zemarike ezitshintshayo.
6. Amaqhinga eMarike yabaKhuphisani abaPhambili
Ngenxa yokhuphiswano olukhulu lwemarike olukhoyo ngoku, iimpawu eziphambili zilawula phantse i-60% yesabelo semarike. Umzekelo, xa sithatha umdlali weshishini uNenwell, basebenzise icebo lokwahlulahlula, batyala imali eninzi kwi-R&D ukuze badibanise iinkqubo zolawulo lobushushu ezikrelekrele kwizicelo ezisebenzayo.
Ukugxininiswa kwinkonzo emva kokuthengisa kukhokelele ekusekweni kwenkqubo ebanzi yenkxaso, nto leyo ephucula ulwaneliseko lwabathengi kunye nokuthembeka. Kubalulekile ukuqwalasela ngokucokisekileyo imiba enokubakho kunye nokwenza amaqhinga emarike ajoliswe kuwo ukuze kuthathwe amathuba ngaphakathi kwimbono yemarike ngelixa kujongwana nemingeni enokubakho.
7. Imingeni yesabelo seMarike
Kwiminyaka emihlanu edlulileyo, ishishini lokubhaka liye landa ngesantya sonyaka se-8%. Olu tshintsho lokukhula luye lwatsala ingqalelo enkulu kubantu abatsha abanokubakho. Umzekelo, amashishini agxile ekuveliseni izixhobo zokukhenkceza anokungena kweli shishini, esebenzisa ubuchule bawo kubuchwepheshe bokukhenkceza xa eqonda amandla alo.
Iimpawu ezisele zikho sele zinezabelo ezinkulu kwimarike: INenwell ine-10%, ngelixa iCooluma ine-5%. Aba batsha bakhawuleza ukufumana isabelo semarike ngokusebenzisa amaqhinga aphantsi. Ngokusebenzisa ubuchwepheshe obutsha obusebenzisa amandla kakuhle nobunobuhlobo nokusingqongileyo, bavelisa iimveliso ezingabizi kakhulu nezisebenzisa amandla kakuhle. Ukusebenzisa kwabo izixhobo ezintsha zokukhenkceza kunciphisa ukusetyenziswa kwamandla ngama-20% xa kuthelekiswa neekhabhathi zemveli, ngelixa amaxabiso ehlala engaphantsi kwe-15% kumndilili wemarike. Ngenxa yoko, babeka umngcipheko omkhulu kwisabelo semarike seempawu ezisele zikho.
Ixesha lokuposa: Novemba-06-2025 Imbono: