Kwiminyaka yakutshanje, iifriji ezimile zineengcango ezimbini zibonise ukukhula okuphawulekayo kwimarike yaseMelika, zidlula i-30%, zibonisa indlela eyahlukileyo yophuhliso eMntla Melika naseLatin America. Le nto ayiqhutywa kuphela lutshintsho kwimfuno yabathengi, kodwa ikwanxulumene ngokusondeleyo noqoqosho lwengingqi kunye nolwakhiwo lwemizi-mveliso.
Ukwanda kwemfuno kwimarike yaseMntla Melika kunye nokuphuculwa kochungechunge lokubonelela ngeenkonzo
Imakethi yaseMntla Melika, ingakumbi eMelika, yeyona ndawo iphambili yokusetyenziswa kweefriji ezimile kabini. Ukusukela ngo-2020, ezichaphazelekileyo yibhubhane, imfuno yokugcina ukutya kwasekhaya inyuke kakhulu, kwaye imfuno yokuvuselelwa kwezixhobo zasekhaya ezibangelwe kukubuyiselwa kwemarike yezindlu ikhuthaze ukukhula ngokukhawuleza kwentengiso kolu didi. Ngokwedatha evela kwiZhejiang Xingxing Cold Chain kunye nezinye iinkampani, ii-odolo zaseMntla Melika zinyuke ngaphezulu kwe-30% kwinyanga enye ukusukela ngoJuni 2020, kwaye isabelo sokuthumela ngaphandle sidlule kwi-50%. Ii-odolo zibekwe kwinqanaba lonyaka olandelayo.
IHaier, iGalanz kunye nezinye iimpawu nazo zifikelele ekukhuleni okuphindwe kabini ngokuseta iindlela zokuthengisa eziphambili ezifana neWalmart kunye neHome Depot kunye neqonga le-e-commerce le-Amazon. Kubalulekile ukuqaphela ukuba imfuno yeefriji zorhwebo inyukile ngaxeshanye, kwaye inkqubo yothutho egudileyo eMelika ibonelele ngenkxaso kumashishini ukuba aphendule ngokukhawuleza kwimarike.
Ngokwexabiso, uluhlu lwamaxabiso emveliso ephambili yeefriji ezimile kabini ezithe nkqo kwimarike yaseMntla Melika ziidola zaseMelika ezingama-300-1000, ezigubungela zombini iimodeli zasekhaya nezezorhwebo. Ababoneleli baseTshayina bakwindawo ebalulekileyo ngenxa yeenzuzo zabo ezingabizi kakhulu. Umzekelo, iimveliso ezikwiqonga le-Alibaba ziphakathi kweedola zaseMelika ezingama-200-500, zitsala abathengisi abancinci nabaphakathi kunye nabasebenzisi basekhaya.
Umahluko kwiMarike yaseLatin America kunye noKwahluka kwiZakhiwo
Imarike yefriji ethe nkqo eneminyango emibini eLatin America ikwixesha lophuhliso olukhawulezileyo. Ngokweengxelo zoshishino, ubungakanani bemarike kulo mmandla buza kunyuka ukusuka kwi-$1.60 yeebhiliyoni ngo-2021 ukuya kwi-$2.10 yeebhiliyoni ngo-2026, kunye nesantya sokukhula sonyaka esidibeneyo se-4.4%. Phakathi kwazo, iBrazil, iMexico kunye namanye amazwe abe ngamandla amakhulu okukhula ngenxa yokwanda kweshishini lokutya neziselo kunye nokuphuculwa kweendlela zokuthengisa. Iifriji zefriji zeminyango emibini zisetyenziswa kakhulu kwiivenkile ezinkulu, iivenkile ezithengisa ukutya kunye namashishini okutya ngenxa yokusetyenziswa kwazo kakhulu kwendawo kunye nokufikelela ngokulula.
Nangona kunjalo, kukho umahluko omkhulu kwisakhiwo kwimarike yaseLatin America. Uqoqosho oluphuhlileyo olufana neBrazil neMexico lulawulwa ziimveliso eziphakathi ukuya kweziphezulu, ngelixa amazwe afana nePeru neColombia exabisa kakhulu. Iinkampani zaseTshayina ziyandisa kancinci kancinci isabelo sazo semarike ngokubonelela ngezisombululo ezenzelwe wena, ezifana neemodeli ezisebenzisa amandla kakuhle kunye noyilo lweendawo ezinamaqondo obushushu amaninzi.
Abaqhubi kunye nemingeni
Imfuno yokuvuselelwa kwezixhobo zasekhaya ezibangelwe kukubuyiselwa kwemarike yezindlu, kunye nokuphuculwa kokutya okukhenkcezisiweyo, ziye zakhuthaza ukuthandwa kweefriji ezimile zineengcango ezimbini, kwaye icandelo lezorhwebo liye landisa ukuxhomekeka kwalo kwimpahla ebandayo, nto leyo eyandisa indawo yemarike.
Iinkampani zaseTshayina ziqinisa ukhuphiswano lwazo ngokusebenzisa iinkonzo zokuhlaziya ubuchwepheshe kunye nokwakha iindawo, ezifana nokuqaliswa kweemveliso ezisebenzisa amandla kakuhle ezihlangabezana nesatifikethi seNorth American Energy Star, kunye noyilo lokuphucula ubushushu kwiindawo ezinobushushu obuphezulu eLatin America. Nangona kunjalo, ukuguquguquka kwekhonkco lokubonelela ngeenkonzo kwihlabathi liphela, njengokunyuka kwamaxabiso ezinto eziluhlaza kunye nokulibaziseka kwempahla, kusengumngeni omkhulu kwiinkampani.
Imarike yaseMntla Melika ilawulwa ziimpawu zasekuhlaleni (ezifana ne-GE kunye neFrigidaire), kodwa iinkampani zaseTshayina zingena kancinci kancinci ngesicwangciso semigca emibini se-OEM kunye neempawu ezizimeleyo. Imarike yaseLatin America inika imeko yokhuphiswano olwahlukeneyo, kunye neempawu zasekuhlaleni kunye neemveliso zamazwe ngamazwe zihlala kunye. Iimveliso zaseTshayina zithatha indawo kwimarike ekumgangatho ophantsi ngenxa yokusebenza kakuhle kweendleko.
Kwixesha elifutshane, imfuno yemarike yaseMntla Melika iya kuzinza, kodwa icandelo lezorhwebo kunye namacandelo emveliso egcina umbane asenamandla okukhula. Njengoko inkqubo yokubuyela kwimeko yesiqhelo kwezoqoqosho kunye nokukhula kwezixeko isiya isanda eLatin America, imfuno yeefriji kumashishini okuthengisa kunye nawonyango iya kuqhubeka ikhula.
Ekugqibeleni, ukuveliswa kwezinto ezintsha kwezobuchwepheshe (umz. ulawulo lobushushu olukrelekrele, usetyenziso lwefriji olunobuhlobo nokusingqongileyo) kunye neendlela zophuhliso oluzinzileyo (umz. ukwenziwa kwekhabhoni ephantsi) kuya kuba sisitshixo sokhuphiswano lweenkampani.
Nenwelluthe ingqiqo yokukhula kweefriji ezimile kabini kwimarike yaseMelika icacile, kwaye iinkampani kufuneka ziqhubeke nokwenza imizamo yokuvelisa izinto ezintsha, ukuqina kwekhonkco lokubonelela ngeenkonzo kunye neenkonzo zasekuhlaleni ukuze zibambe amathuba emarike yengingqi.
Ixesha lokuposa: Matshi 16-2025 Imbono: