Unokuhlala ubona iimpawu ezahlukeneyo ze-ice cream kwiindawo zokuthenga kunye neevenkile eziluncedo, ezinomtsalane kakhulu xa uqala nje. Ngaba wakha wazibuza ukuba kutheni benalo mphumo? Ngokucacileyo, kukutya okuqhelekileyo, kodwa kwenza abantu babe nomdla wokutya. Oku kufuneka kuhlalutywe kuyilo, ukukhanya, kunye nobushushu bezikhenkcisi ze-ayisikrimu.
Uyilo lulandela umgaqo wegolide wombono (ukubonakala kufana nomtsalane)
Ukusetyenziswa kwe-ayisikrimu kunempawu eqinile ngokukhawuleza, kunye ne-70% yezigqibo zokuthenga ezenziwe kwimizuzwana engama-30 kwivenkile. Uphando lwe-Neuroscientific oluvela kwiYunivesithi yaseHarvard lubonisa ukuba ingqondo yomntu iqhuba ulwazi olubonwayo ngamaxesha angama-60,000 ngokukhawuleza kunombhalo, kunye ne-ice cream ebonisa izikhenkcisi zezona zithwala ziphambili eziguqula le mpawu ye-physiological ibe yixabiso lezorhwebo. Kwindawo yesikhenkcisi kwiivenkile ezinkulu, iimveliso ezikwizikhenkcisi ezibonisa uyilo lweglasi yepanoramic kunye neenkqubo zokukhanyisa zangaphakathi ezilungiselelwe ubushushu bombala ngamathuba angaphezu kwe-3 anokubonwa ngaphezu kweefriji ezivaliweyo eziqhelekileyo.
Ingqiqo yokubonisa iivenkile ezichwephesha zeedessert zingayibonisa ngcono ingxaki. I-Italian artisanal ice cream brand i-Gelato idla ngokusebenzisa izikhenkcezisi ezivulekileyo ezivulekileyo, icwangcisa i-24 flavour kwi-gradient yeenkqubo zombala, ezidityaniswe ne-4500K yokukhanya okumhlophe okubandayo okumhlophe, okwenza ukugqama kwe-strawberry ebomvu, ukufudumala kwe-matcha eluhlaza, kunye nobutyebi be-caramel emdaka yenza impembelelo ebonakalayo enamandla. Olu yilo aluzenzekelanga - uphando lwezengqondo zombala lubonisa ukuba imibala efudumeleyo inokuvuselela umdla wokutya, ngelixa imibala epholileyo iphucula imvakalelo yokutsha, kunye nokubonakala kwesikhenkcisi sokubonisa lijelo lale miqondiso yeemvakalelo ukufikelela ngokufanelekileyo kubathengi.
Ukulwa ne-inertia yabathengi: indlela ebonakalayo yokunciphisa imida yokuthatha izigqibo
Ukuziphatha kwabathengi banamhlanje ngokuqhelekileyo "kuxhomekeke kwindlela" kwaye bathanda ukukhetha ezona mpahla zifikeleleka ngokulula emehlweni abo. Njengento engabalulekanga, izigqibo zokuthengwa kwe-ayisikrimu zichaphazeleka ngokulula ngokufikeleleka ngokomzimba. Uvavanyo lokuhlaziya kwivenkile eluncedo lubonise ukuba xa isikhenkcezisi sokubonisa i-ayisikrimu sisuswa kwikona ukuya kwi-1.5 yeemitha kwirejista yemali, kwaye umgangatho weglasi wawugcinwe ukhululekile kwi-condensation, intengiso yemihla ngemihla yevenkile enye inyuke ngama-210%. Le sethi yedatha ityhila umgaqo weshishini: ukubonakala kubeka ngokuthe ngqo "izinga lokuvezwa" kweemveliso kwindlela yokusetyenziswa.
Okwesibini, uyilo lwayo lolwakhiwo luchaphazela kakhulu isiphumo sokubonakala. Izikhenkcisi eziqhelekileyo ezithe tyaba zifuna ukuba abathengi bagobe phantsi kwaye bajonge phambili ukuze babone iimpahla ngaphakathi, kwaye esi senzo "sokufuna ukufumana" ngokwaso senza umqobo wokusetyenziswa. Izikhenkcisi ezivulekileyo ezithe nkqo, ngomboniso womgangatho wamehlo, zithumela ulwazi lwemveliso ngokuthe ngqo kwindawo yombono wabathengi, zidityaniswe noyilo lwedrowa ecacileyo, ukuguqula inkqubo yokukhetha ukusuka “kokuhlola” ukuya “kwibrawuza”. Idatha ibonisa ukuba ukubonisa izikhenkcisi ezinoyilo olubonakalayo lwenqanaba lamehlo kwandisa ixesha lokuhlala labathengi ngomyinge wemizuzwana ye-47 kunye nokuphucula izinga lokuguqulwa kokuthenga nge-29%.
Ukuhanjiswa kweempawu ezisemgangathweni: ukuqinisekiswa kokuthembela ngeglasi
Abathengi baya kuthi babonise ukutsha kwemveliso ngokusebenzisa imikhondo ebonakalayo njengokuqaqamba kombala, ukucoleka kokuthungwa, kunye nobukho beekristale zomkhenkce. Ukubonakala kwesikhenkcezisi somboniso yibhulorho yokwakha oku kuthembana - xa abathengi banokubona ngokucacileyo imeko ye-ayisikrimu, kwaye babone nabasebenzi bekhupha kwaye bezalisa, baya kulinganisa "okubonakalayo" kunye "nokuthenjwa".
Ezinye iivenkile ezinkulu kunye neevenkile ezinkulu zihlala zisebenzisa izikhenkcisi ezibonisa elubala ezinemiboniso yolawulo lobushushu, ezibonisa ngokubonakalayo ubushushu obungaguqukiyo obuyi -18°C. Le "professionalism ebonakalayo" iqinisekisa ngakumbi kunaso nasiphi na isilogeni sokuthengisa. Unewell uthe xa isikhenkcisi esiboniswayo satshintshwa ukusuka ekuvalweni ukuya ekuhleni kunye nolawulo lobushushu, iireyithingi zabathengi "zokuhlaziya imveliso" zonyuka ngama-38%, kwaye ukwamkela kwabo iipremiyamu kunyuke nge-25%, nto leyo ebonisa ukuba ukubonakala akuyofestile yokubonisa iimveliso kuphela kodwa ikwangumthuthi wokuhambisa umfanekiso wobuchwephesha wophawu.
I-Catalyst yosetyenziso olusekwe kwimeko: inguqu ukusuka kwimfuno ukuya kwintswelo
Kwiimeko zolonwabo ezinje ngemiboniso bhanyabhanya kunye neepaki zokonwabisa, lutshintsho lokuvula umnqweno wokusetyenziswa kwangoko. Xa abantu bekhululekile, ukutya okunomtsalane emehlweni abo kunokubangela ukuba bakutye ngokungxama. Izitali ze-ayisikrimu eTokyo Disneyland zehlisa ngabom ubude bezikhenkcezisi kumgca wokubona wabantwana. Xa abantwana bekhomba iicones ezimibalabala, ireyithi yokuthenga yabazali iphezulu ukuya kuma-83% - izinga loguqulo lwale meko yokusetyenziswa eyenziwe "kukubonakala kokwenziwayo" liphezulu kakhulu kunelo lokukhangela okuthengiweyo okusebenzayo.
Ngokuqinisekileyo, isicwangciso sokubonisa izitolo ezilula nazo ziqinisekisa oku. Ehlotyeni, ukuhambisa i-ice cream ukubonisa isikhenkcezisi ecaleni kwendawo yesiselo, kusetyenziswa imeko yabathengi abathenga iziselo ezibandayo ukukhokela ngokwendalo ukubona kwabo, lo mboniso uhambelanayo wonyusa ukuthengiswa kwe-ice cream ngama-61%. Indima yokubonakala apha kukuzinzisa ngokuchanekileyo imveliso kwiimeko zobomi babathengi, ukuguqula “ukubona ngengozi” kube “kukuthenga okungenakuthintelwa”.
Ukuphuculwa kokubonakala okuxhotyisiweyo kweTekhnoloji: ukwaphula imida yomzimba
Itekhnoloji yale mihla yesikhenkcezisi ichaza ngokutsha umda wokubonakala kwezikhenkcezisi. Izikhenkcezisi ezibonisayo ezinezibane ezongezelelweyo ezikrelekrele zinokulungelelanisa ukukhanya ngokuzenzekelayo ngokokukhanya okujikeleze umhlaba, ziqinisekisa eyona mpembelelo intle yokubonwayo phantsi kwayo nakuphi na ukukhanya; iteknoloji yeglasi ye-anti-inkungu isombulula ingxaki ye-condensation evala umgca wokubona, ukugcina iglasi ecacileyo ngamaxesha onke; kunye nescreen esisebenzisanayo kumnyango ocacileyo sivumela abathengi ukuba bajonge izithako zemveliso, iikhalori kunye nolunye ulwazi ngokuchukumisa. Ngokusisiseko, ezi zinto zintsha zobuchwepheshe kukuphelisa umqobo "wokungabonakali" kwaye wenze ulwazi lwemveliso lufikelele kubathengi ngokufanelekileyo.
Uphononongo oluphambili ngakumbi yitekhnoloji yokubonisa ye-AR. Ngokuskena isikhenkcisi esiboniswayo ngefowuni ephathwayo, unokubona ulwazi olongeziweyo olunjengokudityaniswa kwezithako kunye neendlela ezicetyiswayo zokutya zencasa ezahlukeneyo. Oku "kubonakala kudibanisa okubonakalayo kunye nokwenyani" kwaphula umda wesithuba somzimba, ukuphuculwa kokuhanjiswa kolwazi lwemveliso ukusuka kumbono omacala amabini ukuya kunxibelelwano olunamacala amaninzi. Idatha yovavanyo ibonisa ukuba izikhenkcezisi ezibonisayo zisebenzisa i-AR ukomeleza ukubonakala konyusa izinga lokusebenzisana kwabathengi nge-210% kunye nereyithi yokuthenga kwakhona ngama-33%.
Ukhuphiswano lokubonakala kwezikhenkcezisi ezibonisa i-ayisikrimu lukhuphiswano lokuhoywa kwabathengi. Ngexesha lokuqhuma kolwazi, kuphela iimveliso ezinokubonwa zinethuba lokukhethwa. Ukusuka ekuhleni kweglasi ukuya kubushushu bombala wezibane, ukusuka kwi-engile yokubonisa ukuya kuyilo lwendawo, zonke iinkcukacha zokuphucula kukwenza ukuba imveliso ihlale emehlweni abathengi ngomzuzwana omnye.
Ixesha lokuposa: Sep-01-2025 Iimbono: