The growth rate of the overseas market in 2025 is positive, and the influence of the nenwell brand overseas has increased. In the first half of the year’s operations, although there was a certain loss, the overall export volume has been continuously increasing, which will be a long-term process.
From March to June, many uncertain factors emerged, with frequent problems such as delayed factory deliveries. Faced with these severe challenges, more human resources need to be invested to solve the problems, and attention should be paid to sorting out and handling the issues.
The scale of exports of refrigerators and other equipment has decreased.
Compared with the data from January to July 2024, there has been an overall decrease of 40%. Among them, the completion rate of guide rails for refrigeration equipment is only about 30%, which is severely affected by tariffs, coupled with the significant impact of various other factors.
The overseas market is indeed an important channel to drive the development of nenwell. Among them, the United States is the largest export country for Chinese refrigerators, accounting for 60%, and exports to other South and East Asian countries account for 40%. Recently, orders for supermarket refrigeration equipment and beverage cabinets have increased, but the quantity is not large.
The main reason affecting inquiries lies in market saturation. Due to the impact of brand enterprises from the United Kingdom, the United States, Italy and other countries, small enterprises have been greatly affected. In this context, nenwell stated that it can only transition from mid-end equipment to high-end products, strictly control the impact of key factors such as price, quality, and service, and establish a good reputation.
In order to expand the brand’s influence, it will participate in the Singapore exhibition in October 2025, where it will launch new commercial vertical refrigerators, 2-layer desktop cake display cabinets, and different series of ice cream cabinets, effectively increasing the trust of the overseas market in the nenwell brand. At the same time, plans have been made for the exhibits of the 2026 Canton Fair.
In recent years, nenwell has achieved important results in refrigeration, fresh-keeping, and intelligent control refrigerator technologies. It can meet personalized customization according to different user needs, design and produce personalized equipment, promote the transformation from OEM to ODM, and enhance higher profit margins.
The industry generally believes that global trade in 2025 will face challenges in terms of maritime transportation, tariffs, etc. This is indeed the case, which has enabled small and medium-sized enterprises to improve their ability to resist risks. Only by solving more problems brought about by trade can new achievements be made.
Post time: Sep-02-2025 Views: