Refrigeration equipment generally refers to cake refrigerators, refrigerators, air conditioners, etc. It has professional refrigeration components such as compressors, evaporators, and condensers inside. Of course, more users are concerned about the brand issue. For trade exports, the brand symbolizes the reputation and representation of the enterprise.
Nenwell is a Chinese refrigeration equipment export supplier with a 15 – year reputation. It has been operating its own brand since 2010. At the beginning, the order volume was not large, and the monthly performance was basically negative. The main reasons were that it had not formed its own reputation influence and its interpersonal relationships were not good. Therefore, it dedicated itself to researching its refrigeration equipment.
Since 2012, it started designing simple beverage refrigeration equipment, starting from basic drawings and appearance. This requires long – term time and labor costs, and factors such as price and production cost need to be considered. For example, if the drawing specifications are too large or too small, many factories do not have such processing technology, or it is difficult to find a suitable OEM factory. Of course, communication with customers is very important, which requires high – EQ communication skills.
In terms of labor costs, the enterprise has at least 5 – 8 people, including managers, finance staff, purchasers, customer service, marketing, business, shipping, etc. The monthly expenses are also 30,000 – 70,000 yuan, and 300,000 – 700,000 yuan a year. This means that there need to be more export orders. The completion cycle of each order is 2 – 3 months or even longer, and there are 3 – 5 orders a year. If it is a small order, the cycle will be shorter, but the income will not be much.
The price and production cost lie in the market price, factory OEM price, and other additional expenses. Additional expenses such as tariffs, transportation costs, and certification fees, etc. The prices in different regions of the world are also different. For example, the tariffs in 2025 are very high, making exports difficult and prices high.
Facing the above various problems, nenwell has continuously broken through these difficulties. From 2012 – 2018 was a stage of slow development. From 2018 – 2022, it was affected by the epidemic. From 2023 – 2025, it entered a stage of rapid development, and the brand also has a certain influence in the global market.
So far, nenwell has a mature refrigeration equipment customization plan, from a single beverage refrigerator to a variety of series of mature solutions such as cake cabinets, medical cabinets, cylindrical cabinets, and desktop ice – cream cabinets. It satisfies customers with the Best price. Facing the impact of big brands in the market, adhering to the good quality of its equipment, winning the trust of users, and accumulating its own resources are the core forces for development.
According to the development level of market technology, the technological content of many devices is basically saturated, and the differences between brands are gradually decreasing. More Southeast Asian countries are optimistic about China’s low – cost and high – quality equipment. Nenwell has won the trust of everyone through its own efforts.
Post time: Aug-21-2025 Views: