When customizing Red Bull beverage coolers, it is necessary to comprehensively consider various factors such as brand tone, usage scenarios, functional requirements, and compliance to ensure that the customized coolers not only conform to the brand image but also meet actual usage needs.
The following are the basic customization specifications:
Ⅰ.Consistency of Brand Tone and Appearance
Matching of Visual Identity System (VI)
The Red Bull brand has distinctive visual elements (such as the main red color, Logo, slogans, etc.). During customization, it is necessary to strictly follow the brand’s VI specifications to ensure that the cabinet color, Logo position, font, etc., are consistent with the brand image, thereby enhancing brand recognition.
Design Style Adapted to Scenarios
Design the cabinet style according to the placement scenarios (such as convenience stores, supermarkets, gyms, office buildings, etc.). For example, the gym scenario can focus on simplicity and dynamism; convenience stores need to balance practicality and display efficiency, avoiding overly complex designs that affect restocking or customer access to goods.
Ⅱ.Functional and Performance Requirements
Refrigeration Effect and Temperature Control
The core function of a beverage cooler is refrigeration. It is necessary to clarify the refrigeration temperature range (beverages such as Red Bull are usually suitable for 4-10℃) to ensure precise and stable temperature control, avoiding excessive local temperature differences that cause beverage spoilage. At the same time, consider whether partitioned temperature control is needed (such as some areas for refrigeration and some for normal temperature) to meet different needs.
Capacity and Display Methods
Determine the cabinet size (height, width, depth) and internal shelf design according to the sales scale and site space. The shelves should have adjustable heights to facilitate the placement of Red Bull products of different specifications (such as cans and bottles), while ensuring beautiful display, convenient access, and improved space utilization.
Energy Efficiency and Durability
Choose energy-efficient compressors and thermal insulation materials (such as the thickness of the foam layer, anti-condensation glass doors) to reduce long-term operating costs. The cabinet material should be durable (such as stainless steel frames, scratch-resistant panels) to adapt to scenarios such as frequent door opening/closing and handling, and to extend the service life.
Additional Functions
Functions can be added according to needs, such as: lighting systems (LED lights to highlight products and brand Logos, enhancing the display effect at night); intelligent temperature control (remote monitoring of temperature, fault alarms, facilitating operation and maintenance); locks (preventing goods loss, suitable for unattended scenarios); anti-fog glass (avoiding condensation affecting visibility).
The above are the common specifications for customizing beverage display coolers. We hope this can help you, and wish you a happy life!
Post time: Sep-15-2025 Views: